Sales & Marketing news

• Self-driving cars could be great for the tire industry

  06-02-2019 23:46 via feedproxy.google.com
  The arrival of self-driving cars could profoundly affect the business models of automakers, who have traditionally sold vehicles to individual owners.
  Autonomous services could expand the number of fleet-owned-and-operated vehicles.
  Those fleets could need new tires much more often, according to an executive at Tire Rack, an e-commerce tire seller.
  Self-driving cars could change everything.
  More than a century of humans behind the wheel could come to end, posing significant challenges for tradit
  
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• Harley-Davidson is betting big on an electric future, but the company could be making a big mistake (HOG)

  06-02-2019 22:47 via feedproxy.google.com
  Wall Street thinks Harley-Davidson is in trouble and needs to take radical steps to fix its business.
  But the last time Harley-Davidson faced a crisis, during the Great Recession, it went back to basics and prospered.
  Harley's biggest challenge is a tariff-supportive administration in Washington.
  There's a strong sense that Harley-Davidson, the 116-year-old American icon, is in trouble. The Milwaukee-based motorcycle manufacturer's stock is down 45% over the past five years, CEO Matt Levatich is
  
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• The HMV business has a buyer but should the brand be saved?

  06-02-2019 15:53
  HMV has been pulled back from the abyss of administration once again thanks to the owner of Canadian music chain Sunrise Records and vinyl enthusiast, Doug Putman.
  HMV will continue to have a strong high street presence, with 100 of its 127 set to remain open, although that doesn’t include its 100-year-old flagship on Oxford Street. The decision to close loss-making stores, while difficult for the staff set to lose their jobs, means HMV should start life under its new owners on more even
  
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• How PSA grew sales by launching the first rewards scheme for local garages

  06-02-2019 15:26
  Selling parts to local garages so they can repair cars is hardly the most glamorous aspect of the auto industry. Yet with an average car comprised of more than 30,000 components, the UK aftermarket, as it is called, is estimated to be worth £21.6bn a year by trade body the Society of Motor Manufacturers and Traders (SMMT).
  It is also a hugely competitive market. It was disrupted in the late 1990s by the arrival of national ‘motor factor’ chains and local companies offering che
  
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• Charlotte Rogers: Ikea’s foray into the rental economy shows a brand firmly on the front foot

  06-02-2019 13:45
  The Ikea Classic Re-Imagined collection.For a company that has been operating for more than seven decades, Ikea certainly has a clever knack of staying ahead of the game.
  The 76-year-old Swedish furniture giant is poised to make its first foray into the rental economy with a pilot project leasing office furniture to businesses in Switzerland. Based on the success of the pilot, the subscription model could be extended other Ikea products from kitchens to sofas.
  Customers, whose concept of ownersh
  
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• How retail startup Thread is using AI to solve the ‘choice paradox’

  06-02-2019 08:41
  Would you let a machine choose what you wear? If so then meet Thimble: an algorithm built by a startup on a mission to make dressing well easier and more accessible for men. Think of it like a personal stylist but without having to leave the sofa or endure any awkward chit chat.
  The startup behind the algorithm is seven-year-old Thread. Its service works like this: sign up (for free), look through a selection of different style photos and choose which you like, then give details regarding
  
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• What brands are doing to be more inclusive for people with disabilities

  06-02-2019 08:00
  It is thought that the collective spending power of disabled people – known as the Purple Pound – is worth £249bn to the UK economy. And yet many brands and retailers still don’t seem to know how to accommodate the needs of disabled consumers.
  Whether down to poorly designed stores, lack of staff training or simply not offering products and clothes that are disabled-friendly or, in many cases, clothes that are so far from mainstream fashion trends, retailers are excludin
  
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• Toyota gears up for new car-subscription service, with a difference

  06-02-2019 01:00 via warc.com
  Japanese car giant Toyota has announced a new car-leasing programme that allows motorists to select from a range of models as the mood takes them, reflecting the trend away from car ownership towards car usage.Toyota’s wholly owned company...
  
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• Marketers need to pay more attention to offline CX

  06-02-2019 01:00 via warc.com
  For businesses undergoing digital transformation, achieving a consistent customer experience across all channels is a major challenge – one that is hampered by a tendency to focus efforts online at the expense of offline, a WARC report...
  
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• Li Ning has big plans for India

  06-02-2019 01:00 via warc.com
  Li Ning, the Chinese sportswear and equipment brand, is setting records in India for non-cricket sports sponsorship, with top badminton players Kidambi Srikanth and PV Sindhu having picked up major endorsement deals recently.Srikanth’s deal...
  
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• Growing appetite for mobile as demand for in-app ads rises

  06-02-2019 01:00 via warc.com
  Media buyers are increasingly spending on mobile in-app environments, a new study from PubMatic and Forrester finds.And, while buyers across the US, Europe and APAC tend to opt for programmatic buys over direct buys for in-app inventory, they cite...
  
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• Getting to grips with fake influencers

  06-02-2019 01:00 via warc.com
  As influencer marketing has grown – it is forecast to be worth somewhere between $5bn and $10bn by 2020 – so too has the potential for fraud, and marketers need to proceed with caution, warns an LA-based industry expert.Instagram is...
  
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• Deep background checks: communications' new task

  06-02-2019 01:00 via warc.com
  One of Hollywood’s most prominent media relations agencies, Principal Communications, has announced a new company that will specialise in scrutinising the backgrounds of figures in the entertainment world to protect the reputations of...
  
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