Sales & Marketing news

• One of Apple's best-known analysts says an all-time low iPhone upgrade rate is going to cause more pain than investors realize (AAPL)

  08-02-2019 22:20 via feedproxy.google.com
  The rate at which iPhone users upgrade their devices is heading toward an all-time low, the Bernstein analyst Toni Sacconaghi said in a new report.
  Only about 16% of iPhones in use now are likely to be upgraded this fiscal year, he said.
  He added that iPhone owners who bought them new are likely to hold on to them for at least four years.
  The decline in the upgrade rate will slow the growth of Apple's much-touted services business, he said.Apple customers are holding onto their old iPhones longe
  
  Read more

• Facebook quietly reshuffles its top sales execs (FB)

  08-02-2019 20:09 via feedproxy.google.com
  Facebook is shaking up its sales execs.
  Dan Levy, the former head of small business, has become the vice president of product on ads.
  Carolyn Everson, a Facebook sales exec, has taken on more responsibility and is now overseeing the high-value managed small and medium business accounts.
  Small businesses are a crucial part of Facebook's business and were highlighted by CEO Mark Zuckerberg as a key focus for 2019.Facebook has reshuffled some of its top sales executives.
  The Silicon Valley tech gia
  
  Read more

• Speculation about an IPO of GM's Cruise self-driving division is premature (GM)

  08-02-2019 18:39 via feedproxy.google.com
  GM revealed a substantial, equity-centric compensation package for Dan Ammann, former president and now CEO of Cruise, GM's self-driving division.
  Cruise's valuation has increased from roughly $1 billion in 2016 to $14.6 billion in 2019, following investments from SoftBank and Honda.
  Ammann's package set off a round of premature speculation about a Cruise IPO.
  It wasn't really news, but it was some hard numbers.
  This week, General Motors filed its annual 10-K report with the Securities and Excha
  
  Read more

• Bitcoin spikes sharply and suddenly

  08-02-2019 18:24 via feedproxy.google.com
  Bitcoin spiked suddenly around midday on Friday.
  The cryptocurrency was trading up 9%, and at its best level in a month. 
  Earlier Friday, Securities and Exchange Commissioner Robert Jackson said he expects a crypto exchange-traded fund at some point.  
  Watch bitcoin trade live.
  Bitcoin rocketed higher just ahead of the noon hour Friday, trading up about 9% to a one-month high near $3,682 a coin . The sudden surge developed without any real catalyst.
  Bitcoin, the largest cryptocurr
  
  Read more

• Advertisement

• One of the largest US marijuana companies scooped up a fashion-forward brand known as the 'Hermes of Marijuana' in the latest pot M&A deal

  08-02-2019 18:08 via feedproxy.google.com
  Green Thumb Industries, a publicly traded chain of marijuana retailers, scooped up Beboe, a California brand known as the 'Hermes of Marijuana.'
  It's a bid to capture market share in one of the fastest-growing categories of marijuana consumers: women. Green Thumb Industries, one of the largest publicly traded US marijuana companies, has entered into an agreement to acquire Beboe, a luxury marijuana brand geared towards upscale consumers.
  The all-stock deal is expected to close in the first
  
  Read more

• Janet Yellen is concerned about Trump's public criticism of the Fed. She's not the only one.

  08-02-2019 17:49 via feedproxy.google.com
  President Donald Trump has repeatedly lashed out at the Federal Reserve about rising interest rates too quickly.
  His comments break with a precedent of presidents not commenting on monetary policy.
  As the Federal Open Market Committee shifts its rate path, there has been renewed focus on Trump's criticism.
  "Going loco." "Too aggressive." "The only problem our economy has." "My biggest threat."
  Since taking office, President Donald Trump has called the Federal Reserve many things. "Independent" h
  
  Read more

• Gossamer Bio spikes 19% in its trading debut

  08-02-2019 17:31 via feedproxy.google.com
  Gossamer Bio opened for trading at $19 a share, an 18.8% premium to its $16 pricing.
  The clinical-stage biopharmaceutical raised about $276 million through the sale of 17.25 million share.
  Gossamer trades under the ticker "GOSS." 
  Gossamer Bio spiked in its trading debut on Friday. 
  The clinical-stage biopharmaceutical company that focuses on "discovering, acquiring, developing and commercializing therapeutics in the disease areas of immunology, inflammation and oncology" opened for tr
  
  Read more

• IPA Awards: Looking for constants in a sea of change

  08-02-2019 17:00 via warc.com
  The 2018 IPA Effectiveness Awards illuminate much of what is changing in advertising, how questions of effectiveness are shifting. But there are elements that have not shifted with technology or trends, observes Mike Teasdale. Make the brand...
  
  Read more

• Advertisement

• A Bird investor explains why he thinks today's e-scooter rentals are like the original Ford Model T

  08-02-2019 16:29 via feedproxy.google.com
  The investment firm CRV invested in a later round of Bird than it usually does with startups. 
  But partner Saar Gur, who oversaw the investment, says it was worth paying a little more to avoid missing the boat.
  Gur says today's scooters will be akin to the Ford Model T when we look back in the future. When CRV, a Massachusetts-based venture capital firm, invested in the scooter startup Bird, it was wildly different than many of its other investments.
  For one, Bird wasn't like anything
  
  Read more

• BANK OF AMERICA: A trusted trading strategy that failed in 2018 is making a comeback — and it's the key to success in the stock market this year

  08-02-2019 16:00 via feedproxy.google.com
  A trading strategy that served investors well for the majority of the bull market suddenly didn't work when volatility gripped the stock market in 2018.
  According to Bank of America Merrill Lynch, investors have the green light to implement it again — and the firm says it's the "correct" strategy for early 2019. The rollercoaster ride in the stock market last year put a trusted investing strategy to the test. 
  Known as "buy the dip," it's the practice of loading up on stocks when
  
  Read more

• How Hull attracted six million visitors by thinking like a brand

  08-02-2019 15:47
  When Hull was named the UK City of Culture in 2017 many people turned their noses up. Having also been voted one of the worst places to live in the UK and with a bit of a down-trodden image, it was not a place particularly synonymous with culture.
  But the city used it as an opportunity to change perceptions. It created a new identity and started a different narrative, a shift in strategy that resulted in it attracting six million visitors during 2017 – 26% more than its target – and
  
  Read more

• Arconic is splitting in 2 (ARCN)

  08-02-2019 14:30 via feedproxy.google.com
  Arconic, the aluminum-products maker, is splitting in two and spinning off one of the businesses.
  Arconic will be divided into Engineered Products & Forgings and Global Rolled Products.
  The annoncement came alongside the company's fourth-quarter and full-year results.
  Watch Arconic trade live.
  The aluminum-products maker Arconic said Friday morning that it will split into two businesses and spin-off one of them. 
  Arconic, which was seperated from the new Alcoa on November 1, 2016, said
  
  Read more

• Mega-deals like the latest bank merger might look good for business — but they're also flashing a major recessionary warning sign

  08-02-2019 14:23 via feedproxy.google.com
  Two big regional banks and two large drug companies have already announced plans to combine in 2019, but experts say that might mean trouble ahead.
  Mergers and acquisitions have historically become more common when companies need to boost their growth as the broader economy slows down and nears a recession.
  It can also be a sign that companies have worries about the stock market and doubt they will be able to get a better sale price in the future.
  There were 723 deals worth at least $1 billion i
  
  Read more

• Coca-Cola, Ikea, HMV: 5 things that mattered this week and why

  08-02-2019 14:20
  Coca-Cola celebrates ‘everyday people’ with Premier League campaign
  What does Coca-Cola and a piece of battered fish have in common?
  Answer: Jermaine Jenas – It will make sense when you watch the campaign.
  This week the drinks giant officially marked the beginning of a three-year sponsorship deal with the Premier League by unveiling a new campaign designed to champion the “everyday people” who make the game what it is.
  ‘Where Everyone Plays’ tells the s
  
  Read more

• The lack of socio-economic diversity in marketing is a ‘fundamental danger’

  08-02-2019 08:39
  Some of the Founding 50 discussing plans during the inaugural School of Marketing event last month.Marketing may be going through turbulent times, but the industry should consider that a gift according to Magnus Djaba, global president and UK CEO of Saatchi & Saatchi.
  Speaking at the School of Marketing’s inaugural event for its Founding 50 ambassadors last month, Djaba stressed that the turbulence coursing through the current market is not the biggest danger to marketing in 2019. Actu
  
  Read more

• Thomas Barta: If you want a high-performing team teach them how to fight

  08-02-2019 08:00
  You might be wrong. Or at least not completely right. But who’ll tell you? Marketing is a demanding job. Customer needs are rapidly changing. So is technology. So is the economy.
  Never before has brilliant team work been more important – be it in departments, projects or with clients. “No one on the planet knows how to build a computer mouse,” said author Matt Ridley in a TED talk in 2010. There’s just too much to know, too much to learn. Even as a superstar, you&r
  
  Read more

• Reliance sets out its e-commerce objectives

  08-02-2019 01:00 via warc.com
  Reliance Industries, the Indian conglomerate, plans to diversity into e-commerce and will soon launch a “new commerce” platform across the country in a move that it claims will benefit 30 million small shopkeepers.The new platform is a...
  
  Read more

• New research examines how children react to food ads

  08-02-2019 01:00 via warc.com
  Marketers seeking to encourage healthy eating habits among children may benefit from using photographs rather than cartoons or drawn images, according to a study in the Journal of Advertising Research (JAR).Entitled
  
  Read more

• Marketers shift their adspend to Amazon

  08-02-2019 01:00 via warc.com
  It was reported last week that Amazon’s revenue from ad sales nearly doubled year-on-year to $3.4bn in Q4 2018 and it comes as a new survey of digital marketers confirms that this part of its business is expected to continue to grow strongly. ...
  
  Read more

• Infrastructure gains can boost Indian tourism

  08-02-2019 01:00 via warc.com
  India’s tourism industry is growing fast as the middle class takes advantage of its spending power, but a senior travel executive has warned that the country’s infrastructure needs to improve if the sector is to fully exploit the...
  
  Read more

• Germany imposes limits on Facebook data collection

  08-02-2019 01:00 via warc.com
  Germany’s antitrust watchdog has imposed what it calls “far-reaching restrictions” on Facebook’s current data-collection practices and has told the social media giant that it must seek voluntary consent from users. ...
  
  Read more

• Everyday influencers can build brand equity

  08-02-2019 01:00 via warc.com
  A fascination with paid influencers has meant that marketers often overlook theopportunity to cultivate strategies that would put the power of “everyday influencers” to work on their behalf, according to three influential US industry...
  
  Read more

Follow @sales_mrktinguk on Twitter!