Sales & Marketing news

• Embracing the power of ‘counter-stereotypical narratives’

  24-04-2019 17:25
  Rejecting outmoded stereotypes is becoming table stakes for advertisers. At a recent conference, Stephen Whiteside from WARC learned that flipping them may be even more powerful.
  
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• Snap CEO Evan Spiegel has sold Wall Street his rose colored glasses, but when the effect wears off it’s going to hurt (SNAP)

  24-04-2019 03:01 via feedproxy.google.com
  Snap investors initially cheered after it reported its quarterly results Tuesday.
  The reaction was an indication of just how desperate many seem for some semblance of good news from the company.
  Setting aside Wall Street and investor expectations, this wasn't a good report; Snap posted a huge loss and its user base is still smaller than it was a year ago.
  What's more, the company seems to be underinvesting in areas that might help it grow in the future.
  Visit Business Insider's homepage for more
  
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• Elon Musk says Tesla will develop an 'electric leaf blower'

  24-04-2019 02:29 via feedproxy.google.com
  Tesla CEO Elon Musk says his company is planning to develop an electric leaf blower.
  The statement comes on the heels of Musk's other viral non-automotive-related creations, such as The Boring Company's "Not-a-Flamethrower" flamethrower.
  Like the flamethrower, electric leaf blowers already exist.Judging by videos, electric leafblowers still emit quite a bit of sound.
  Visit Business Insider's homepage for more stories.Tesla CEO Elon Musk says his company is planning to develop a new creation &mda
  
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• New logo scores for US Open Tennis Championships

  24-04-2019 01:52
  The US Open Tennis Championships took the difficult step of replacing its long-standing logo, but found that introducing a new insignia better served its brand in a variety of ways.Nicole Kankam, managing director/marketing at the United States...
  
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• Juul targets UK expansion with wellness positioning

  24-04-2019 01:52
  Juul Labs, the popular US e-cigarette company, is planning an expansion in the UK by positioning itself as a health product, following a deal with the Malboro maker Altria that valued the startup at $38 billion. Their joint aim is, purportedly, to...
  
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• Briefing: Luckin Coffee files for US IPO

  24-04-2019 01:52
  Luckin Coffee is a coffee company best known as the one-year-old challenging Starbucks in China. The homegrown startup has now filed for an IPO in the United States, as it races to open more outlets than its Seattle-based competitor. Here’s...
  
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• Brands, media owners tap India's election interest

  24-04-2019 01:52
  The Lok Sabha elections are proving a good time for advertising and marketing in India, as political parties invest in every available channel in search of voter support and as media owners and brands latch onto the democratic process for a range of...
  
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• Audio internet stuck in 1996

  24-04-2019 01:52
  The amount of audio-friendly internet content is growing rapidly but the accompanying ecosystem remains embryonic, according to a Google executive, and brands have plenty of scope for experimentation.Brenda Salinas, who works on Google’s...
  
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• The 10 countries with the biggest piles of gold

  24-04-2019 01:34 via feedproxy.google.com
  The volume of gold bought by central banks in 2018 rose to its highest level since the end of the Gold Standard nearly a half a century ago.
  That trend has continued this year, with February seeing the most monthly purchases in four months.
  The US holds the largest amount of reserves — here are the countries that are closest behind. 
  In 2018, the volume of gold bought by central banks rose to its highest level since nearly a half a century ago.That trend has continued into this y
  
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• Attracting and retaining the elusive Millennial shopper

  24-04-2019 00:56 via retailpro.com
      Loyal customers — the Holy Grail for retailers. Repeat shoppers are a source of recurring revenue. Smart businesspeople know that success lies in cultivating loyalty, and that means more than creating programs that simply collect customer information. Today’s …
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• Gesture recognition helps retailers gauge shoppers’ real interest

  24-04-2019 00:35 via retailpro.com
      Artificial intelligence can help even the fussiest customer find just the right product, in a fraction of the time it would take without any technological assistance. While AI has been used in various businesses, including retail, to improve …
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• The first step to recognizing customers with AI

  24-04-2019 00:11 via retailpro.com
      Retailers are increasingly looking to AI to unlock insights that will help you better reach customers. AI learns from your data to help you recognize customers and anticipate needs – but the conclusions AI will generate are only …
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