Sales & Marketing news

• How attribution can increase agency trust and transparency

  16-05-2019 14:00 via warc.com
  Ben Samuel explains how multi-touch attribution helps agencies increase transparency, differentiate their offering, and build stronger client relationships.
  
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• Until now, live-streamed killings seemed like something we could all agree to be against. But Trump apparently believes there's a bigger social-media problem. (GOOG, FB, TWTR)

  16-05-2019 07:25 via feedproxy.google.com
  The problem of toxic content on social media came to a head on Wednesday, in a surreal sequence of events.
  The US refused to sign an international agreement aimed at stamping out terrorist and extremist content online.
  Instead, the Trump administration launched an online tool to collect examples of people being censored on social-media platforms because of their political views.
  It's an absurd contortion of the free-speech debate that shows how far apart the country is.
  Visit Business Insider's
  
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• Tesla's senior director of global communications is leaving the company — here are all the key names who have departed in the past year (TSLA)

  16-05-2019 04:40 via feedproxy.google.com
  Tesla is known for its high rate of executive turnover, and the past year has been no different.
  During a year in which the automaker faced production and delivery issues, investigations from the federal government, and questions about the decision-making of CEO Elon Musk, departures from senior employees have added yet another challenge.Tesla's senior director of global communications Dave Arnold is leaving the company. Arnold served the electric automaker for two years.
  Tesla has seen a lot o
  
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• Trump pardons convicted fraudster Conrad Black, an ex-media mogul who wrote a book praising him in 2018

  16-05-2019 03:51 via feedproxy.google.com
  President Donald Trump signed a full pardon for the former media mogul Conrad Black, who was convicted in 2007 of fraud and obstruction of justice.
  Black was found guilty of scheming to siphon off millions of dollars from the sale of newspapers. He spent roughly 42 months in prison.
  "Lord Black's case has attracted broad support from many high-profile individuals who have vigorously vouched for his exceptional character," the White House said in a statement.
  Black, 74, is Canadian-born British c
  
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• President Trump's national emergency likely won't stop you from buying a Huawei phone, much less an iPhone. Here's what it means for you.

  16-05-2019 03:06 via feedproxy.google.com
  President Trump's declaration of a national emergency and executive order banning tech products made by US adversaries isn't likely to affect consumers here anytime soon.
  Although the order is broad, it's widely expected to be used to target China and Chinese equipment maker Huawei.
  It likely will be applied to equipment purchased by telecommunications companies, not consumer products and almost certainly won't be applied to iPhones or other goods made in China for US firms.
  It's unclear ex
  
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• Deutsche Bank has hired a new credit-trading exec, filling a void after it dismissed a rising star earlier this year

  16-05-2019 02:24 via feedproxy.google.com
  Deutsche Bank has hired a new credit-trading exec in the US. 
  Sonny Kathpalia, who left Barclays in 2018, is joining the company running credit-swaps index trading.
  He'll help fill a void left when rising-star Tian Zeng was dismissed earlier this year. 
  Kathpalia joins the top-ranked credit-trading team on Wall Street. 
  Visit Business Insider's homepage for more stories.Deutsche Bank has hired a new credit-trading exec, filling a hole after the firm dismissed a rising star earlier
  
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• Brick & mortar borrowed this from online retail and increased revenue by 5.1%

  16-05-2019 02:08 via retailpro.com
      Brick and mortar has learned a thing or two from online retail, and last December shoppers took a meaningful notice. By focusing on and improving their buying online and picking up in-store (BOPIS, also called “click and collect”) …
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• Is it really discovery shopping if Amazon found it for you?

  16-05-2019 01:37 via retailpro.com
  Effects of data-driven curation on discovery experiences     Remember when a trip to the store could yield a new discovery — an unplanned purchase but one that delighted the customer? Ecommerce handles specific shopping needs seamlessly and efficiently: Search …
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• News and reality shows fuel Aussie TV viewing

  16-05-2019 01:10 via warc.com
  When it comes to free-to-air TV, Australians say news and reality shows rule, new research shows.A study by Roy Morgan found that news is...
  
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• Netflix eyes India's huge kids' market

  16-05-2019 01:10 via warc.com
  Indian children spend more time entertaining themselves on digital media than ever, a trend that the leading streaming platforms, hungry for new audiences, are keen to exploit.Earlier this month,
  
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• How VR can inform scent research

  16-05-2019 01:10 via warc.com
  Firmenich, the Swiss fragrance and flavour company, has developed a novel research use for VR, deploying it to useful effect in consumer tests for laundry detergent scents.“It’s critical that the consumer data we get is...
  
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• Google targets the mobile shopping experience

  16-05-2019 01:10 via warc.com
  New ad formats coupled with ads running on its Discover feature mark a significant extension of Google’s advertising real estate and highlights the ongoing confluence of advertising and retail with search and social.Among the announcements...
  
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• Brands can own the British BBQ space

  16-05-2019 01:10 via warc.com
  No brand as yet owns the barbecue space in the UK, and it’s ripe for the taking, a new study suggests.Much to the amusement of those in hotter climes, Brits adore the al fresco dining experience, even if the weather tends to be a let-down,...
  
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• Accenture Interactive's mission to reinvent the agency model

  16-05-2019 01:10 via warc.com
  Accenture Interactive, the marketing-focused arm of consulting firm Accenture, believes it stands apart from traditional holding companies in its organizational structure and its focus on acting as a cohesive “experience agency” for...
  
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• The White House created an online tool for Facebook and Twitter users to report examples of political bias and censorship (FB, TWTR, GOOG)

  16-05-2019 00:29 via feedproxy.google.com
  Hours after 18 nations signed a pledge to fight online terrorism through content moderation, the White House released a form encouraging people to report instances in which their content or accounts were removed from the social media.
  The form, called the "Tech Bias Story Sharing Tool," asks for links and citizenship status, before asking for an email address to be added to the Trump campaign marketing list.
  The White House frames tech content moderation as a free speech issue, though many of th
  
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• How retailers are actually spending their customer service dollars

  16-05-2019 00:28 via retailpro.com
      When companies describe themselves as having “excellent” customer service, the claim sounds user-centered but too often it’s actually just a company-centered focus trying to position themselves as user-centered. Those companies are generally concerned with efficiency and reducing costs first and foremost, and …
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