Sales & Marketing news

• Regulation, user migration, Amazon… is the duopoly’s future assured?

  25-03-2019 17:00 via warc.com
  WARC’s latest Global Ad Trends found that the internet ad market is in decline beyond the Google and Facebook duopoly. While there is little sign that the pair’s growth will record a significant slowdown in the coming years,...
  
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• Try This: Three ways to be a bolder leader

  25-03-2019 15:52
  Brave leaders change the world. Air traffic controller Anthonius Gunawan saved the 160 souls on board Batik Air 6231, by staying in the tower, so the plane could escape minutes before the earthquake struck. Berta Cáceres led the protests that stopped the Honduras Agua Zarca Dam being built, which would have destroyed her people’s livelihoods. And Xulhaz Mannan gave hope to the LGBT community of Bangladesh by publishing the country’s first LGBT magazine.
  Companies need brave p
  
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• AB InBev rebrands to Budweiser Brewing Group in the UK as it looks to become ‘more recognisable’

  25-03-2019 14:25
  Anheuser-Busch InBev (AB InBev) is using the “power and recognition of the Budweiser brand” to boost the profile of the company as it changes its name to Budweiser Brewing Group in the UK and Ireland.
  The business has been working to build a stronger corporate brand over the past year, because while its brands like Budweiser and Stella Artois are well known, most consumers have not heard of AB InBev.
  Tatiana Stadukhina, the company’s marketing director of northern Europe, told
  
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• TV ad revenue, dark social, retail performance: 5 killer stats to start your week

  25-03-2019 13:00
  1. UK TV ad revenue totalled £5.1bn in 2018
  TV advertising revenue in the UK reached £5.1bn last year, equalling the amount invested during 2017.
  Online businesses remain the largest category of advertisers on TV, with the likes of Amazon increasing spend by 21% to £60m, making it the third biggest spender behind Procter & Gamble (£169m) and Reckitt Benckiser (£79m).
  Collectively, online brands such as Google, Just Eat and Trivago invested more than £760m
  
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• Uber, Mastercard, Young’s Seafood: Everything that matters this morning

  25-03-2019 08:30
  Uber buys Middle Eastern rival for £2.3bn
  Uber has revealed plans to purchase Middle Eastern ride-sharing rival Careem for £2.3bn.
  Dubai-based Careem, which was founded in 2012 and operates in 15 countries throughout the Middle East, Africa and Asia, will continue to operate under its own brand as a subsidiary of Uber.
  “This is an important moment for Uber as we continue to expand the strength of our platform around the world,” Uber chief executive Dara Khosrowshahi says
  
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• Tesco, British Army, Uber: Everything that matters this morning

  25-03-2019 08:30
  Tesco trials plastic-free fruit and veg
  Tesco is trialling removing plastic from a number of fruit and vegetable items in an effort to cut down on packaging waste.
  Starting today, the trial will run for one month at two of its Extra stores in Watford and Swindon.
  Plastic packaging will be removed from 45 items including apples, mushrooms, bananas and avocados, where loose alternatives are available.
  “We hope this trial proves popular with customers,” says Sarah Bradbury, director of
  
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• McDonald’s, Arcadia, Wow Air: Everything that matters this morning

  25-03-2019 08:30
  McDonald’s buys start-up to tap into personalisation
  McDonald’s  has bought an artificial intelligence start-up to create personalised, targeted menus.
  Israeli start-up Dynamic Yield’s will produce technology that will automatically change menus depending on the weather, time of day and traffic.
  McDonald’s is reported to be paying £227m for the tech firm, who has also produced algorithms for Ikea and William Hill.
  The technology can not only suggest McFlurry i
  
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• Hack your commute: Take a test to get more insight into your working mind

  25-03-2019 08:30
  For better or worse, some of you reading this will already know whether or not you’ve picked the right profession, or indeed the right specialism within it, but in any case are now in it for the long haul. Others, like our columnist Helen Tupper, have held a long-term ambition to ‘pivot’ their careers and use their skills to take on an entirely new challenge. But for those who have never quite been sure if there is a more suitable job out there for them, there are ways to help
  
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• Facebook, Ribena, Huawei: Everything that matters this morning

  25-03-2019 08:30
  Facebook charged with home discrimination over targeted ads
  Facebook has been charged in the US for allegedly allowing companies advertising housing to discriminate against users based on their race, sex and disability.
  The US Department of Housing and Urban Development (HUD) charged the site for violating the Fair Housing Act. It claims Facebook has allowed advertisers to pick from user attributes, meaning they can exclude groups such as ‘foreigners’ or ‘Puerto Rico Islanders
  
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• Arcadia, Virgin, Dove: Everything that matters this morning

  25-03-2019 08:30
  Arcadia looks to shut stores amid high rents
  Arcadia is looking to shut stores as it struggles to cope with high rents and declining sales.
  Sir Philip Green’s business is reported to be considering the closure of 67 stores spanning small high streets to larger sites such as shopping centre Merry Hill in the West Midlands
  The Financial Times says it has seen a list of the stores that Green’s business – which spans Burton, Topshop, Evans, Dorothy Perkins, Miss Selfridge and Wall
  
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• Apple, Nike, Debenhams: Everything that matters this morning

  25-03-2019 08:30
  Apple unveils streaming service to rival Netflix
  Apple unveiled a flurry of new offers at an event in California yesterday evening, as it looks to extend its reach beyond hardware and cement its future in services.
  These include an Apple credit card, its news subscription offer Apple News+, a games subscription service called Apple Arcade and a new Apple TV app.
  But perhaps most notable was the launch of Apple TV+, a video subscription service that it hopes will rival the Netflix and Amazon Pri
  
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• Helen Edwards: It takes courage to push back against consensus

  25-03-2019 08:00
  Two of the hardest words to say in marketing are “I disagree”. It might not seem like that, of course, if you imbibe your marketing discourse from the ever-bubbling spring of Twitter or books on the business shelves at airports.
  In those formats professionals do not merely beg to differ but insist on bulldozing the intellectual ground others stand on. Twitter exchanges will kick off with insults like ‘More nonsense on brand purpose from @someone’, while book titles promi
  
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• UK consumers expect emptier shelves after Brexit

  25-03-2019 01:00 via warc.com
  Three-quarters (74%) of British consumers believe that food prices will rise after Brexit, with one in four expecting food prices to increase a lot, a recent survey has revealed.HIM Shopper Research & Insights also found that a similar...
  
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• Slow mobile load times challenge APAC brands

  25-03-2019 01:00 via warc.com
  Consumers have high expectations of mobile sites, which play an important role in their purchase decisions, yet many brands in Asia-Pacific operate sites that meet industry best practice in only two out of five mobile consumer touchpoints.As a...
  
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• Singaporeans are most eager gamers in Asia

  25-03-2019 01:00 via warc.com
  Singaporeans spend a total of 7.44 hours each week playing video games, the highest rate in Asia and the third highest in the world, according to a new global study of gaming habits across nine countries.Only Germans (7.98 hours) and Americans...
  
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• MillerCoors sues AB InBev over Super Bowl ad

  25-03-2019 01:00 via warc.com
  A war of words has erupted between two of the biggest brewers in America, leading to MillerCoors taking legal action against Anheuser-Busch InBev over a Bud Light ad shown during the Super Bowl.MillerCoors filed a lawsuit last week, alleging that...
  
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• Direct brands upend the purchase funnel

  25-03-2019 01:00 via warc.com
  Direct brands are moving beyond the traditional purchase funnel as they focus on core metrics such as cost-per acquisition (CAC) and the lifetime value (LTV) of customers.Randall Rothenberg, chief executive of the Interactive Advertising Bureau...
  
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• AI in advertising means more than bidding

  25-03-2019 01:00 via warc.com
  Google’s display advertising is deploying AI in a way that allows it to tailor messages based on the content of the site, in a demonstration of its cloud-based AI capability.Speaking at Advertising Week Europe, Google’s EMEA head of...
  
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