Sales & Marketing news

• Towards strategic adaptation: why transformation is a myth

  09-04-2019 18:50 via warc.com
  Transformation is all the rage at the moment, but it implies a destination, an end point. Modern Craft’s John Ounpuu suggests there’s more to win if we focus on strategy and adapt accordingly.
  
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• Can Amazon's own brand products succeed against leading grocery brands?

  09-04-2019 14:00 via warc.com
  Amazon is quietly introducing its own grocery brands, but are they any good? MMR’s Andrew Wardlaw finds out.
  
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• Snapchat's strategy shift: a camera platform

  09-04-2019 02:00 via warc.com
  The camera app Snapchat has fallen victim to copycat efforts from far larger competitors, for more than two years. Now its strategy has shifted away from resisting the copycats to enable them by allowing Snapchat stories to integrate into other...
  
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• RTL makes sense of the smart TV 'mess'

  09-04-2019 02:00 via warc.com
  The current smart TV landscape is a bit of “mess”, says European broadcasterRTL/Adconnect, whose response has been to separate inventory sales into two distinct areas – connected TV and addressable TV.“Connected TV (CTV)...
  
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• Media giants adapt to US sports betting rule change

  09-04-2019 02:00 via warc.com
  Media companies including ESPN and Turner are carving out new content opportunities following last May’s Supreme Court decision to lift a 1992 ban on sports betting. Just don’t call them bookies.The opportunity for broadcasters is that...
  
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• India's e-commerce battleground shifts to ecosystems

  09-04-2019 02:00 via warc.com
  With rules limiting foreign direct investment and the use of discounting, India’s e-commerce battleground is shifting onto new territory, as the biggest players seek to build their own ecosystems incorporating everything from financial...
  
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• How in-house agencies are acquiring talent

  09-04-2019 02:00 via warc.com
  In-house agencies are increasingly able to attract leading talent, but those based outside America’s major cities may need to adopt creative solutions, such as leveraging virtual teams, in building out their capabilities.Nate Perkins, a...
  
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• Content marketers eye Amazon Prime Video

  09-04-2019 02:00 via warc.com
  Shell, Lexus and Jaguar Land Rover are among the brands that have experimented with using Amazon Prime Video as a distribution platform for long-form branded content – while generating revenue at the same time.When it launched Prime Video...
  
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• Aussie marketers get to grips with effectiveness

  09-04-2019 02:00 via warc.com
  One of the greatest issues Australian marketers are currently dealing with is effectiveness, according to John Broome, CEO of the Australian Association for National Advertisers.“Most marketers have heard competing claims around...
  
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