Sales & Marketing news

• The story of Zopa: The fintech firm taking on the big banks

  05-02-2019 15:23
  Zopa is not a brand that many people have heard of. Its awareness among the British public sits at just 15%, according to YouGov BrandIndex – the big banks it wants to compete with score in the 90s.
  And while it has leant £4bn to almost half a million people since it was founded in 2005, that is small fry compared to the financial sector’s major players.
  When it launched, the company had the ambition to be the ‘eBay for money’ and so it created the first peer-to-pe
  
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• Super Bowl: If creativity is a muscle, shouldn't we be working it more than once a year?

  05-02-2019 14:30 via warc.com
  Super Bowl is US advertising’s biggest event, but it shouldn’t become the only event. BBH LA’s Agathe Guerrier looks back at this year’s crop of ads and wonders whether keeping creative excellence, big ideas and big...
  
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• Colin Lewis: China makes customer experience in the West feel outdated

  05-02-2019 13:52
  Millions of Chinese people across the world are celebrating Chinese New Year today. It is the most important holiday in the Chinese calendar and, according to the 12-year cycle of the Chinese zodiac, 2019 is the Year of the Pig.
  China has been in the news a lot more in the past year due to Trump’s trade wars, problems for Huawei, population surveillance and slowing growth. Regardless of what is going on at a geopolitical level, for regular visitors to China like myself, taking a deeper loo
  
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• What’s needed, what’s possible, what if? The three questions P&G’s Marc Pritchard asks to drive innovation

  05-02-2019 08:03
  P&G’s skin analysis booth at CES 2019When you’re the world’s largest advertiser, you can afford to test and learn at a much quicker rate than most, and the cost of failure is perhaps felt less than it would be within smaller businesses.
  At Procter & Gamble (P&G), there are around 130 seed-stage experiments running right now, which chief brand officer Marc Pritchard says are like small startups exploring entirely new opportunities.
  A number of these were showcased at
  
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• What’s needed, what’s possible, what if? The three questions P&G asks to drive innovation

  05-02-2019 08:03
  P&G’s skin analysis booth at CES 2019When you’re the world’s largest advertiser, you can afford to test and learn at a much quicker rate than most, and the cost of failure is perhaps felt less than it would be within smaller businesses.
  At Procter & Gamble (P&G), there are around 130 seed-stage experiments running right now, which chief brand officer Marc Pritchard says are like small startups exploring entirely new opportunities.
  A number of these were showcased at
  
  Read more

• YouGov Ad of the Month – US: Planet Fitness

  05-02-2019 01:00 via warc.com
  Planet Fitness is the brand that achieved the most significant improvement in its Ad Awareness during January.
  
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• WARC launches 2019 Prize for MENA Strategy

  05-02-2019 01:00 via warc.com
  WARC is today launching the 2019 WARC Prize for MENA Strategy, a $10,000 prize to reward the best strategic marketing thinking in the Middle East and North Africa.Now in its third year, the Prize is free to enter and is open to brand owners and...
  
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• Twitter (and banks) target K-Pop

  05-02-2019 01:00 via warc.com
  Marketers are being offered new ways to tap into the popularity of K-Pop as Twitter aims to become the number one spot for fans to keep up to date with K-Pop news in real time.Twitter will be offering brands the chance to
  
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• Reports of Spotify/Gimlet talks hint at podcasting's maturity

  05-02-2019 01:00 via warc.com
  Spotify, the Sweden-based audio streaming platform is reported to be looking at making a more than $200m move into original podcast production by buying Gimlet Media, indicating not only Spotify’s sense of opportunity, but the trajectory of...
  
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• India's regulators plan clamp-down on Chinese social media apps

  05-02-2019 01:00 via warc.com
  Chinese social media apps such as TikTok, which have become huge in India, now face a clampdown by regulators concerned by what they see as “unlawful content”.Until now, India’s regulators have tended to focus on US giants, like...
  
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• How Coty approaches multicultural advertising

  05-02-2019 01:00 via warc.com
  Coty, the US beauty company, insists on having a diverse team of partners in order to address a diverse consumer marketplace, according to its CMO.In some ways that’s intuitively obvious, but it’s just one element of a five-step...
  
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• Flatpack to package deal – IKEA's new business model

  05-02-2019 01:00 via warc.com
  IKEA is to trial leasing products instead of just selling them – a concept the company hopes will lead to the leasing of everything from office desks to kitchen units for the home.Three years after senior IKEA executive Steve Howard declared...
  
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• Advertising must address its negatives

  05-02-2019 01:00 via warc.com
  Advertising has some work to do when it comes to encouraging trust and favourability among consumers – and, in turn, attracting new talent to the industry, research shows.In Ipsos’s Veracity Index, advertising executives come bottom of...
  
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