Sales & Marketing news

• ‘Emocracy’ and the new politics of branding

  11-02-2019 18:00 via warc.com
  With Brexit day looming ominously, David Penn of Conquest muses on how the emotional marketing of brands has leached into politics.
  
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• Latin America’s year of big questions

  11-02-2019 17:10 via warc.com
  Two of Latin America’s largest economies have taken very different political paths for 2019. DDB Latina’s Juan Isaza explores what these divisions could mean for brands across the continent.
  
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• Meet the halal beauty brand looking to appeal to consumers regardless of their religious beliefs

  11-02-2019 14:53
  Whether in fashion or beauty, all mainstream brands are underestimating the financial power of the Muslim community according to Jolie Nubani, co-founder of halal beauty brand Shade M.
  “When we talk to people about targeting Muslims, people say, ‘oh, that’s great niche targeting’, but in reality it is the fastest growing religion and is one of the largest populations globally from a religious perspective,” she explains. “They have a lot of money to spend, so
  
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• GDP, Amazon, commercial radio: 5 killer stats to start your week

  11-02-2019 14:31
  UK GDP growth slows as Brexit uncertainty bites
  UK GDP growth slowed to 0.2% in the fourth quarter of 2018 as Brexit uncertainty, weakness in the Eurozone and the trade war between the US and China impacted the economy. That was down from relatively strong growth of 0.6% in the third quarter.
  Services provided the bulk of the growth in the final quarter, increasing by 0.4% between October and December. Manufacturing output shrank by 0.9%, while construction was down 0.3%.
  The figures also show
  
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• Calm marketing: Could advertising benefit from being a little quieter?

  11-02-2019 14:05 via warc.com
  A school of UX design thought posits that technology can become more useful to people if it becomes calm, that it should inform and create calm, that it should take up the smallest possible amount of attention. Gareth Kay explores how these...
  
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• World Media Group: Content-driven marketing comes of age

  11-02-2019 12:00 via warc.com
  The rise of content-driven marketing is continuing unabated, as more and more advertisers increase its importance in their budgets, observes The Economist and World Media Group’s Alex Delamain. The power of contextual and value-driven...
  
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• Sports Direct, Airbnb, Just Eat: Everything that matters this morning

  11-02-2019 08:42
  Mike Ashley pulls out of Patisserie Valerie bid
  Mike Ashley’s Sports Direct has pulled out of its bid for Patisserie Valerie just two days after entering the ring to buy the cafe chain.
  Ashley is said to have walked away from negotiations on Sunday after making a late bid for the business reportedly worth more than £15m, the Guardian reports.
  Sports Direct described itself as being “at a serious disadvantage as a bidder”, after claiming it has been shut out of the b
  
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• Ikea, Imperial Tobacco, P&G: Everything that matters this morning

  11-02-2019 08:42
  Ikea eyes launch of sales platform for multiple homeware brands
  Ikea is exploring the possibility of launching a website that sells its own furniture alongside rivals’ products as it looks to gain a stronger foothold in ecommerce.
  Torbjorn Loof, chief executive of Inter Ikea told the Financial Times he believes there is an opportunity to launch something that sits between its own site and third-party sites such as Amazon.
  He says: “What are the opportunities between the dominating,
  
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• Heineken, Nestlé, Monzo: Everything that matters this morning

  11-02-2019 08:42
  Alcohol-free beer bolsters Heineken’s sales growth
  Heineken has reported its strongest sales growth in more than a decade thanks to the launch of its non-alcoholic beer range.
  The beer giant says sales of its leading brand climbed 7.7% last year, helped along by the growing success of Heineken 0.0 (alcohol free) which was rolled out to 38 markets last year. The company’s shares also jumped almost 5% as the profits exceeded expectations.
  Additionally, operating profits grew 6.4% to &
  
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• Burger King, Debenhams, piracy: Everything that matters this morning

  11-02-2019 08:42
  Anti-piracy initiative launches to protect brands’ advertising
  The Trustworthy Accountability Group (TAG) is launching an inititiave in Europe that aims to protect brands from association with pirate content.
  The initiative, Project Brand Integrity, alert advertisers or their agencies when ads run on pirate sites in Europe. Launched through a partnership with White Bullet, it will monitor and document when ads appear on infringing sites and inform the advertiser.
  TAG launched a similar pr
  
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• Amazon, Coca-Cola, RBS: Everything that matters this morning

  11-02-2019 08:42
  Amazon launches rewards program for companies
  Amazon has launched a new loyalty program that gets companies to reward users with Amazon gifts.
  Amazon Moments launched in 100 countries on Thursday (14 February) and works by allowing companies to reward certain actions or “moments” from consumers, such as a renewing a subscription, with digital and physical Amazon gifts.
  Once the brand has picked a “moment” it can set campaign dates, identify the target customer, add a pro
  
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• Try This: Set customers free

  11-02-2019 08:32
  Bean counters love long-term contracts. A customer signs and the revenue is secure for three months, six months, twelve months. If the customer forgets to cancel, more cash rolls in. It’s tempting to make leaving hard for them.
  Everyone hates to feel trapped. Someone tempts (or tricks) us into saying ‘yes’ and the next day, the hangover sets in. If you want dissatisfied customers, lock them in.
  Setting people free is better all round:‘No ties’ makes your market big
  
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• Why fashion brands must try harder to capture the ‘Muslim pound’

  11-02-2019 08:00
  Fashion from modest fashion site Modanisa.Over the past couple of years mainstream brands have woken up to the power of the modest fashion market. This diverse, global and super savvy customer base are increasingly characterised by a desire for conservative clothing with genuine fashion credentials.
  A big part of this demand is being driven by the Muslim fashion consumer, a growing group of trend focused women looking for brands who understand the nuances of their cultural and fashion needs. On
  
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• Hack your commute: Manage your ‘personal brand’

  11-02-2019 07:30
  It’s a phrase that many people hate but even if you just think of it as your public professional profile, your combined presence across social networks amounts to a ‘personal brand’ – and brands require management. If your brand objectives include increasing awareness and engagement, then maximising your audience is a necessity.
  This is where platforms such as Buffer and Hootsuite come into their own. They allow you to manage multiple social media accounts – on Fac
  
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• UK consumers want more personalised TV

  11-02-2019 01:00 via warc.com
  UK consumers currently spend an average of £47 each month on TV, film, and video subscription services, but they are dissatisfied with their content options and would prefer more personalised bundles through fewer providers, a new survey has...
  
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• Tata Motors reels from Jaguar Land Rover woes

  11-02-2019 01:00 via warc.com
  Shares in Indian automaker Tata Motors plunged as much as 30% in Mumbai last week after it reported the biggest quarterly loss in Indian corporate history, caused almost entirely by troubles at its Jaguar Land Rover (JLR) subsidiary.Tata Motors...
  
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• Scam to circumvent ads.txt is thwarted

  11-02-2019 01:00 via warc.com
  IAB Tech Lab rolled out the ads.txt project nearly two years ago to prevent counterfeit inventory in digital advertising, but fraudsters have found a way to circumvent its protections.Ads.txt is now used by an estimated 41% of the top 1,000...
  
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• P&G's Pritchard prepares for 'world with no ads'

  11-02-2019 01:00 via warc.com
  Marketers should “start thinking about a world with no ads”, according to Marc Pritchard, chief brand officer at Procter & Gamble, the FMCG giant.“I would say the days of advertising as we know it today are numbered, and we...
  
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• Huawei rides wave of patriotic support in China

  11-02-2019 01:00 via warc.com
  Chinese telco Huawei has come under intense pressure in recent months from the US and some of its allies over concerns that the company presents a security risk, yet it appears Chinese consumers have responded by rallying to Huawei’s defence. ...
  
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