Sales & Marketing news

• Pinterest has officially filed for IPO. Here are all the tech startups that have taken steps toward going public in 2019 — and those rumored to be thinking about it

  22-03-2019 23:34 via feedproxy.google.com
  This year was supposed to be the "year of unicorns," but market volatility and the 35-day government shutdown have caused some companies looking to go public to slow down or delay their filing processes.
  Some companies, including dueling ride-hailing competitors Uber and Lyft, have been taking their first official steps toward IPOs despite an uncertain economic environment.
  Here are all the tech startups that have taken steps toward going public in 2019, as well as companies that are rumored to
  
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• Here's the pitch deck a Virginia startup used to raise $6 million after seven years of bootstrapping its business (AMZN)

  22-03-2019 23:17 via feedproxy.google.com
  Amify helps product makers sell their goods on Amazon.
  The startups works with companies including guitar-maker Fender guitars and running-shoe manufacturer Brooks to list their goods on the giant ecommerce site, battle vendors of counterfeit products, and handle returns.
  Amify just raised its first outside funding — a $5.8 million Series A round — that it plans to use to build out its management and technology teams.
  The pitch deck it used to raise its new funds is below.Many people
  
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• Pinterest just officially filed for an IPO

  22-03-2019 21:38 via feedproxy.google.com
  Pinterest, the website for "pinning" images and shopping, has publicly filed to go public in an IPO that could take place as soon as April.
  The company will list on the New York Stock Exchange under the ticker symbol "PINS," according to its S-1.
  Pinterest generated $755.9 million in revenue in 2018 but saw a net loss of $63 million.Pinterest, the website for "pinning" images and shopping, filed a public S-1 on Friday in preparation for an IPO that could take place as soon as April.
  The company
  
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• Billion-dollar startup Zoom filed to go public — and shares of a totally unrelated company also called called Zoom shot up 1,100% (ZOOM)

  22-03-2019 21:30 via feedproxy.google.com
  Zoom Video Communications, a $1 billion startup, filed for its much-anticipated IPO on Friday.
  Zoom Technologies, a completely unrelated company, saw its shares spike 1,100% in the aftermath.
  That company trades under the ticker symbol "Zoom," which likely led to some confusion by trigger-happy investors.
  Zoom Technologies appears to be a mostly-defunct telecommunications company that hasn't reported earnings since 2011, and trades as an over-the-counter stock. On Friday, hot $1 billion sta
  
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• Dow plunges 460 points as yield-curve inversion sparks growth concerns

  22-03-2019 21:11 via feedproxy.google.com
  US equities were under pressure on Friday, with the major averages closing down at least 1.8%.
  The sell-off could be attributed to a portion of the yield curve inverting, the economist Ed Yardeni said.
  Crude oil plunged 2%, falling below $59 a barrel.
  Watch the markets trade in real time at Markets Insider.
  Assets of all stripes took a beating on Friday as a segment of the so-called yield curve saw a rare inversion, renewing investors' fears of slowing growth.
  The S&P 500 and Dow Jones Indus
  
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• Hot video meeting startup Zoom filed to go public, and it's profitable

  22-03-2019 20:47 via feedproxy.google.com
  Zoom, the $1 billion video conferencing startup, publicly filed for an IPO on Friday.
  The company didn't price its upcoming IPO, but indicated in the filing that it will list on the Nasdaq under the ticker symbol "ZM." 
  The company is profitable, and grew revenue 118% in fiscal 2019.
  Zoom was last privately valued at $1 billion or more.Zoom, the $1 billion video conferencing startup that competes with Cisco WebEx, publicly filed its S-1 on Friday.  The news confirms Business Insider's
  
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• The US posted a $234 billion budget deficit last month, the biggest one-month deficit in history

  22-03-2019 20:16 via feedproxy.google.com
  The US budget deficit hit $234 billion in the month of February, up 8.7% compared to the same month last year.
  The February budget deficit was also the highest one-month deficit on record, eclipsing the previous record set in 2012.
  The deficit is growing as the GOP tax law slows revenue intake and the bipartisan budget deal drives up spending.The US posted a record budget deficit in the month of February, according to a new report form the Treasury Department.
  The budget deficit for February cam
  
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• Facebook was warned about Cambridge Analytica issues months earlier than previously disclosed (FB)

  22-03-2019 20:02 via feedproxy.google.com
  Facebook was warned about issues with Cambridge Analytica months before the first reports in 2015.
  A court filing reveals that an employee was raising red flags internally back in September 2015.
  Facebook says it hasn't "misled" anyone about the timeline of the scandal and that this refers to a separate incident.
  As such, it raises questions as to why Facebook didn't previously disclose it.Facebook employees had been warned about allegations that Cambridge Analytica was misusing users' data from
  
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• Stephen Moore is going to embarrass himself (and us) at the Fed

  22-03-2019 20:01 via feedproxy.google.com
  President Donald Trump has asked the conservative economic commentator Stephen Moore to join the Federal Reserve Board.
  This is a mistake.
  The Federal Reserve is supposed to make policy independent of the White House and the GOP, and Moore has demonstrated he has no interest in doing that.
  Plus, he lacks the economic training to do the Fed Board's work.President Donald Trump has asked the conservative economic commentator Stephen Moore to join the Federal Reserve,according to reports. He is not
  
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• 'Let everybody else waste money' — 17 of Jamie Dimon's most brilliant quotes

  22-03-2019 17:58 via feedproxy.google.com
  JPMorgan Chase chairman and CEO Jamie Dimon has frequently shared his opinion on the economy, politics, success, and more.
  We rounded up 17 of Dimon's most brilliant quotes below.Jamie Dimon, the chairman and CEO of JPMorgan Chase, is one of the most famous bankers in America.
  The exec has a net worth of $1.3 billion, and since he took the helm of JPMorgan Chase at the end of 2005, he's helped it become the largest bank in the United States and the most valuable in the world by market capitaliza
  
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• Trump is planning to appoint a conservative economist to the Federal Reserve Board who has repeatedly called for all its members to be fired

  22-03-2019 17:53 via feedproxy.google.com
  President Donald Trump on Friday said he would nominate the conservative economist Stephen Moore to the Federal Reserve's board of governors.
  Moore has been an ardent supporter of Trump and helped craft the president's economic message during the 2016 campaign.
  Moore has also been critical of the Fed's recent interest-rate hikes and Fed Chairman Jerome Powell.President Donald Trump on Friday announced plans to nominate Stephen Moore, a conservative economist who helped advise the president's 201
  
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• Record flooding is devastating the Midwest and could saddle Nebraska's farmers with nearly $1 billion of damage

  22-03-2019 17:40 via feedproxy.google.com
  Record flooding across the Midwest has damaged agricultural fields and killed livestock.
  Farmers will face hundreds of millions of dollars worth of damage, according to experts.
  That comes at a time when farmers are already struggling from low commodity prices and tariffs.
  Record flooding has devastated farmers across the Midwest, hitting them hundreds of millions of dollars worth of damage to crops and livestock at a time when some are already struggling to make ends meet.
  Nebraska has been bea
  
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• Santander CMO: Martech is oversold, but it’s marketers’ fault

  22-03-2019 17:10
  Martech might not always live up to expectations, but marketers only have themselves to blame for not better understanding want they want from the tech in the first place.
  That’s the opinion of Santander CMO Keith Moor, who insists marketers need to think like chief technology officers if they are going to get the best out of martech.
  “Martech is oversold, but I don’t think it’s the fault of the vendors. I think they’re responding to demand from the marketer. The m
  
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• Yet another recession warning just flashed red — a Treasury 'yield curve' just inverted for the first time since 2007

  22-03-2019 17:02 via feedproxy.google.com
  The spread between three-month and 10-year US Treasury yields has inverted for the first time since 2007. 
  Such inversions on a different part of the so-called yield curve have preceded all nine US recessions since 1955.
  The Dow Jones Industrial Average tumbled 400 points as Friday's yield-curve inversion sparked growth concerns.A keenly watched measure of market sentiment on recession has just indicated that recession is increasingly in the cards.
  Ten-year Treasury yields, which were alrea
  
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• I tried Betterment, the robo-advisor that made it easy to save money and build wealth

  22-03-2019 16:58 via feedproxy.google.com
  Betterment is an online financial adviser that helps you invest your money, plan for retirement, start a college fund, and tackle other important financial manners.
  It costs an annual fee of 0.25% of your investment.
  I recently tried Betterment and found it easier to use and more transparent than other brokerage services.Planning for retirement can be outright daunting.
  It can seem like a harrowing challenge to set up an investment account or roll over a 401(k), especially if you're new to the w
  
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• KLM’s vision for voice

  22-03-2019 16:50 via warc.com
  Having been a textbook example of how to use social in business, airline KLM shared its experiences so far of how to integrate voice. WARC’s Lucy Aitken attended KLM’s The Puberty of Voice Technology at Dubai Lynx
  
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• Ethical marketing: have some balls on it

  22-03-2019 16:00 via warc.com
  Want to do ethical marketing? Then back it up with something, says Lisa Hogg of TOMS.
  
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• Lyft, Uber, and Slack are the IPOs getting all the attention — but a different corner of the market is heating up

  22-03-2019 15:55 via feedproxy.google.com
  The initial-public-offering market suffered through a slow start to the year because of the partial government shutdown and the brutal fourth quarter for financial markets, but public debuts are ratcheting back up.
  While a host of high-profile unicorns and decacorns like Lyft, Uber, Airbnb, and Slack are set to debut on the public market this year, so far healthcare has dominated the US IPO slate.
  It's still early to compare this year's performance to prior years', but so far healthcare is the m
  
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• ‘If I was Tesco’s boss I’d be sacked’: Iceland’s MD on the cost of sustainability

  22-03-2019 15:50
  “If I were the boss of Tesco, I’d be sacked because I’m loading up millions of pounds of cost into our business.”
  These were the words of Iceland’s managing director Richard Walker’s when asked about removing palm oil from its own-brand products and the fall-out from its Christmas ad ‘Rang-tan’, a tie-up with Greenpeace, that was banned from appearing on TV.
  However, the ad, which follows the story of an orangutan who is forced to live with a litt
  
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• A Wall Street economist has uncovered a new and improved way to see a stock-market crash coming — and he warns the alarm bells are already going off

  22-03-2019 15:28 via feedproxy.google.com
  Junk bonds — which make up the riskiest class of corporate debt — have often tipped off investors about future downturns in the stock market. But one expert says it's not likely to do that anymore, and he's found an alternative.
  Takahide Kiuchi, executive economist at the Nomura Research Institute, says the next-riskiest group of bonds — those just barely investment grade — have become more useful for gauging an imminent equity sell-off. And he says they're flashing dange
  
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• A $1.6 trillion credit market could batter the global economy. And you will take the hit if it implodes, not Wall Street.

  22-03-2019 15:11 via feedproxy.google.com
  Leveraged loans make up an approximately $1.6 trillion market, and a variety of financial experts have raised concerns about the booming industry.
  These loans are typically packaged into complex credit instruments that are then purchased by pension funds and mutual funds, among others.
  The market has been criticized for the weak protections afforded to investors, with some fears that it could lead to major issues in the event of an economic downturn or recession.Leveraged loans have caught a lot
  
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• AMD's CEO was at Google's streaming-video-game unveiling, and it may hint at big plans for the future (AMD, GOOG)

  22-03-2019 15:10 via feedproxy.google.com
  AMD's graphics-processing unit was chosen to run Google's new streaming-video-game platform.
  The presence of AMD CEO Lisa Su at Tuesday's developer's conference could be a sign the two companies will work more closely in the future.
  Watch AMD trade live.
  AMD was the biggest winner on Tuesday, spiking 12%, after Google unveiled Stadia, its plan to upend the video-game industry.
  At its developers' conference on Tuesday, Google formally announced it would use AMD's graphics-processing units for its
  
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• Tesco, Audi, Monzo: 5 things that mattered this week and why

  22-03-2019 14:06
  Tesco voices brand safety frustrations
  It’s been just over two years since The Times revealed brands were having their ads appear next to inappropriate content on YouTube, kickstarting a debate around brand safety that has dominated conference agendas ever since.
  While conversations felt much quieter in 2018, with YouTube even claiming the conversation had “moved on”, alarm bells are now ringing loud and clear again and brand safety was a topic of high importance at this year&
  
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• Harry Lang: The pros and cons of hitching your brand to a celebrity influencer

  22-03-2019 08:45
  Kids. Animals. To that list you may as well add ‘celebrities’ as entities you should work with under caution when planning your next big-budget campaign.
  Celebs can reap success and insurmountable carnage in equal measure depending on their mood, public perception, behaviour or which way the zeitgeist is flowing but in today’s fame-obsessed world, they’re a necessary evil for some brands. Noise-making digital catnip for the masses makes for millions of hard-to-reach eyeb
  
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• Vietnamese retail to hit double-digit growth

  22-03-2019 01:00 via warc.com
  The retail sector in Vietnam is expected to record double-digit growth between 2019 and 2024, according to a new report that coincides with further upbeat projections delivered at a retail conference in Hanoi.The study, released by global analysts...
  
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• US consumers find streaming options annoying

  22-03-2019 01:00 via warc.com
  American consumers now enjoy more media options than ever and the boom in digital streaming means they are piecing together multiple services, yet the downside is that the sheer quantity of options can lead to frustration.According to Deloitte,...
  
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• TOMS gives consumers a positive reason to engage

  22-03-2019 01:00 via warc.com
  TOMS, the shoe to coffee brand, is exploring new ways of getting across its ethical marketing message, having discovered “effective media buying with purpose attached”.Speaking at Advertising Week Europe, Lisa Hogg, TOMS marketing...
  
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• Multicultural research has not kept pace with culture

  22-03-2019 01:00 via warc.com
  The marketing research industry needs a TV measurement standard that reflects the multiculturalism of the audience, the impact of genre, the use of technology and the influence of demographics, according to a paper in the Journal of Advertising...
  
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• Lazada aims to merge shopping and entertainment

  22-03-2019 01:00 via warc.com
  Lazada, the Alibaba-owned Southeast Asian e-commerce platform, has marked its seventh anniversary by announcing a series of products and services aimed at helping brands and vendors gain market share in the region.The offerings, dubbed...
  
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• Awareness of data-sharing knocks public support for ads

  22-03-2019 01:00 via warc.com
  Around two-thirds of consumers in the UK (63%) initially find it acceptable for websites to display ads in return for free access, but the proportion markedly declines once it is explained how their personal data may be used to serve target ads. ...
  
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