Sales & Marketing news

• Recommended Reading: Debunking the ‘bullshit’ and navigating the post-trust era

  14-02-2019 15:22
  From the Ground Up
  By Howard Schultz
  In this partly candid memoir, former Starbucks CEO and chairman Howard Schultz searches for answers through interwoven narratives. Firstly, he tells the story of his conflicted boyhood and wanting to be the first in his family to graduate from colleague. The parallel story then explores his efforts to challenge old notions about the role of business in society.
  Schultz attempted to tackle a number of societal issues from race and supporting refugees, to heal
  
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• Toyota gears up to bring marketing automation in-house in efficiency drive

  14-02-2019 14:47
  Toyota is in the “very early stages” of creating the infrastructure to bring its marketing automation in-house in a move it hopes will help it both be more precise with its messaging and measure the performance of digital channels.
  To ready the business for this shift, the Japanese car manufacturer has created a new division within its marketing team in Europe that is in charge of creating specific content by channel and “very personalised messages”, while the bigge
  
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• Brands: stop saying you've got a purpose. Put your money where your mouth is

  14-02-2019 13:34 via warc.com
  Purpose is still a keenly sought-after trend in advertising, but the best companies - Patagonia, Co-op - don't just talk about a purpose, they put real thought into how it informs their business, and put real money into making that purpose a...
  
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• Mark Ritson: Think TV is dying? You’re forgetting about the ‘Knopfler Effect’

  14-02-2019 11:58
  Photo: Victor SchiferliAlas, I am old. I can remember glimpsing the initial efforts of MTV on American TV screens and then, a little later, on the sets back in the UK. And I can recall the videos that dominated those early years of the nascent music channel too. There was a lot of Billy Ocean, way too much Def Leppard, and a whole series of dodgy Whitesnake videos (ask your dad).
  But more than anything I remember MTV as essentially a promotional channel for Dire Straits. You couldn’t make
  
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• Helen Edwards: Use technology to show more humanity, not less

  14-02-2019 08:05
  Helen checks into a hotel, versions one and two. In version one, I reach the desk with a sigh, let my bag slip to the floor and stand there passively while the check-in clerk goes through the routine, looking even more world-weary than I feel. It’s slick enough – all the details are accurately logged in on the system – but feels so joyless it seems to take an eternity.
  Once I get to my room, though, there is a personal salutation – on the TV screen. ‘Welcome Helen
  
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• Marketing Week’s Masters Awards are back for 2019 and open for entries

  14-02-2019 08:00
  Marketing Week’s Masters Awards are back for 2019 and open for entries from today (14 February).
  With more than 30 categories, the awards are the biggest celebration of marketing effectiveness, innovation and creativity in the UK. From the challenge of digital transformation, to effective use of new and old media channels in all major industry sectors; and from boardroom demands to extract more from less, to the challenge of building a winning marketing team, the Marketing Week Masters co
  
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• How Tinder championed diversity with #RepresentLove

  14-02-2019 07:40 via warc.com
  Dating app Tinder has tapped into the diversity of its user base to successfully drive differentiation and app downloads – winning a SABRE Award in the process.Tinder’s
  
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• Where influencer marketing is going in Asia

  14-02-2019 01:00 via warc.com
  Asia’s influencers frequently offer a bracing contrast to the conformity of mainstream media, but the dash by brands to take advantage of this has resulted in the beginnings of a backlash, according to one agency observer.“2018 was the...
  
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• One-in-four Malaysians are TV-streaming pirates

  14-02-2019 01:00 via warc.com
  A quarter of Malaysian consumers (25%) are using modified TV set-top boxes to watch pirated content, research by the Asia Video Industry Association (AVIA) has found.Not only is use of the set-top boxes – known as illicit streaming devices...
  
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• From banner ads to brand creation: the digital retail revolution

  14-02-2019 01:00 via warc.com
  The digital ecosystem has transformed from a world of banners and video ads to an arena for building direct-to-consumer brands and creating more tangible value, according to Randall Rothenberg, chief executive of the Interactive Advertising Bureau...
  
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• Fashion retailers need to play catch-up on sizing

  14-02-2019 01:00 via warc.com
  Inclusive sizing for women is gaining traction in the world of fashion, and retailers who fail to respond to the trend risk going the way of the ark, industry observers say.That means plus-sizes are on the way out, replaced by size-inclusive...
  
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• Brewers ride LNA wave

  14-02-2019 01:00 via warc.com
  Heineken is the latest brewer to feel the benefits of investment in low and no-alcohol (LNA) beers, which have helped the Dutch giant register its best volume sales performance in a decade.The Heineken brand overall grewvolumes 7.7% in 2018,...
  
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• Advertisers go in-house in search for media talent

  14-02-2019 01:00 via warc.com
  Advertisers’ hunt for media talent has switched away from agencies and is now focused far more in-house, a new study has found.ID Comms’ 2018 Global Media Talent Report found boosting in-house talent was the number one priority for...
  
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