Sales & Marketing news

• What keeps telco bosses up at night

  03-04-2019 02:00
  The telecoms sector is tough. It is responsible for the connectivity that powers the 21st century, and is dealing with ever greater loads of data. Meanwhile, its revenues are flatlining. Here’s the view from the top table.At MWC...
  
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• Party time for India's travel sector

  03-04-2019 02:00
  Travel operators in India have reported a surge in bookings, which they attribute to a combination of a growing thirst for travel among consumers, plus an ever-growing list of festivals that provides the excuse to go to new places.Already in the...
  
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• How Kellogg's taps Asia's 'erratic' eating habits

  03-04-2019 02:00
  Asia’s eating habits are changing, as “always-on” consumers move away from regular mealtimes to embrace more snacking – a development that is inadvertently driving innovation in this category, according to a regional...
  
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• Burger King boosts veggie offer

  03-04-2019 02:00
  Burger King has teamed up with US company Impossible, which produces plant-based ‘meat’ products, in a distribution deal that signals shifts in the fast-food sector as vegan and vegetarian options become more popular on both sides of the...
  
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• BBC signs £300m deal with Discovery

  03-04-2019 02:00
  The BBC has signed the biggest commercial deal in its history to sell its natural history programmes to a new global streaming service run by Discovery Channel.BBC director-general Tony Hall described the much-anticipated £300m deal,...
  
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• Bayer sees benefits from in-housing media

  03-04-2019 02:00
  Bayer Consumer US, the pharma company, is taking more direct control of its media buying and planning through enhancing its in-house capabilities in these areas.Joshua Palau, Bayer’s VP/media strategy and platforms, discussed this subject at...
  
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• ARF launches new code of conduct

  03-04-2019 02:00
  The Advertising Research Foundation (ARF), the trade body, has released a “Member Code of Conduct” that aims to tackle ethical concerns in the research sector and deals with crucial issues like data collection.In seeking to provide a...
  
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