Sales & Marketing news

• Virtual influencers might be easier to mould but they’re not necessarily a safer option

  27-03-2019 15:50
  An army of virtual influencers have risen to international fame over the past year, at a far quicker pace than their human counterparts.
  The first example of this new tribe is 19-year-old Brazilian-American model Miquela Sousa, identified more commonly by the moniker, Lil Miquela. Created anonymously in 2016 by Sara Decou and Trevor McFedries of LA-based transmedia studio Brud, Miquela has amassed 1.5 million followers in her relatively short career. She has worked with Prada, Chanel and Samsun
  
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• How M&S strikes a balance between ‘crazy creative’ and going ‘too safe’

  27-03-2019 15:24
  Taking a risk “is just a way of life now” and something Marks & Spencer’s (M&S) marketing director for food and hospitality, Sharry Cramond, encourages.
  “If no one ever took a risk we wouldn’t have any businesses,” she said, speaking on a panel at the latest Oystercatchers Club event yesterday (26 March).
  Risk can often lead to reward but Cramond acknowledges there’s also danger in taking it too far, which is why she believes it’s imp
  
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• Love it or hate it: Why Marmite’s peanut butter is more than just a gimmick

  27-03-2019 13:52
  This week Marmite launched the biggest innovation in its 150 year history, Marmite Peanut Butter, and already the new spread has caused quite a stir.
  Twitter responded in droves, media outlets reacted to Twitter, Twitter then replied and so the onslaught of content and free marketing began. However, while PR-driven moves like this often blow up on social media and get a lot of media attention, Marmite Peanut Butter is actually a very smart and tactical launch by Unilever, which owns the British
  
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• TUI launches academy to break down silos in marketing

  27-03-2019 08:23
  TUI is launching a marketing academy as it looks to broaden the scope of marketers and improve its employer branding reputation.
  By doing so the brand wants to give people the opportunity to progress within the marketing and sales function and become more rounded marketers.
  “People tend to be single discipline within marketing, so they either do digital marketing, or brands, or CRM. What we want to do is offer people a chance to get a more rounded set of skills which means they can move u
  
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• Marketing Week Meets… Unilever CMO Keith Weed

  27-03-2019 08:00
  The post Marketing Week Meets… Unilever CMO Keith Weed appeared first on Marketing Week.
  
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• Blockchain is an answer, not the answer

  27-03-2019 05:00 via warc.com
  Distributed ledger technology (DLT) – blockchain, more commonly – has the potential to play a catalysing role in areas like machine learning and artificial intelligence as well as in addressing frictions in the digital adtech ecosystem,...
  
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• The AI future for Asia's financial brands

  27-03-2019 01:00 via warc.com
  Technological advancements in AI, machine-learning and data science offer huge opportunities to financial brands in Asia, but they should focus their efforts in certain areas, according to a senior financial insights executive.Michael Araneta,...
  
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• Spotify boosts podcast presence again

  27-03-2019 01:00 via warc.com
  Spotify is buying its third podcast business in two months, spending a reported $100m for California-based studio Parcast, as it continues to bolster its presence in a podcast ecosystem that faces some measurement challenges.The
  
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• How CNN is moving beyond the TV screen

  27-03-2019 01:00 via warc.com
  CNN, the news provider, is building audiences on numerous media channels as the brand moves beyond its television roots in innovative ways.Andrew Morse, EVP/general manager of CNN Digital Worldwide, discussed this subject during a session at SXSW...
  
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• B2B marketers can tap a behaviour-based approach

  27-03-2019 01:00 via warc.com
  B2B marketers who have been finding success with account-based marketing can take this approach a step further by embracing behaviour-based marketing, a new WARC Best Practice Paper suggests.The B2B buyer journey is rarely straightforward, often...
  
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• ANZA calls for international solidarity

  27-03-2019 01:00 via warc.com
  The heads of the Association of New Zealand Advertisers and the Commercial Communications Council have published an open letter calling on the international advertising community to use its clout to force changes at Facebook.The pair have demanded...
  
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• ANZA calls for Facebook boycott

  27-03-2019 01:00 via warc.com
  The heads of the Association of New Zealand Advertisers and the Commercial Communications Council have published an open letter calling on the international advertising community to join its boycott of Facebook advertising.The pair have demanded...
  
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