Sales & Marketing news

• 2019 Retail Pro Business Partner Awards

  21-05-2019 22:13 via retailpro.com
      In a POS technology business built on global partnership, the path to excellence is found in each partner delivering on their promises. In a partnership of businesses, success is discovered, created, sought out, secured, and won through ingenuity, …
  Continue reading →
  
  Read more

• Maltesers, BT Sport & Lloyds: Why big brands are bringing diversity to advertising

  21-05-2019 14:00 via warc.com
  In a recent slate of ads for the popular chocolate Maltesers, topics being discussed by the characters in the ads have been a bit unusual. In one, you see a group of older women sharing the chocolates with each other while one tells the story...
  
  Read more

• Why influencers are losing their influence

  21-05-2019 12:00 via warc.com
  The reign of influencers may soon be over. Gen Z - the next generation of consumers - prefers people with an established talent or those who are taking direct action, not just selfies. Paul Greenwood, Head of Research & Insight at We Are...
  
  Read more

• Target: the art of high-end fashion in a big-box retailer

  21-05-2019 02:00 via warc.com
  Preppy clothes brand Vineyard Vines is the latest brand to launch a limited-edition range for big-box US retailer Target.Vineyard is one in a long line of brands to collaborate with the chainstore – Target has now hosted link ups with...
  
  Read more

• Advertisement

• Mobile ads must work in under a second

  21-05-2019 02:00 via warc.com
  Advertisers have less than half a second to make an impact among consumers on mobile, according to a study conducted by the Mobile Marketing Association (MMA).Vassilis Bakopoulos, the MMA’s svp/research and insights, discussed this analysis...
  
  Read more

• India's food-delivery business becomes two-horse race

  21-05-2019 02:00 via warc.com
  The struggle to turn a profit within India’s online food delivery sector is once again underlined as Ola and Uber are both reported to be scaling back marketing spend as well as customer incentives.And as
  
  Read more

• How TikTok can change mobile marketing

  21-05-2019 02:00 via warc.com
  Brands around the world are starting to seriously evaluate the potential of TikTok as an advertising channel, although measurement and brand safety issues may be stumbling blocks, according to a new WARC report.The
  
  Read more

• How the Financial Times shows the value of membership

  21-05-2019 02:00 via warc.com
  Following the news that the Financial Times, the business newspaper title, has gained one million subscribers, the wider publishing industry is now witnessing the power that an engagement-focused membership model now holds and assessing...
  
  Read more

• Advertisement

• Google restricts Huawei access to Android

  21-05-2019 02:00 via warc.com
  Google has banned Huawei, the world’s second-biggest smartphone maker, from a number of updates to the Android operating system, which means new Huawei models will lose access to several Google apps.The ban represents a major setback for the...
  
  Read more

• VC investor explains how he finds surprising startups by focusing on the founders' opinions instead of their initial product idea

  21-05-2019 01:21 via feedproxy.google.com
  Reilly Brennan thinks it's a mistake for early-stage tech investors to focus too much on the initial ideas entrepreneurs have for their startups.
  Brennan is a general partner with Trucks Venture Capital, which invests in seed-stage and pre-seed companies that are working on transportation technologies.
  Other factors, such as the startup's team or the approach it's taking to the market, tend to be more important to its long-term success than its initial concept, he said.
  Brennan and Trucks try to
  
  Read more

• This VC investor explains how he finds surprising startups by focusing on the founders' opinions instead of their initial product idea

  21-05-2019 01:21 via feedproxy.google.com
  Reilly Brennan thinks it's a mistake for early-stage tech investors to focus too much on the initial ideas entrepreneurs have for their startups.
  Brennan is a general partner with Trucks Venture Capital, which invests in seed-stage and pre-seed companies that are working on transportation technologies.
  Other factors, such as the the startup's team or the approach it's taking to the market, tend to be more important to its longterm success than its initial concept, he said.
  Brennan and Trucks try
  
  Read more

• Slack just changed its stock ticker weeks before it's expected to go public. Instead of 'SK' Slack wants to be 'WORK'

  21-05-2019 00:50 via feedproxy.google.com
  Slack updated its direct listing paperwork on Monday with a new ticker symbol.
  The company will go public on the New York Stock Exchange with the ticker "WORK." It previously filed to list shares under the ticker "SK."
  Slack is expected to go pubic in a direct listing in the upcoming weeks.
  Visit Business Insider's homepage for more stories.Slack is not a public company yet, but it's already gotten tired of its stock ticker. 
  In an updated version of its direct listing paperwork filed
  
  Read more

• MORGAN STANLEY: 3 trends will dictate the fate of global markets for the rest of the year. Here's how to profit from each one.

  21-05-2019 00:00 via feedproxy.google.com
  "Defensive but not bearish" is how Morgan Stanley's cross-asset strategists are approaching the stock market for the rest of the year.
  Their US cycle indicator of macro, credit, and corporate conditions has slumped into "downturn" mode for the first time since 2007, warranting this cautious approach.
  Morgan Stanley lays out three trends that will affect how markets trade for the rest of 2019, how they expect each one to play out, and how to invest for each predicted scenario.
  Visit Business Insi
  
  Read more

Follow @sales_mrktinguk on Twitter!