Sales & Marketing news

• 'I will nuke you': Elon Musk was accused of shoving and threatening a former Tesla employee — but the company's board says there was no physical altercation (TSLA)

  05-04-2019 23:32 via feedproxy.google.com
  Tesla's board of directors investigated an incident between CEO Elon Musk and a former employee, the company confirmed on Friday.
  Bloomberg News first reported the altercation, citing sources that said the incident involved physical contact.
  Musk has been known for a temperamental management style, according to many past reports. Tesla CEO Elon Musk was involved in an altercation with a former employee who had recently resigned, Bloomberg News reported Friday, citing sources with "direct kn
  
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• David Droga reveals why he's giving up his cherished independence and selling Droga5 to Accenture Interactive (ACN)

  05-04-2019 23:30 via feedproxy.google.com
  David Droga sold his agency, Droga5, to Accenture Interactive, despite having said in the past that he enjoys running an independent agency and had no intention to sell.
  But in an interview with Business Insider, he said he was excited about what Droga5 and Accenture Interactive could do together.
  Visit Business Insider's homepage for more stories.If you've followed David Droga, his decision to sell his influential creative ad agency to Accenture Interactive likely came as a big surprise.
  Droga5
  
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• Following tragedy in Christchurch, advertisers consider what’s next for social media and diversity

  05-04-2019 19:00 via warc.com
  When a gunman killed 50 Muslim worshippers and seriously injured dozens more in the peaceful city of Christchurch, New Zealand, shock reverberated around the world that such an act could happen in a country best known for its spectacular...
  
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• Following Christchurch, advertisers consider what’s next for social media and diversity

  05-04-2019 19:00 via warc.com
  When a gunman killed 50 Muslim worshippers and seriously injured dozens more in the peaceful city of Christchurch, New Zealand, shock reverberated around the world that such an act could happen in a country best known for its spectacular...
  
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• GMI: Digital and OOH budgets grow in March

  05-04-2019 02:00 via warc.com
  Digital and out-of-home (OOH) were the only media to see marketing budgets grow around the world last month, as all other channels registered declines.This is according to the latest results from WARC's
  
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• Facebook involves the Telegraph in PR campaign

  05-04-2019 02:00 via warc.com
  Facebook, which has been the focus of negative headlines for years, is seeking to improve its image in the UK by paying The Daily Telegraph to publish positive stories about itself.The sponsored native content is featured in both print and online...
  
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• Digital video scores in the short run, TV in the long haul

  05-04-2019 02:00 via warc.com
  A new study in the Journal of Advertising Research (JAR) pitted digital video advertising against traditional television ads and found that online messaging scored a qualified victory.In
  
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• Consumers reveal their digital concerns

  05-04-2019 02:00 via warc.com
  Just 45% of consumers globally trust organisations to protect the privacy of their personal data, while a similar proportion (44%) have taken steps to reduce the amount of data they share online, according to a new worldwide survey.The research,...
  
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• Cause marketing? Go easy on the guilt-tripping

  05-04-2019 02:00 via warc.com
  Cause marketing can be a powerful way for brands to get involved in sustainability-related issues but the tone of their communications is critical to success, according to an academic study.Writing in the current issue of
  
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• Awareness of Chinese brands falls despite their strength

  05-04-2019 02:00 via warc.com
  Japan, France and Spain are emerging “hubs of growth” for Chinese brands seeking to expand overseas, although overall awareness of Chinese brands in international markets has declined over the past three years, a new report has found. ...
  
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• Asia's marketers need to address ad stereotypes

  05-04-2019 02:00 via warc.com
  Brands in Asia need to consider carefully how they represent gender in advertising as traditional stereotypes are increasingly problematic – and can be bad for business –says a regional strategy director.“The majority of work...
  
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• Boeing investigation reportedly finds new software problem on 737 Max planes (BA)

  05-04-2019 00:57 via feedproxy.google.com
  The Federal Aviation Administration (FAA) has ordered Boeing to fix a newly discovered software issue in its 737 Max aircraft before allowing it to fly.
  Boeing officials reportedly described the new software problem as "relatively minor" and said it was unrelated to the anti-stall system that is being investigated after two 737 Max crashes.
  Officials with knowledge of the FAA's probe said the fix for this new problem is essential for safety.The Federal Aviation Administration has ordered Boeing
  
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• Tesla just updated its ‘Navigate on Autopilot’ feature — here’s what’s new (TSLA)

  05-04-2019 00:45 via feedproxy.google.com
  Tesla has updated its Navigate on Autopilot feature.
  Tesla drivers can now enable the system to change lanes without using the turn signal, as was the case before.
  Navigate on Autopilot still requires a high level of driver engagement.
  Visit Business Insider's homepage for more stories.
  Last year, Tesla released a software update to its Autopilot semi-self-driving system, called "Navigate on Autopilot." The feature combined GPS navigation with Autopilot's advanced cruise control and autosteer fu
  
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