Sales & Marketing news

• Is your advertising invisible?

  12-06-2019 12:42
  A confession. I’ve been a marketer for 24 years but I try to watch TV on catch-up to avoid ads. Or start checking my phone during the ad break if I have to watch live. Or immediately shut-down web ads before I view the content. Wait, you...
  
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• WARC Awards: Content Strategy winners announced

  12-06-2019 02:00
  A campaign by AMV BBDO for Plastic Oceans International has won the Grand Prix and Best Multiplatform Award in the Effective Content Strategy category of this year’s WARC Awards, a global search for next-generation marketing effectiveness.In...
  
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• Trade war threatens China's digital health market

  12-06-2019 02:00
  One potential casualty of the escalating US-China trade war is a nascent digital health market as start-ups from the US and elsewhere explore how they can develop a viable commercial model to tap a vast and tech-savvy market.“In China,...
  
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• No meat, no problem

  12-06-2019 02:00
  The rocketing share price of Beyond Meat has grabbed the headlines but it’s only one signal of a growing confidence in the market for plant-based foods and a conviction that many consumers’ tastes are shifting away from animal-based...
  
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• Ecosystem brand building boosts Amazon

  12-06-2019 02:00
  Amazon tops the latest BrandZ ranking of most valuable global brands, with a 52% surge in its value attributed to a diverse eco-system of products and services that have enable the e-commerce giant continuously accelerate its brand value growth. ...
  
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• Crate&Barrel enjoys podcast ad success

  12-06-2019 02:00
  Crate&Barrel, the homewares retailer, enjoyed podcast advertising success for its wedding registry service through a campaign that was carefully aligned with its target audience.David Shiffman, svp/national research at iHeartMedia, the media...
  
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• Asianet News rides the election wave

  12-06-2019 02:00
  India’s media owners have benefited from the recent election spending spree and news channels (and their digital platforms) got another boost as viewership and engagement surged on counting day and brands took advantage.“We are excited...
  
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