Sales & Marketing news

• Five reasons why remuneration is still an issue

  12-02-2019 17:47 via warc.com
  Advertising agencies have been around for decades but advertisers still can't agree on the best way to pay for theirs services. Stuart Pocock, co-founder of The Observatory International, outlines the best way to make it work.
  
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• How Liverpool FC looks to ‘compete at the highest level’ both on and off the pitch

  12-02-2019 16:18
  Mohamed Salah celebrates after scoring from the penalty spot. Photo by John Powell/Liverpool FC via Getty ImagesLiverpool is in the running to break a near three-decade drought and secure its 19th league title, its first since the introduction of the Premier League.
  And while success on the pitch no doubt bolsters Liverpool’s marketing activity and provides it with a positive narrative, everything it does must extend beyond match days if it is to tap into its growing global fan base.
  
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• Pernod Ricard on ‘right trajectory’ following marketing shake-up

  12-02-2019 16:17
  Pernod Ricard has unveiled its first set of results since putting its former finance chief in charge of brand strategy and beginning its transformation plan, which CEO Alexandre Ricard says is starting to pay off.
  Speaking at its first half results this morning (12 February), Ricard told Marketing Week the results are evidence that the changes the business has made to its management team – including the appointment of Christian Porta to the newly-created role of global mana
  
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• Pernod Ricard on ‘right trajectory’ following marketing and strategy shake-up

  12-02-2019 16:17
  Pernod Ricard has unveiled its first set of results since putting its former finance chief in charge of brand strategy and beginning its transformation plan, which CEO Alexandre Ricard says is starting to pay off.
  Speaking at its first half results this morning (12 February), Ricard told Marketing Week the results are evidence that the changes the business has made to its management team – including the appointment of Christian Porta to the newly-created role of global mana
  
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• How brands can thrive despite the squeeze on consumers’ attention

  12-02-2019 13:01
  The post How brands can thrive despite the squeeze on consumers’ attention appeared first on Marketing Week.
  
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• Online ad market faces investigation over competition concerns

  12-02-2019 12:56
  A government report has urged the competition watchdog to investigate the online ad market over concerns about the dominance of Facebook and Google both in terms of ad revenues and their increasing control of publishers’ online distribution.
  The Cairncross Review, which looked into the future sustainability of the UK news industry, found that online publishers face a growing threat from Google and Facebook. And it has urged the Competition and Markets Authority (CMA) to investigate the on
  
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• WGSN: 10 Direct-to-consumer brands to watch in 2019

  12-02-2019 11:52 via warc.com
  Direct-to-consumer brands continue to boom. Here, WGSN’s Laura Saunter selects 10 brands that we think will define the space in 2019 and beyond.
  
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• Marketoonist on brand social purpose

  12-02-2019 10:41
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on brand social purpose appeared first on Marketing Week.
  
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• Ben Davis: AR fails on its only selling point – escaping reality

  12-02-2019 08:30
  My grumpiness was mostly kept in check over Christmas and new year, but I let myself unwind slightly by shouting at the radio when one presenter was discussing the future of television. Could it be interactive, they pondered, like Black Mirror’s Bandersnatch episode?
  I like Black Mirror but all I could think was that if I wanted to ‘choose my own adventure’, I wouldn’t be watching the television. I fully expect TV to take care of the narrative, so I can concentrate on ea
  
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• Plastic debate: Price and convenience still outweigh consumers’ willingness to go ‘naked’

  12-02-2019 08:00
  Coco Di Mama replaced plastic straws with a pasta alternative called the #PastrawBrands big and small are working to reduce the amount of plastic they use instead offering ‘naked’ alternatives, such as loose fruit or unwrapped greetings cards, but new research suggests they’ve got a long way to go to convince consumers to make the switch.
  Consumers have been quick to jump on the anti-plastic bandwagon, in part thanks to shows like the BBC’s Blue Planet II. However, if mak
  
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• UK retailers struggle with closures and job losses

  12-02-2019 01:00 via warc.com
  Two new reports have revealed just how bleak the prospects are for high street retailers in the UK as they catalogue a record number of store closures and job losses.According to figures compiled for The Sunday Telegraph by the Local Data Company,...
  
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• Travel-beauty sector looks to APAC for growth

  12-02-2019 01:00 via warc.com
  Asia-Pacific is increasingly the focus for the travel-beauty retail sector as the region experiences some spectacular sales growth.Shiseido Travel Retail president and CEO Philippe Lesné revealed the region would
  
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• The most important disruptor consumer brands in the US

  12-02-2019 01:00 via warc.com
  A major study from the Interactive Advertising Bureau (IAB) has revealed the 250 direct-to-consumer brands – or DTCs – it says are the most disruptive in the retail marketplace.The study,
  
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• How FabFitFun taps influencer power

  12-02-2019 01:00 via warc.com
  FabFitFun, a direct-to-consumer service that delivers seasonal boxes to customers, has successfully leveraged the power of large numbers of influencers in order to connect with its target audience.Since launching in 2010, the firm has worked with...
  
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• Australians losing faith in local news, research shows

  12-02-2019 01:00 via warc.com
  An overwhelming majority of Australians believe some local news is losing credibility as government and media owners increasingly set the news agenda, BBC research shows.A survey found 74% of 1,000 people questioned believe local news is becoming...
  
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• Anti-piracy initiative aims to protect European brands

  12-02-2019 01:00 via warc.com
  Project Brand Integrity, a programme to protect European brands from association with illegal or stolen content, launched today. The warning system will alert advertisers or their agencies to ads running on pirate sites in Europe.Run by the
  
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