Sales & Marketing news

• Tencent Music sinks after online-music revenue per user comes up short (TME)

  19-03-2019 22:07 via feedproxy.google.com
  Tencent Music Entertainment beat on both the top and bottom lines.
  Buts its monthly average revenue per paying user for its online-music business fell 1% year-over-year.
  Shares were down more than 6% to $17.42 apiece after the announcement.
  Tuesday's report was Tencent Music's first since going public in the US in December.
  Watch Tencent Music Entertainment trade live.
  Tencent Music Entertainment, the biggest streaming-music service in China, reported better-than-expected earnings for the fourth
  
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• CEO and co-founder of crowdfunding giant Kickstarter resigns amid staff unionization effort

  19-03-2019 21:56 via feedproxy.google.com
  Kickstarter's co-founder Perry Chen publicly announced he would step down as the company's CEO hours after the company's staff announced that it would unionize on Tuesday.
  A Kickstarter representative says that the two events are not related, noting that he made his resignation announcement to the company Monday evening. 
  Perry will continue to be chairman of the board.
  Chen had a controversial tenure as CEO, which began in July 2017.
  Nearly half the company reportedly turned over under his
  
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• Here's who's getting rich from Lyft's enormous IPO (LYFT)

  19-03-2019 21:21 via feedproxy.google.com
  The S-1 paperwork for Lyft's anticipated multibillion IPO is now open to the public.
  It lists who the major shareholders are.
  These are the people that will cash in big time should the stock sale go well.The S-1 paperwork for Lyft's anticipated multibillion IPO is now open to the public, and it lists who the major shareholders are and how many shares they own. These are the executives and venture investors who will reap a huge financial windfall should the public love the stock and drive the sha
  
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• FedEx earnings miss as 'weaker global trade growth trends continue' (FDX)

  19-03-2019 21:11 via feedproxy.google.com
  FedEx shares fell 4.5% in after-hours trading Tuesday after the company reported third-quarter earnings that fell short of both analysts' and the company's expectations. 
  Shares have come under pressure in recent months as Amazon is being increasingly viewed as a viable threat to the logistics company. 
  Last quarter, the company cut its 2019 forecast, citing economic uncertainty around the world.
  Watch FedEx trade live.
  Delivery giant FedEx said Tuesday that its quarterly results fell
  
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• Google's new gaming platform launches later this year: here are the games we've seen so far (GOOG, GOOGL)

  19-03-2019 20:55 via feedproxy.google.com
  Google announced Stadia, their new video game platform, during their keynote address at GDC 2019 in San Francisco.
  Stadia will launch later this year; a full list of games hasn't been provided but a handful were shown off during Google's keynote address on Tuesday.
  Stadia makes use of streaming technology to make high quality video games playable on a variety of devices, including computers, smartphones, and the Chrome Cast.
  Games on Stadia will have special YouTube integration and unique multip
  
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• Google just unveiled its vision for 'the future of gaming' — here's everything it announced (GOOG, GOOGL)

  19-03-2019 19:18 via feedproxy.google.com
  Google gave the keynote address on Tuesday at the annual Game Developers Conference.
  As expected Google unveiled its big push into video games, including a streaming service and even a piece of hardware.
  Business Insider attended Google's keynote. Check out all the announcements below.Google gave the keynote address at the 2019 Game Developers Conference in San Francisco on Tuesday, where the tech giant unveiled Stadia, which it calls its "vision for the future of gaming."
  Business Insider atten
  
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• A leaked memo shows a shakeup is underway in Bank of America's sales and trading division, as a star sales exec is switching roles and another is leaving the firm

  19-03-2019 19:05 via feedproxy.google.com
  Bank of America Merrill Lynch is shaking up its fixed-income, currencies, and commodities division.
  The head of FICC sales and structuring in the Americas is moving on to a new role in trading and will be replaced internally, according to an internal memo seen by Business Insider.
  Another FICC exec is leaving the firm, according to the memo.There's been a shakeup in Bank of America Merrill Lynch's fixed-income, currencies, and commodities division, as a star sales exec is shifting into trading a
  
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• AMD has a 'significant' opportunity from Google's cloud gaming initiative (AMD, GOOG)

  19-03-2019 18:52 via feedproxy.google.com
  In February, AMD revealed that it has been working with Google on a video game streaming service.
  At the Game Developers Conference on Tuesday, Google announced that the two have created a new chip for the service, which will officially be called Stadia. 
  While AMD has been struggled to compete at the high-end graphics, it has some secret weapons that can win it in the cloud gaming space.
  Watch AMD trade live.
  AMD has a "significant" opportunity from Google's cloud gaming initiative, Morgan
  
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• How brands can put messaging into action

  19-03-2019 17:58
  The post How brands can put messaging into action appeared first on Marketing Week.
  
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• Eve’s CMO on walking the line between controversy and offence

  19-03-2019 17:31
  Understanding your brand tone of voice and being able to read the cultural mood is crucial if marketers want to tread the fine line between sparking controversy for the right reasons and just being offensive, according to Cheryl Calverley, CMO of sleep lifestyle brand Eve Sleep.
  Speaking yesterday (18 March) at Advertising Week Europe 2019, she pointed to the dramatically different approaches adopted by Nike with its ‘Dream Crazy’ campaign, featuring former NFL quarterback Colin Kae
  
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• JPMORGAN: Any of these 8 'wild cards' could shock markets out of their deepest slumber in 5 years

  19-03-2019 17:22 via feedproxy.google.com
  JPMorgan highlights a "rolling bear market" in cross-asset volatility, which it says represents a series of major mispricings in the market.
  The firm finds that cross-asset price swings are more underpriced than at any other point since 2014, prior to when the Federal Reserve started tightening monetary conditions.
  JPMorgan outlines eight "wild card" scenarios it says could shake global markets out of their historic slumber.If you've noticed subdued trading activity in everything from equities t
  
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• Here's what you should do if you feel drowsy while driving, according to a Chevy safety engineer who saw the danger of tired driving firsthand when serving in Iraq (GM)

  19-03-2019 16:14 via feedproxy.google.com
  Maureen Short is a West Pointer and former US Army captain who learned about drowsy driving firsthand when she was a company commander in Iraq.
  She now studies drowsy driving as a safety engineer at General Motors' Chevrolet brand.
  Her advice is to get adequate rest or pull over when you're sleepy — don't try to push through with coffee.Maureen Short joined Chevrolet three years ago as a safety engineer, but her career was already something of a professional highlight reel.
  The US Mil
  
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• Tesco ‘frustrated’ at media spend being ‘siphoned off’ to protect brand reputation

  19-03-2019 16:10
  Tesco is “frustrated” that it is having to spend an increasing amount of money on ensuring its advertising does not appear next to inappropriate content and believes publishers should foot more of the bill.
  Speaking during a game-show style panel at AdWeek Europe today (19 March), Tesco’s head of media and campaign planning Nick Ashley said media spend is increasingly being “siphoned off” and spent on ad verification technology and “bits of tech”.
  &ldqu
  
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• Real-estate brokerage HFF sells itself to Jones Lang LaSalle for $2 billion (JLL)

  19-03-2019 15:55 via feedproxy.google.com
  Real-estate brokerage HFF announced it is selling itself to Jones Lang LaSalle.
  JLL will acquire all the outstanding shares of HFF with a combination of cash and stock at an equity value of approximately $2 billion.
  HFF shareholders will receive $24.63 in cash and 0.1505 JLL shares for each HFF share. 
  Watch HFF trade live.
  The real-estate brokerage HFF announced it is selling itself to Jones Lang LaSalle, a provider of real estate and investment management services.
  Under th
  
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• AI finds that brands lack gender balance on social. It's time to do something about it

  19-03-2019 15:55 via warc.com
  A recent project by the agency We Are Social used an AI to scrape brand profiles on Instagram found evidence that brands are still making damaging assumptions about who their decision-making audiences are and how they're talking to them....
  
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• Nvidia is gaining ground ahead of its investor day (NVDA)

  19-03-2019 15:41 via feedproxy.google.com
  Nvidia is set to hold its annual investor event set at 11:30 AM ET on Tuesday.
  Nvidia's stock shed nearly half of its value from November to January after the chipmaker delivered disappointing third-quarter results and later cut its fourth-quarter revenue guidance.
  But shares recovered a bit as its fourth-quarter results topped Wall Street estimates and after it beat out Intel in the race for acquiring Mellanox Technologies.
  Watch Nvidia trade live.
  Nvidia jumped 3.44% to $17
  
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• Tesla is delaying a 3% price increase until Wednesday (TSLA)

  19-03-2019 15:34 via feedproxy.google.com
  Tesla is delaying a 3% price increase on its vehicles until Wednesday, the automaker said on Tuesday.
  The delay resulted from "unusually high volume," the company said.
  The price increase will now take place at midnight Wednesday.
  The price increase applies to all vehicles except the $35,000 version of the Model 3 sedan and the upcoming Model Y SUV.Tesla is delaying a 3% price increase on its vehicles until Wednesday, the electric-car maker said on Tuesday.
  The delay resulted from "unusually hig
  
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• These are the 15 European fintechs VCs think will blow up in 2019

  19-03-2019 14:38 via feedproxy.google.com
   We asked several major venture-capital investors to tell us which European fintechs will boom in 2019.
  The companies cover a wide variety of products and services across the financial industry as digital disruption re-shapes everything from banking to insurance. Business Insider spoke with some of the most prominent voices in venture capital to pick out the most exciting companies in European financial technology industry this year. 
  The experts also highlighted what to look out
  
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• Marketoonist on innovation myopia

  19-03-2019 14:31
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on innovation myopia appeared first on Marketing Week.
  
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• UK pitches itself as ‘next port of call’ for Asian brands looking to export

  19-03-2019 13:41
  As Brexit looms and uncertainty lingers, the UK is pitching itself to China as a “natural next port of call” for brands looking to grow beyond their domestic walls.
  According to James Murphy, founder and CEO of adam&eveDDB, a key opportunity for the UK is with brands leading in technology and innovation, such as Alibaba and Tencent. They have reached an “unprecedented” situation where they have become so big they’ve almost “hit a domestic ceiling”.
  
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• Google’s EMEA boss on brand safety, policing ‘bad actors’ and regulation

  19-03-2019 08:41
  As YouTube enters another brand safety crisis, parent company Google acknowledges it needs to work “faster” and there is “a lot to do”. However, it maintains YouTube is a “positive resource” and says high-profile headlines that give cause for public concern “sometimes miss proportionality”.
  Speaking to Marketing Week at AdWeek Europe on Monday (18 March), Google’s EMEA president Matt Brittin said in many brand safety cases on its platforms,
  
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• Volvo looks to ‘challenge established thinking’ by hiring from outside the auto industry

  19-03-2019 08:40
  Volvo’s marketing strategy director, Mike Johnstone, has spent 18 years in the automobile industry, working across motorcycles and cars, but despite having a well-rounded and fulfilling career he warns there can be drawbacks to staying in the same sector.
  His main criticism is that marketers can become beholden to the status quo, but he says being guided by insight ensures you always remain close to the consumer.
  “When you work in big shiny cars it’s very easy to get product f
  
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• NPR tackles sonic branding

  19-03-2019 01:00 via warc.com
  National Public Radio (NPR), the media organisation, is seeking to use sonic branding elements to make sure its content is recognisable whatever platform it appears on.Meg Goldthwaite, NPR’s chief marketing officer, discussed this subject...
  
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• News UK launches influencer marketing agency

  19-03-2019 01:00 via warc.com
  News UK, the news publisher, is aiming to bring some structure to the world of social media influencers with its new, full-service agency, The Fifth.The intention is to work with influencers in a more nuanced way, by defining them not just by...
  
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• Navigating Asia's programmatic advance

  19-03-2019 01:00 via warc.com
  Despite complaints over a lack of transparency, programmatic is growing fast in Asia and marketing professionals need to be ready to explore its new frontiers, an industry figure says.A recent report by BCG, coveringthe five markets of...
  
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• Making digital transformation work

  19-03-2019 01:00 via warc.com
  Most digital transformation initiatives are neither quick nor successful, and a key factor to making one work is involving senior management at an early stage, a WARC Best Practice paper advises.Global management consultancy The Observatory spent...
  
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• Google plans to do more with less customer data

  19-03-2019 01:00 via warc.com
  As part of its efforts to address consumer privacy concerns, Google plans on doing more with less customer data, according to Prabhakar Raghavan, SVP, Ads & Commerce.Raghavan was speaking at Advertising Week Europe in his first public...
  
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• Google Pay aims to open up India's smaller retailers

  19-03-2019 01:00 via warc.com
  The legions of India’s kirana stores – small, neighbourhood shops – are Google Pay’s latest strategy for growth.The small stores are estimated to make up around 90% of the country’s FMCG grocery sales, and...
  
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• Apple's $1 billion gamble on content creation

  19-03-2019 01:00 via warc.com
  “It’s show time”, declares Apple’s invite to a select group of content creators and Hollywood stars for an exclusive gathering next week in the tech giant’s home town of Cupertino, California.The event will be avidly...
  
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• 4A's calls on agencies to drive change

  19-03-2019 01:00 via warc.com
  Agencies need to drive change in interconnected areas from media and data to technology and privacy, according to Marla Kaplowitz, president/CEO of the 4A’s (American Association of Advertising Agencies).“We need to start driving...
  
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