Sales & Marketing news

• How PepsiCo is reinventing insights to be ‘faster, stronger and better’

  21-03-2019 18:26
  The way insight is positioned within organisations needs to be reinvented to keep up with the rapidly changing consumer landscape, which PepsiCo is looking to achieve by being faster, stronger and better, according to vice-president of insights and analytics for EMEA Tim Warner.
  “Insight – and I mean that in its broadest sense; the capabilities, the process, the talent, the organisation, everything – needs to be reinvented,” he said, talking at an event held by the Marke
  
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• Faster, stronger, better: How PepsiCo is reinventing insight

  21-03-2019 18:26
  The way insight is positioned within organisations needs to be reinvented to keep up with the rapidly changing consumer landscape, which PepsiCo is looking to achieve by being faster, stronger and better, according to vice-president of insights and analytics for EMEA Tim Warner.
  “Insight – and I mean that in its broadest sense; the capabilities, the process, the talent, the organisation, everything – needs to be reinvented,” he said, talking at an event held by the Marke
  
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• Why responsiveness is key to brands’ content strategies

  21-03-2019 16:05
  Content is more important than ever for brands and agencies, in order to take advantage of the unparallelled opportunities to reach consumers across a wide variety of channels. But with that opportunity comes the need to produce content quickly and at scale – and thus an accompanying danger of getting it horribly wrong.
  Rapid response can’t be at the expense of quality. This presents the challenge of ensuring in-house teams and external partners are fit for purpose.
  Marketing Week a
  
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• Boots’ top marketer on marrying insights with instinct: ‘You can’t rely on people to tell you what they want’

  21-03-2019 16:00
  “If I’d listened to my customers, I’d have given them a faster horse.” These are the words of Henry Ford, the founder of Ford Motors, and it’s a motto Boots marketing director Helen Normoyle stands by.
  “As much as I’m a passionate advocate for looking at customer data and insights, you can’t rely on people to tell you what they want. They tell you what they think they want, but if you show them something better that they haven’t th
  
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• Mark Ritson: A true brand purpose doesn’t boost profit, it sacrifices it

  21-03-2019 08:00
  Starbucks’ mission ‘to inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time’ contradicts its inability to align its tax responsibilities accordingly.I was at a conference in Stockholm this week. One of the attendees asked me over coffee about Verizon’s new brand purpose and what the statement actually meant. I confessed my ignorance of Verizon’s new brand work and then my surprise that a Swede needed any help with a transl
  
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• Amazon doubles down on TV advertising

  21-03-2019 01:01
  Online businesses such as Amazon and Google are increasingly investing their ad pounds into television, helping the sector to “hold firm” despite wider economic challenges.
  Last year, Amazon spent 21% more on TV advertising than in 2017. The £60m investment makes the online retail giant TV’s third-biggest spender behind Procter & Gamble (£169m) and Reckitt Benckiser (£79m), up from fifth last year.
  Thanks to additional dollars from Google, Just Eat and Tr
  
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• TV ad viewability under the spotlight

  21-03-2019 01:00 via warc.com
  The viewability of TV ads is being questioned, as new research suggests that one-in-three ads on TV are not watched by anyone and there is a growing demand from TV industry executives for common standards for ad viewability across TV and video. ...
  
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• Slower growth 'inevitable' for China's luxury sector

  21-03-2019 01:00 via warc.com
  China’s luxury market recorded growth of 20% in 2018 for the second year in a row, according to Bain & Company’s latest survey of the market, but a slowdown is now inevitable.The
  
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• Online businesses are biggest TV advertisers

  21-03-2019 01:00 via warc.com
  Collectively, online businesses are the biggest category of advertisers on TV in the UK, accounting for almost 15% of total spending via this channel in 2018 and 40% more than the next biggest category which is food.Latest figures from Thinkbox...
  
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• Online ad money pool gets shallower for those outside the duopoly

  21-03-2019 01:00 via warc.com
  For the first time, the strength of the Google-Facebook duopoly is reducing the pool of ad money available to other online media owners, according to a new WARC report.The latest
  
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• Instagram's new Checkout feature – hit or miss for brands?

  21-03-2019 01:00 via warc.com
  Instagram’s new Checkout feature – hit or miss for brands? Instagram will now let US users make purchases without having to leave its app, after picking 23 brands to test its new e-commerce model.Shoppers can simply tap on...
  
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• India's ad fraud problem is getting worse

  21-03-2019 01:00 via warc.com
  Already a scam that cost companies $1.63 billion in 2018, the value of digital ad fraud is set to increase by 23% in 2019, according to a study.techARC, which tracks the digital ad sector in India, reported that the country’s share of ad...
  
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