Sales & Marketing news

• The devil wears plastic

  28-03-2019 16:40 via warc.com
  Fast fashion is a major polluter, and consumers are increasingly aware. The Numbers Labs’ Majbritt Rijs looks at what consumers really think.
  
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• How the fashion industry is weathering its rightful reckoning

  28-03-2019 16:40 via warc.com
  Fast fashion is a major polluter, and consumers are increasingly aware. The Numbers Labs’ Majbritt Rijs looks at what consumers really think.
  
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• Why one marketer swapped global FMCG brands for a coffee startup

  28-03-2019 15:30
  Pollyanna Ward, founder of One Click Coffee.Swapping the security of a global brand for the thrill of taking your own concept to market is a daunting prospect. Once you have a commercially viable idea, which research suggests might actually appeal to you target consumer, the task is to gain cut-through in a competitive market with a brand new product and then get it onto your potential customers’ radars. Easy right?
  Last year, marketer turned entrepreneur, Pollyanna Ward, decided to take t
  
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• Coca-Cola launches first energy drink under the Coke brand

  28-03-2019 14:55
  Coca-Cola is launching its first energy drink under the Coca-Cola brand as it looks to target young adults and branch out into different occasions.
  Coca-Cola Energy has two variants – with and without sugar – and will launch in the UK from late April alongside an integrated marketing campaign.
  Jon Woods, general manager of Coca-Cola Great Britain and Ireland, says: “Our strategy is to offer people a wide range of drinks to meet different lifestyles and occasions and Coca-Cola
  
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• Recommended reading: Apple in the new era and building resilience

  28-03-2019 14:27
  Tim Cook: The Genius who took Apple to the next level
  By Leander Kahney
  When one of the world’s most famous innovators Steve Jobs passed away in 2011, Apple’s fate was placed in the hands of Tim Cook. Society had little faith the numbers-driven and “unimaginative operations guy” could replace the creative visionary.
  This biography explores how Cook defied all expectations to drive the tech giant through a new era of success, becoming the world’s first $1trn company
  
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• Mark Ritson: Distinctiveness doesn’t need to come at the cost of differentiation

  28-03-2019 08:00
  Tom Roach and his team of effectiveness monkeys have been at it again at BBH London. Every now and again they sit down and stitch together a bunch of separate slides, charts and other marketing ephemera to create a pithy but powerful statement on key topics in advertising and marketing.
  Roach’s latest theme is ‘The stupidity of sameness and the value of difference’. That might strike you as a rather obvious target. After all, aren’t we all determined to differentiate? We
  
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• Unilever will ‘champion’ good actors with next phase of digital ad clean-up

  28-03-2019 01:01
  Unilever is launching stricter advertiser criteria for publishers in an effort to boost consumer trust and “add more rigour” to how it advertises online.
  The advertiser responsible for brands including Dove, Hellmann’s and Marmite believes bringing global, regional and local online publishers and platforms together under a ‘Trusted Publishers’ network will help it gain more control and visibility over where its adverts are placed.
  “Online advertising credibil
  
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• Use marketing skills to be proactive about privacy

  28-03-2019 01:00 via warc.com
  Marketers need to take a more proactive approach to engaging consumers around privacy, with simplified language and a clearer demonstration of the value exchange among the main priorities, according to a leading digital thinker.John Montgomery,...
  
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• Mobile advertising in India set for 'quantum jump'

  28-03-2019 01:00 via warc.com
  Mobile adspend is increasing in India, as elsewhere, but the convergence of a number of factors means it will rocket in the next few years, a new study suggests.The Disrupting Mobile Ad Tech in India: Delivering User Experience report was based on...
  
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• Hold social platforms to account, says WFA

  28-03-2019 01:00 via warc.com
  The World Federation of Advertisers (WFA) has called on all brands globally to hold social media platforms to account in light of recent failures to block dangerous and hateful content.The announcement, made at the WFA Global Marketer Conference...
  
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• Financial service brands need a reach strategy

  28-03-2019 01:00 via warc.com
  Since the global recession in the mid-00s, marketing effectiveness has declined to a greater extent in the financial services category than any other – largely because it has prioritised performance marketing, according to Les Binet. ...
  
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• Drunk shopping: an online retail goldmine?

  28-03-2019 01:00 via warc.com
  DUI is a criminal offence, SUI merely results in criminally bad purchases, but few people who shop while drunk regret their buys, according to a new survey which has estimated the value of this market at $48bn a year in the US.The Hustle, a daily...
  
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• Coke applies marketing science to content

  28-03-2019 01:00 via warc.com
  Coca-Cola is applying marketing science to its work in Australia – so improving internal processes and ensuring it measures the right things, according to a senior executive.Adam Ross, content lead for Coca-Cola South Pacific, speaking at...
  
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