Sales & Marketing news

• Ex-Unilever boss Paul Polman: We need to bring humanity back to advertising

  20-03-2019 18:53
  Advertising has lost its humanity in the “rat race” to do things quickly, according to Unilever’s recently departed CEO Paul Polman, who is calling for brands and leaders to work harder and faster to solve issues around diversity, especially disability.
  Polman, who was at the helm of the world’s second-largest advertiser for a decade, says some of Unilever’s “most effective” advertising has featured people with disabilities. The reason for this, he says
  
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• Diageo’s Andrew Geoghegan: It’s basic stuff, but marketers are still failing to put their audience first

  20-03-2019 16:24
  No one can have escaped the conversation on digital marketing in the last decade. Traditional media are dead. Millennials no longer watch TV. Mobile is the future. And then the backlash, which shows how digital media doesn’t work, that so-called millennials watch more TV than any previous generation, and the fact that media may be fragmented but its owners certainly aren’t.
  Regardless of how you navigate your way through all the contradictory headlines, one thing that is certain abo
  
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• Nationwide: The term ‘performance marketing’ is fuelling short-termism

  20-03-2019 16:21
  The term ‘performance marketing’ is often used to describe short-term tactical activity but it is also fuelling finance directors’ obsession with driving immediate returns, according to Nationwide’s director of advertising and media Paul Hibbs.
  By using performance marketing as shorthand for this type of activity, he also believes it implies long-term brand building “doesn’t perform”.
  “For as long as performance marketing is used as a thing that de
  
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• Monzo preps first major ad campaign as it looks to ‘supercharge’ growth

  20-03-2019 15:51
  Monzo is preparing to launch its first major ad campaign to “supercharge” its growth, which has until now relied almost entirely on organic word of mouth, as it looks to improve awareness beyond its core audience.
  The campaign, which will go live in the second quarter, will run across out of home and some other offline media, as well as Facebook and Google. It follows a test the bank ran on a relatively small campaign on the London Underground in October last year, which Monzo&rsquo
  
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• Shadow boxing: Sorrell and Read

  20-03-2019 15:20 via warc.com
  At Advertising Week Europe both WPP’s Mark Read and his predecessor Sir Martin Sorrell spoke about their respective positions in the industry. It came down to a question of control.
  
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• Try This: Walk the halls to drive change

  20-03-2019 14:43
  You are in the business of change. In fact, we are all in the business of change. We try to get customers to accept our offer. We try to get colleagues to support our cause. We try to get friends to join our Saturday dinner. Making change happen is what most of us do, most of the time.
  But change doesn’t come easy. Change takes people from the familiar to the unknown. And perhaps the familiar isn’t that bad. So why take the risk?
  Getting people to change takes effort. You can’
  
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• Coca-Cola and Subway’s former CMO on ‘marketing’s dirty little secret’

  20-03-2019 08:30
  Not many people know as much about marketing as Joe Tripodi. The six-time CMO has been the chief marketer for Coca-Cola, Bank of America, and most recently Subway, to name just a few.
  The friendly but forthright 63-year-old can wax lyrical about ‘total touchpoint marketing’ and the limits of advertising. Having been in the industry over 40 years Tripodi retired from Subway in January but the all-American marketer still has lots to say about the industry.
  For example, many big brands
  
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• 4 portfolio managers have exited asset management giant Nuveen after their funds took a hit in 2018

  20-03-2019 03:31 via feedproxy.google.com
  Four portfolio managers have left $930 billion asset manager Nuveen.
  James Diedrich, Harold Goldstein, Mark Traster, and Derek Sadowsky exited three funds with a collective $1.7 billion in assets. 
  A Nuveen spokesman said: “We routinely evaluate our organization to ensure that we are delivering investment excellence to our clients and align our portfolio management teams accordingly.”Four portfolio managers have left Nuveen, the $930 billion asset manager, according to a person
  
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• An off-duty pilot reportedly prevented a Boeing 737 Max 8 crash one day before the same plane crashed and killed 189 passengers and crew (BA)

  20-03-2019 02:02 via feedproxy.google.com
  An off-duty pilot riding in the cockpit of a Boeing 737 Max 8 fixed a malfunction on the second-to-the-last flight for the aircraft before same plane crashed during a different flight in the Java Sea the next day, Bloomberg reported on Tuesday evening.
  The pilot reportedly advised the crew to kill the power to a motor that was pointing the aircraft's nose downward. That move helped prevent a catastrophe, according to Bloomberg.
  The aircraft was being operated by a different crew the next day, on
  
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• Google's weird name and logo for its new gaming service is part of a clever disappearing act (GOOG, GOOGL)

  20-03-2019 01:51 via feedproxy.google.com
  Google's new game streaming service is called Stadia.
  It's an apt name with a pretty logo, but it's missing something. 
  Looking at the Stadia logo, you'd never know it was part of Google — and there's a good reason for that.Google took the wraps off its game streaming service on Tuesday with a barrage of fanfare, high-octane demos and a shiny new name and logo.
  Meet: Stadia.
  As far as names go, it's not bad. According to the Cambridge Dictionary, Stadia is a plural form of stadiums &m
  
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• I tried Stadia, Google's big play to conquer video games. It's really promising, but there's still too much we don't know. (GOOG, GOOGL)

  20-03-2019 01:38 via feedproxy.google.com
  I got to try Google Stadia, its new video game streaming service that promises to use the cloud to deliver games to almost any device with a screen — including laptops, tablets, smartphones, and TVs.
  In the short demo, I got to try "Assassin's Creed Odyssey," streaming via Stadia to a Google Pixelbook laptop. 
  It played well, and the graphics looked very nice, but once you notice the little bit of input lag, it's hard to un-notice it.
  The problem is that it's hard to tell, in a short
  
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• What India's youngest TV viewers want to watch

  20-03-2019 01:00 via warc.com
  When it comes to TV, kids in India like domestically made shows and movies – and both, preferably, in their own language.Children are watching more TV in India than ever, and viewership is growing, according to data from the Broadcast...
  
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• The Guardian: brand strategy is not building trust

  20-03-2019 01:00 via warc.com
  A relentless focus on short-term advertising is acting to the detriment of long-term brand building, according to the CEO of the Guardian Media Group.At Advertising Week Europe yesterday, David Pemsel maintained that the problem facing the...
  
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• Successful companies invest in 'intelligence capital'

  20-03-2019 01:00 via warc.com
  The insights function needs to move centre stage within companies to perform a more strategic role where ‘intelligence capital’ is seen as an investment in future growth, according to Kantar.When Kraft Heinz announced it was writing...
  
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• Quartz gives news content a personal twist

  20-03-2019 01:00 via warc.com
  Quartz, the news brand, is using chatbots and artificial intelligence as it seeks to personalise stories for its audience on a truly individual basis.Emily Withrow, director of Quartz’s Bot Studio, discussed this topic during a panel session...
  
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• Is outcome-based measurement the key to better marketing?

  20-03-2019 01:00 via warc.com
  “Our relationship no longer tells the full story,” — so says an open letter from the Internet Advertising...
  
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• Formula One taps fan location data

  20-03-2019 01:00 via warc.com
  Formula One’s approach to data has tended to focus on the cars, but the motorsport is now collecting location data from fans at events to help understand their behaviour and rethink aspects of the F1 offer.Matthew Roberts, who heads up the...
  
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• Brands pull ads from Facebook and Google in wake of Christchurch attack

  20-03-2019 01:00 via warc.com
  Several major brands in New Zealand are reported to have withdrawn advertising from Google and Facebook, or are considering doing so, following the livestreaming of the massacre in Christchurch last week that left 50 people dead.ASB Bank, ANZ...
  
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• ANA: brand trust in agencies continues to erode

  20-03-2019 01:00 via warc.com
  Brand trust in advertising agencies is deteriorating, as concerns over transparency continue to erode the long-term business partnerships.A new (January 2019) study conducted by the Association of National Advertisers (ANA) revealed that only 29%...
  
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• Thousands of female economists say they've been sexually assaulted or discriminated against by colleagues

  20-03-2019 00:48 via feedproxy.google.com
  In a new survey, women working in the economics field described a workplace that is hostile and even unsafe at times.
  More than 250 female economists said in the survey that a colleague had sexually assaulted them or attempted to do so over the past decade, while thousands reported harassment and discrimination. 
  Reports of bias against race and sexual orientation were also seen in the results.
  Female economists have for years dealt with pervasive sexual misconduct and discrimination in wor
  
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• An internet pioneer is doubtful Mark Zuckerberg can refocus Facebook on privacy. Here's why. (FB)

  20-03-2019 00:12 via feedproxy.google.com
  Internet pioneer Paul Vixie is dubious about Facebook CEO Mark Zuckerberg's plan to create a "privacy focused" social networking platform.
  Vixie, the CEO of Farsight securities, has worked on privacy and security issues for decades.
  The concepts of "private" and "social" are fundamentally at odds, and no one yet has figured out a way to blend the two, he said.
  Facebook may be feeling constrained by Europe's new privacy law, which illustrates how difficult it can be to promote both privacy and a
  
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