Sales & Marketing news

• Unilever invests in digital hubs as it unlearns ‘the old ways of doing marketing’

  31-01-2019 18:01
  Unilever is forgetting the “the old ways of marketing” as it invests in digital hubs and hiring new talent.
  The FMCG giant is investing two-thirds of the £1.75bn it plans to save through efficiency programmes into marketing and digital, while the other third “to trickle down to the bottom line”, according to new CEO Alan Jope.
  Speaking on an investor call today (31 January) Jope explained that a key priority for Unilever is improving its digital capabilities as mor
  
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• Recommended reading: Avoiding logic and why advertising needs autism

  31-01-2019 16:02
  Alchemy – The surprising power of ideas that don’t make sense
  By Rory Sutherland
  As the vice-chairman of Ogilvy, Rory Sutherland knows a think or two about what makes people tick. In his first book, he argues that thinking rationally and logically is actually not the way to go. Instead he puts forward the concept of ‘psycho-logic’, an alternative to logic and rationality that he believes is far more powerful.
  Using real-life examples from his work with some of the world&
  
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• Integrating influence

  31-01-2019 16:00 via warc.com
  Nearly two-thirds (65%) of advertisers plan to increase their influencer marketing spend this year, according to a recent survey by the World Federation of Advertisers. Yet despite this growth, confusion remains over how influencer marketing...
  
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• What consumers really think of the high street’s big retail brands

  31-01-2019 14:42
  This year is likely to see no let-up in the the pressure on high street retailers, as the impact of Brexit continues to make shoppers wary, following a particularly tough Christmas in 2018.
  In a new whitepaper, YouGov asks ‘Is there still hope for the high street?’, analysing how consumers’ perceptions of retail brands are faring in this environment. Among its key findings are:
  Department stores lead the high street on satisfaction and quality…
  Despite the well publicis
  
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• Ben Davis: Customer-centricity should be more than just hot air

  31-01-2019 14:40
  Marketers speak about customer-centricity all the time. The fact that it is hard to define is a double-edged sword – execs may feel they can claim to be customer-centric without being held to account, but on the other hand it is difficult to change the culture or structure of a business to actually put the customer first.
  On Twitter, commentators regularly laugh about how out of touch the martech hype machine can be, but blockchain and virtual reality are soft targets and the businesses t
  
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• What marketing salaries look like in 2019

  31-01-2019 14:38
  Want to know the average salary of a marketing manager or how much a marketer working in FMCG can expect to earn on average? This article collates some of the key facts and figures from the Marketing Week’s Career and Salary Survey 2019, the industry’s most in-depth census of marketing careers and salaries.
  Below we look at:Average marketing salary by job seniority
  Average marketing salary by sector
  Average gender pay gap by role
  Average gender pay gap by sector
  Average ma
  
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• How marketing salaries stack up in 2019

  31-01-2019 14:38
  Want to know the average salary of a marketing manager or how much a marketer working in FMCG can expect to earn on average? This article collates some of the key facts and figures from the Marketing Week’s Career and Salary Survey 2019, the industry’s most in-depth census of marketing careers and salaries.
  Below we look at:Average marketing salary by job seniority
  Average marketing salary by sector
  Average gender pay gap by role
  Average gender pay gap by sector
  Average ma
  
  Read more

• Less politics, more female power: What to expect from this year’s Super Bowl ads

  31-01-2019 08:00
  With a hefty multimillion-dollar price tag, snagging a commercial slot during the Super Bowl isn’t for the budget-restricted.
  Since 2008 the average price for a 30-second ad has more than doubled, with this year’s Super Bowl, which will see the Los Angeles Rams square-off against the New England Patriots on Sunday (3 February), expected to cost brands more than $5m per slot.
  With more than 100 million viewers on the day and many more catching up online, it is one of the biggest adve
  
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• Consumer confidence ‘stuck’ as Brits remain in ‘wait and see’ holding pattern

  31-01-2019 01:01
  Consumer confidence remains “stuck” at -14 points for January as British consumers enter a “wait and see” holding pattern caused by continuing uncertainly over Brexit and the economic and political outlook.
  According to Gfk’s consumer confidence index, the general economic outlook dropped to a seven-year low, while UK consumer confidence stands at five points lower than this time last year.
  Two out of the five measures decreased in January, two increased and one re
  
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• Unilever calls for brands' input into its cross-media measurement project

  31-01-2019 01:00 via warc.com
  Unilever says it has made significant progress creating a unified cross-media tool to let advertisers measure audience size, their reactions, and the impact of campaigns over the short, medium and long-term across digital, TV and social media...
  
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• The evolution of media channels – and the launch of WARC for Media Owners

  31-01-2019 01:00 via warc.com
  Media channels are evolving in a variety of different ways, driven by technical developments, growing amounts of data and increased sophistication in identifying audiences – all reasons for WARC to introduce a new site experience dedicated to...
  
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• Suzuki wins Grand Prix for partnerships at WARC Media Awards

  31-01-2019 01:00 via warc.com
  A campaign by Suzuki and the7stars in the UK has won the Effective Use of Partnerships and Sponsorships Grand Prix at the 2018 WARC Media Awards for a co-created TV show with Channel 4 that engaged young women and increased sales of the Ignis model....
  
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• Seven advertising sins that undermine trust

  31-01-2019 01:00 via warc.com
  Trust is an issue that the advertising industry has to address as a matter of urgency during 2019, according to new Advertising Association president Keith Weed, who yesterday outlined the “seven deadly sins” that are undermining trust...
  
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• Report: Brands want to pay agencies for results

  31-01-2019 01:00 via warc.com
  Large companies overwhelmingly want to switch the way they pay ad agencies to a model based on outcomes, a new global study shows.Research by the World Federation of Advertisers, in partnership with management consultants The Observatory...
  
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• India's 5G challenge

  31-01-2019 01:00 via warc.com
  India’s media environment has changed dramatically in recent years with the rapid growth of internet and mobile connectivity, but much of the country remains unconnected and the advent of 5G will bring a host of new challenges, according to a...
  
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• How Gerber builds one-to-one connections

  31-01-2019 01:00 via warc.com
  Gerber, a brand that specializes in baby food and products, has effectively built one-to-one consumer engagement via a human-powered digital service that can answer parents’ questions around the clock.Claudia Ciciliano, the director/consumer...
  
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• Content-driven marketing comes of age

  31-01-2019 01:00 via warc.com
  The rise of content-driven marketing is continuing unabated, as more and more advertisers increase its importance in their budgets. The power of contextual and value-driven content marketing to tell a brand’s story has become clear,...
  
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