Sales & Marketing news

• Ad of the Month – US: Samsung Galaxy

  02-04-2019 14:00 via warc.com
  Samsung Galaxy is the brand that achieved the biggest rise in Ad Awareness in the US during March.
  
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• Ad of the Month – UK: National Lottery

  02-04-2019 14:00 via warc.com
  The ad which achieved the highest uplift in awareness in the UK during March was from the National Lottery, as it launched Set for Life, its first new game in 13 years.
  
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• Ad of the Month - UAE/KSA: Samsung

  02-04-2019 14:00 via warc.com
  Samsung is the brand that has achieved the greatest uplift in its Ad Awareness in both the UAE and KSA in March. The South Korean manufacturer recently unveiled its new line-up of premium smartphones, the Galaxy S10 series, which went on sale in...
  
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• Ad of the Month – Singapore: Changi Airport

  02-04-2019 14:00 via warc.com
  During March, Changi Airport was the brand which achieved the highest uplift in its Ad Awareness.
  
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• Veganism on the rise: How retailers are responding to the growing appetite for plant-based food

  02-04-2019 08:00
  Tesco launched its own-brand vegan range Wicked Kitchen in January 2018Once upon a time being vegan was mostly associated with anarchist punks and Earth-loving hippies who lived on methane-inducing diets largely made up of vegetables and legumes.
  Fast forward a few decades and veganism is taking the mainstream by storm. It has given cauliflowers a renewed sense of self-worth and shown the world that anything meat can do, plants can do too. Yes, that’s right, they can even ‘bleed&lsqu
  
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• JPMORGAN: These 4 drivers are all you need to understand if you want to make a killing in markets this quarter

  02-04-2019 04:46 via feedproxy.google.com
  JPMorgan lays out the four catalysts that investors should fully understand if they want to beat the market in the second quarter.
  Multiple drivers broken down by JPMorgan circle back to the pace of global growth, which the firm says has a strong likelihood of recovering during the upcoming period.Sometimes, with so much going on in the global marketplace, a bit of simplicity can go a long way towards helping an investor figure out what to do.
  The cross-asset strategy team at JPMorgan realizes t
  
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• Sustainability: Opportunities and challenges for brands

  02-04-2019 02:00 via warc.com
  Getting involved in cause-based marketing is nowadays a priority for businesses, as brands that ‘do good’ through corporate social responsibility are continuing to increase in popularity. This month’s issue of Admap,...
  
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• Brands struggle with female empowerment in Asia

  02-04-2019 01:42 via warc.com
  Brands are increasingly getting behind female empowerment but they aren’t getting it quite right in APAC, where cultural norms are often different and the landscape is changing fast, according to the head of a cultural insights firm.Emma...
  
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• What GDPR can teach US marketers

  02-04-2019 01:42 via warc.com
  The General Data Privacy Regulation (GDPR), the rules that are shaping how marketers and publishers engage with digital consumers in the European Union, can offer useful guidelines for brand custodians as similar issues emerge in the US.Townsend...
  
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• Sizmek bankruptcy: an ad tech sector under pressure

  02-04-2019 01:42 via warc.com
  Sizmek, the US-based ad tech company, has filed for voluntary bankruptcy in an effort to tame its “over-leveraged balance sheet”, a situation that reflects the increasingly tough market in which ad tech firms compete.On Friday evening,...
  
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• Molson Coors uses DTC for consumer insight

  02-04-2019 01:42 via warc.com
  US brewer Molson Coors is the latest brand to launch a direct-to-consumer service, shipping beer direct to customers’ homes via two new e-commerce platforms.The company has launched sites for Blue Moon and Miller Lite, enabling fulfilment...
  
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• Google removes ads for sites helping to get past China's censors

  02-04-2019 01:42 via warc.com
  Google has stopped carrying advertisements in China for two sites that help web users in the country find ways to get around censorship laws.The move has been attacked as Google trying to gain favour with Beijing as it works towards regaining a...
  
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• Financial Times reaches a million paid-for readers

  02-04-2019 01:42 via warc.com
  Total paid-for readership of the Financial Times has broken through the million-reader mark for the first time, according to owner Nikkei.The milestone number has been passed a year ahead of growth targets, the company said. The FT introduced a...
  
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• Brands can't ignore sustainability issues

  02-04-2019 01:42 via warc.com
  Four fifths of consumers globally believe companies should help improve the environment, according to a recent survey by Nielsen, and brands are starting to respond to with increasingly bold messages and commitments.Sustainability is the topic of...
  
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