Sales & Marketing news

• Want to be more effective? Here’s five ideas to consider

  16-06-2019 23:30 via warc.com
  Today WARC launches a new white paper: Anatomy of Effectiveness. It’s a distillation of the current evidence, case studies and thinking around effective advertising.
  
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• 'Men in Black: International' has the worst opening ever for the franchise with just $28.5 million

  16-06-2019 17:23 via feedproxy.google.com
  Sony's "Men in Black: International" scored the lowest opening weekend in the franchise's history with an estimated $28.5 million.
  It's the third-straight weekend that a sequel had a poor opening at the domestic box office.Visit Business Insider's homepage for more stories.Studios are learning this summer that audiences have no time for their tired franchises.
  This weekend it's Sony that's taking the lumps as "Men in Black: International," the first "MIB" movie in seven years, opened with a fran
  
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• 9 mind-blowing facts about the millennial housing market

  16-06-2019 16:11 via feedproxy.google.com
  For millennials, the housing market looks a lot different than it did for their parents and grandparents.
  Rising housing costs and mounting student debt have led millennials to buy different types of homes in different types of locations than their parents did.
  Millennials are buying under different circumstances, too, often waiting longer, buying before marriage, or living with their parents to save cash so they don't have to wait years for homeownership.
  Below are nine surprising facts about t
  
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• It's been 100 years since we've seen anybody like Elon Musk — here's why that's so disorienting (TSLA)

  16-06-2019 15:04 via feedproxy.google.com
  Tesla CEO Elon Musk is more like an old-school automotive entrepreneur than a modern-day business manager.
  His personality is consistent with what it always takes to start a car company, but it's unfamiliar to many because no one has started a major automaker in decades.
  If we had access to a time machine, we could go back to the early 20th century and find a lot more people who were like Elon Musk.
  Visit Business Insider's homepage for more stories.If you had a time machine and could travel bac
  
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• A Wall Street investment chief overseeing $26 billion breaks down why recession fears are overblown, even as the market clamors for Fed relief

  16-06-2019 15:02 via feedproxy.google.com
  Some industry watchers argue that the recent yield-curve inversion is due to low inflation, and therefore not a sign of recession. 
  "It's hard to make the case that the US economy is heading towards a recession," said Mark Heppenstall, who helps oversee $26 billion as chief investment officer of Penn Mutual Asset Management.
  Still, the bond market continues to put pressure on the Federal Reserve to cut interest rates, a move usually reserved for a weakening economy.
  View Markets Insider's h
  
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• This chart shows just how much Facebook, Google, and Amazon dominate the digital economy (FB, GOOG, AMZN)

  16-06-2019 14:15 via feedproxy.google.com
   The chart below shows the amount of power that three of the biggest tech companies have in key sectors of the digital economy.
  2 out of every 3 digital ad dollars in the US goes to Facebook, Google or Amazon, according to eMarketer data.
  Tech companies have long argued that competition is just one click away in the internet market, but the concentration of power in certain markets is now under renewed scrutiny by regulators, politicians and the public. 
  Visit Business Insider's homep
  
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• Beware the 'perfect storm of negative events' one expert says will send stocks crashing

  16-06-2019 12:05 via feedproxy.google.com
  Optimism is creeping back into the stock market amid expectations of trade-war progress, and as analysts across Wall Street prime investors for strong second-half earnings.
  Vincent Deluard, a macro strategist at INTL FCStone, says investors should avoid being swept up in what could be a strong summer, and instead focus on a troubling combination of factors that could wreak havoc in the fall.
  He outlines four main headwinds that could strike the market simultaneously.
  Visit Business Insider's hom
  
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