Sales & Marketing news

• MoviePass shows off new giant billboards in Times Square after burning through hundreds of millions of dollars

  01-02-2019 22:44 via feedproxy.google.com
  On Thursday, MoviePass executive vice president Khalid Itum posted a video showing off the huge MoviePass billboards in New York's Times Square.
  Even after spending hundreds of millions trying to be a disrupter in the industry, a January study estimated 58% of MoviePass' members had canceled their subscriptions last year, as it introduced unpopular restrictions.
  These MoviePass ads are a stunt to try and mend fences with movie exhibitors, as two of the biggest (AMC and Regal) are just down the b
  
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• Alphabet's life sciences company has designed prototypes of high-tech shoes with built-in sensors (GOOG, GOOGL)

  01-02-2019 22:36 via feedproxy.google.com
  Alphabet's life science arm, Verily, is interested in embedding sensors into sneakers to monitor a person's health and movements, CNBC reported on Friday.
  The company has been showing off prototype designs in private meetings and hopes to attract a shoe industry partner to bring the concept to life. 
  Watching out for weight gain, as well as detecting-sudden falls are two health related use cases for the shoes. Can the company that revolutionized search technology, do the same for, shoe
  
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• New Intel CEO Bob Swan could make $138 million in salary and stock compensation if the company hits its most ambitious targets (INTC)

  01-02-2019 20:53 via feedproxy.google.com
  New Intel CEO Bob Swan is set to receive about $20 million each year — a massive compensation package compared to his peers. 
  The catch is, a lot of his compensation is tied to performance of Intel and its stock.
  If everything goes really right for Intel, Swan could make as much as $138.3 million, if not more.Intel handed the CEO reins to Bob Swan this week, ending a six month search to fill the top job that Swan had initially, according to reports, said he wasn't interested in. 
  
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• January's jobs report just threw cold water on hopes for a dovish Fed

  01-02-2019 19:38 via feedproxy.google.com
  The Federal Reserve signaled this week that the end of rate hikes for this cycle could be near.
  But after an unexpectedly robust jobs report Friday, some are reversing expectations.
  The recently ended government shutdown — and potential for another one — has muddled the outlook at an already uncertain time for the economy. 
  The latest snapshot of the US labor market could upend newfound expectations for the Federal Reserve to take a break on raising borrowing costs.
  Fed Chairman
  
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• Biotech, CBD drinks, and a hot vape company: Here's where all the top marijuana VCs are looking to write checks this year

  01-02-2019 19:26 via feedproxy.google.com
  Business Insider spoke with some of the top marijuana VCs about their strategies for 2019.
  The VCs, including Poseidon's Morgan Paxhia and Canopy River's Narbe Alexandrian, pointed to ancillary tech, as well as biotech and ag-tech as hot areas for investment.
  Some, however, cautioned that the industry isn't likely to produce any 'unicorns' yet — at least until marijuana is federally legal. It's been a hot few weeks for investors looking to ride the upside of the marijuana wave.
  In Jan
  
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• 'The tide is coming in': Wall Street is becoming increasingly convinced one of the stock market's most important sectors is headed for disaster

  01-02-2019 19:25 via feedproxy.google.com
  Big pharma missed out on January's stock market surge, and analysts across Wall Street think it's going to get worse.
  It might get harder for drugmakers to raise prices and keep their sales growing in the manner investors want.
  Democrats in Congress are starting to investigate the industry, and the Trump administration wants to reduce prices for consumers. It's not clear if the administration's proposal will help or hurt big pharma.
  Laws and regulations on drug prices are only adding to other pr
  
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• A Wall Street analyst modeled the impact of Disney's new streaming service — and now he's even more bullish on the stock (DIS)

  01-02-2019 19:22 via feedproxy.google.com
  Disney started its direct-to-consumer (DTC) efforts in April 2018, launching the ESPN+ streaming service.
  Disney said it also plans to launch another DTC service, Disney+, in late 2019, and that it would remove all its movies from Netflix this year. 
  Disney's Direct-to-Consumer & International business will take a bite out of its earnings per share in the fiscal year 2020, but won't put pressure on the stock value, according to analyst Todd Juenger at Bernstein.
  Watch Disney trade live
  
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• Amazon had a record-setting buying spree at the Sundance Film Festival. We break down all the big movie deals for Amazon, Netflix, and Apple.

  01-02-2019 19:14 via feedproxy.google.com
  As the 2019 Sundance Film Festival wraps up this weekend, it seems the fest is once more the marquee place in America to acquire movies.
  Along with the usual indie distributors like Neon, A24, IFC Films, and Sony Pictures Classics gobbling up titles, the major streaming companies came back with a vengeance.
  After leaving the Sundance Film Festival last year having not bought a single movie, Amazon and Netflix took home titles this year, and even Apple got in the mix for the first time ever. And
  
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• We just got the latest indication that Wall Street loves GE's restructuring plan (GE)

  01-02-2019 17:58 via feedproxy.google.com
  General Electric said in its fourth-quarter earnings report on Thursday that it made progress on deleveraging its business, sending shares soaring as much as 18%.
  GE also said it sold off $8 billion of assets in the quarter and brought its debt load down by $21 billion.
  John Walsh at Credit Suisse liked what he saw and raised his price target on the company. He said GE is on track to make significant progress.
  His commentary was part of a broader consensus growing on Wall Street that GE's restru
  
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• Amazon is about to look 'cheap': Analysts are doubling down on their bullish calls, even as the company's growth slows (AMZN)

  01-02-2019 17:11 via feedproxy.google.com
  Amazon shares fell on Friday after the company reported earnings Thursday evening.
  Amazon beat analysts' expectations for both quarterly profits and sales, but shares fell 4% in part because the company offered investors weak guidance.
  The results led at least five equity analysts across Wall Street to slash their price targets on the stock. They pointed to some slowing trends across the business
  Analysts remained largely positive in the long run, however.
  Watch Amazon trade live here.
  Amazon sh
  
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• Direct-to-consumer: A revolutionary new concept

  01-02-2019 16:40 via warc.com
  Direct to customer brands are very much in vogue, but it’s not the first time this idea has been around. The 4A’s Marsha Appel looks back at the successes and failures of earlier direct brands and explores what makes the new crop...
  
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• Guinness kicks off Six Nations sponsorship as it looks to grab attention ‘in the right way’

  01-02-2019 15:22
  Guinness wants to grab consumers’ attention “in the right way” as it kicks off its headline sponsorship of the Six Nations Championship with marketing activity that focuses both on its ‘Made of More’ brand positioning and its work to encourage people to drink responsibly.
  The Diageo-owned beer brand has been the official beer partner for the tournament since 2011 and has a “long-standing history of supporting rugby”, according to Diageo’s head of
  
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• The economy adds 304,000 jobs in January, smashing expectations as the unemployment rate rises

  01-02-2019 15:13 via feedproxy.google.com
  The US economy added 304,000 jobs in January, according to the Bureau of Labor Statistics, significantly more than economists had expected.
  Average hourly earnings rose 3.2% from a year earlier.
  The partial government shutdown could have affected numbers, however.
  Offering the latest snapshot of the US economy, the Bureau of Labor Statistics' employment report on Friday showed that the US added significantly more jobs than expected in January and that wages increased despite the longest partial
  
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• Tesla has officially launched the Model 3 in China — and says a cheaper version is on the way (TSLA)

  01-02-2019 15:07 via feedproxy.google.com
  Tesla on Friday said it had begun delivering Model 3 vehicles in China.
  The company also announced a cheaper version of the sedan, which will start at roughly $64,000.
  CEO Elon Musk on Wednesday told investors he expected Tesla's Shanghai factory to be producing Model 3s by the end of the year.Tesla officially launched the performance version of its Model 3 in China on Friday.
  The long-range rear-wheel-drive version starts at 560,000 renminbi, or about $83,142. That's a significantly higher cost
  
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• How China views the West’s approach to innovation

  01-02-2019 15:00 via warc.com
  Move over Silicon Valley – it’s time to learn from how China does tech innovation, says Prof. Steven Van Belleghem
  
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• It's time to break up the FAANGs (FB, APPL, AMZN, NFLX, GOOGL)

  01-02-2019 14:37 via feedproxy.google.com
  The term "FANG" was first used by CNBC analyst Jim Cramer in 2015, referring to high growth stocks —Facebook, Amazon, Netflix, and Google. 
  Investors added Apple to the basket about two years later.
  Fast forward three years to early to mid-2018, FAANG stocks still dominated the market. But in the second half of last year, those stocks started to fall out of favor with Wall Street.
  FAANGs have rebounded in the new year, with Netflix leading the way, up 33%.However, one trading pro told
  
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• YouGov Ad of the Month – UK: Gillette

  01-02-2019 13:00 via warc.com
  This month, Gillette achieved the highest uplift in Ad Awareness of any brand in the UK.
  
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• Heineken, Macmillan, Deliveroo: 5 things that mattered this week and why

  01-02-2019 12:58
  superHeineken puts focus on employees in ‘rejuvenated’ employer branding campaign
  Heineken made waves when its launched its employer branding campaign ‘Go Places’ back in 2016. Used to seeing dull talking heads speaking up about why it’s so great to work at x company, both the HR and marketing industry got a kick up the backside when they saw what Heineken had done.
  Fast forward three years and Heineken isn’t sitting on its laurels. The brand’s head
  
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• Tokyo shoppers get big bargains on French and Italian wine on Day 1 of 'cars-for-cheese' trade pact

  01-02-2019 12:57 via feedproxy.google.com
  The 15% tariff on EU wine exports to Japan, worth around €1 billion, is scrapped as of Friday.
  The deal comes amid fractious relations in global trade triggered by Donald Trump's trade war against China.
  "It will protect great European products in Japan and vice-versa, such as the Austrian Tiroler Speck or Kobe Beef," President of the European Commission Jean-Claude Juncker said.Shoppers at Tokyo supermarkets are as of Friday able to scoop up French and Italian wines for steep discounts.&nb
  
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• British Airways writes ‘love letter to Britain’ in first brand campaign since 2012

  01-02-2019 12:30
  British Airways is launching its biggest brand marketing campaign since the 2012 Olympics as part of its centenary celebrations, with the aim of “reigniting” the emotional link between the airline and the British public.
  The campaign, ‘Made by Britain’, was created by Ogilvy and will go live today (1 February) online and on TV this evening. It aims to show the people, ideas and values that British Airways believes make Britain and stars a range of famous faces – in
  
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• A record number of balance-sheet bombs are threatening the stock market's health. Here's what one expert says investors should do to stay safe.

  01-02-2019 11:59 via feedproxy.google.com
  A record number of companies with low-rated credit are being publicly traded in the US and European markets, according to Bernstein data.
  The firm says this is a worrisome sign, but it has an easy investing solution for traders looking to profit from the market dislocation.Monetary conditions have been historically loose for almost a decade, and that's been the major reason the economy has rebounded from the financial crisis. That same stimulus has also formed the backbone of the stock market's
  
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• A $2.8 trillion investment chief at Bank of America reveals the worrying trend he thinks will define the next 20 years of investing — and explains how traders can still crush the market

  01-02-2019 11:58 via feedproxy.google.com
  The record-breaking debt burden of American households is the core of what will be the biggest investing dynamic over the next 20 years, according to Chris Hyzy, the chief investment officer at Bank of America's Global Wealth and Investment Management division.
  Hyzy, who oversees assets worth $2.8 trillion, explained at a media briefing how investors can reduce their liabilities and increase their assets even when markets are volatile.Chris Hyzy has seen many industry changes in the nearly three
  
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• Deutsche Bank's stock is getting hit. Again. This time it's because of weaker than expected earnings. (DB)

  01-02-2019 11:05 via feedproxy.google.com
  Deutsche Bank stock is sliding 2% after the bank missed its fourth quarter revenue target.
  Bloomberg said the the German government would orchestrate a merger with with rival Commerzbank by mid-2019 if restructuring efforts fell short of targets. The shares also fell after that report.
  Deutsche Bank's stock has been on a rollercoaster ride, hit by, among other things, two separate bank raids last year. The shares have fallen 48% in the past 12 months. Investors offered no respite to Deutsch
  
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• The Huawei indictment marks the end of US and China's cycle of trust

  01-02-2019 04:54 via feedproxy.google.com
  The US Justice Department's criminal indictment of Huawei marks a new phase in the cycle of trust between the US and China.
  It is one in which aggression is more out in the open, and that aggression will directly influence perception and policy in both countries.
  What's more, China is no longer opening. It's closing. And President Xi Jinping stands to make the country more totalitarian as time goes on.And just like that, with its indictment of the Chinese phone maker Huawei, the US entered a new
  
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• Facebook thinks Amazon's ad business has officially become a threat (FB, AMZN)

  01-02-2019 01:57 via feedproxy.google.com
  Facebook listed Amazon as a competitor for the first time in its annual report.
  Facebook says it competes with Amazon in advertising.
  Amazon joins Google, YouTube, Tencent, and Apple on Facebook's official list of rivals.Facebook has a new rival: Amazon. 
  The two companies have occupied the tech industry's top ranks for years, and they have increasingly encroached on each other's turf. But on Thursday, Amazon's fast-growing online advertising officially became a threat in the eyes of Facebo
  
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• Pernod Ricard launches first corporate brand campaign to encourage people to put down their phones

  01-02-2019 01:01
  Pernod Ricard has launched its first major global corporate campaign, encouraging people to put down their smartphones and exercise more “conviviality” in a hyper-connected world where so much time and attention is centred around screens.
  But this is more than just a simple marketing campaign, Pernod Ricard says. It wants to create “community of convivial people” – something people can value and be a part of for many years to come.
  “It’s not a new visio
  
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• TV in the UK faces an advertising 'tipping point'

  01-02-2019 01:00 via warc.com
  TV’s greatest selling point for advertisers is arguably its mass market reach, but a new report warns that rising costs and declining audiences among key demographics in the UK could severely hit the medium’s return-on-investment (ROI)...
  
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• Marketing to India's mobile middle-class

  01-02-2019 01:00 via warc.com
  India’s growing middle-class and the country’s rapid adoption of technology and mobile communications presents marketers with strategic opportunities, although they must be careful in their execution, a leading marketing executive has...
  
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• Lazada expands into groceries with RedMart integration

  01-02-2019 01:00 via warc.com
  Lazada, the e-commerce site that is majority owned by Alibaba of China, has announced that it is adding fresh groceries to its product range as it seeks to become Southeast Asia’s “biggest e-commerce ecosystem”.In a move that...
  
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• How specificity boosts green advertising

  01-02-2019 01:00 via warc.com
  Specificity is a vital component of advertising for environmentally friendly, or “green”, products and services, according to a study published in the Journal of Advertising Research (JAR).In
  
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• Effective video ads make good use of sentiment

  01-02-2019 01:00 via warc.com
  Video advertisers could be wasting more than half their budgets on traditional video retargeting because ads optimised to consumer sentiment are much more effective in driving engagement, interest and brand perception.That is according to a new...
  
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• Brexit: Why you need to think about data adequacy

  01-02-2019 01:00 via warc.com
  As an economy with a majority of service businesses, the UK’s industry – not least advertising – must contemplate how data will flow from the EU to the UK after Brexit. It is by no means a done deal.One of the biggest problems...
  
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• Accenture tops FT list of marketing consultancies

  01-02-2019 01:00 via warc.com
  Accenture has once again topped the FT’s prestigious list of the UK’s Leading Management Consultants, coming top of the marketing, branding & pricing services segment, amid news that internal automating software advances are now...
  
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