Sales & Marketing news

• Keith Weed tells industry to ‘double down’ and help make advertising noble again

  30-01-2019 16:19
  As trust in advertising hits an all time low, Unilever CMO Keith Weed has used his first address as the Advertising Association’s new president to call on brands, media owners and agencies to “sit down, not shout and scream” at one another in a collective bid to make advertising noble again.
  Speaking at the Advertising Association’s annual LEAD conference today (30 January), Weed said: “There clearly is a trust problem. Trust has to ultimately come from the people
  
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• How the Beano exploded back into the public consciousness

  30-01-2019 16:10
  Despite being affectionately known as the home rebellious comedy, it is fair to say that the Beano brand had lain dormant in the public consciousness for a number of years. The team at Beano Studios were convinced this perception needed shaking up if it was going to show fans young and old it had evolved into a diverse entertainment group, spanning TV, digital content, events, consumer products, partnerships, a comic and annual.
  With the launch of digital channel Beano.com in September 2016, Be
  
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• Sarah Vizard: Why do brands still need to be incentivised to create inclusive marketing?

  30-01-2019 14:30
  I turned up this week on a cold January morning to find out the winner of Transport for London’s (TfL) first diversity competition. Up on the giant screens at Canary Wharf station, images and videos of Holland & Barrett’s new campaign were flashed for passing commuters to admire. The ads will be almost impossible to miss over the next few weeks as the retailer makes full use of its prize of £500,000 of free ad space.
  The mood at the event was celebratory. Holland
  
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• What does the millennial shift away from drinking mean for alcohol brands

  30-01-2019 13:06 via warc.com
  Dry January is no longer about just recovering from excess. It's a complete behavioural shift from millennials, often lasting more than four weeks. Williams Murray Hamm's Wybe Magermans looks at the implications of this generational change...
  
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• Top picks: What to see at Marketing Week Live

  30-01-2019 08:46
  Marketing Week Live returns to Kensington Olympia on 6 and 7 March, offering the latest trends and thinking in marketing.
  Now in its 11th year, Marketing Week Live aims to make marketing and marketers more impactful, to help them navigate the modern marketing landscape and do their jobs better.
  Thanks to our array of exhibitors and stage speakers, the two-day event will provide nuts-and-bolts solutions to current and future problems, as well as practical, hands-on advice from all corners of the
  
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• Mark Ritson: Moving closer to Facebook is dangerous for Instagram’s brand

  30-01-2019 08:00
  A big move at Facebook will see the company unify the technical infrastructure behind Facebook Messenger, WhatsApp and Instagram into a single operational platform. The brands will continue to present themselves independently to users but, by early 2020, the platforms will be reconfigured to run from the same operational system.
  When Facebook acquired Instagram and WhatsApp both deals were structured in such a way as to indicate that the platforms would continue to operate with significant inde
  
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• The most important things we learned from Apple's earnings call (AAPL)

  30-01-2019 03:55 via feedproxy.google.com
  Apple offered new details on its business with its earnings report Tuesday.
  New figures showed just how profitable its services business is.
  The company now has 1.4 billion total active users of its devices, up 100 million last year.Apple may have pre-announced its revenue shortfall in early January, but the company offered plenty of important updates and details about the state of its business, and of the broader economy, during its official earnings call on Tuesday. 
  From the state of con
  
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• Apple has taken away the yardstick everybody measured its business with — but the replacement might be better (AAPL)

  30-01-2019 01:48 via feedproxy.google.com
  Apple won't provide unit sales for products such as the iPhone and the iPad to investors anymore.
  Analysts and investors had relied on those numbers as key metrics to judge Apple's growth.
  Instead, Apple is now disclosing how many iPhones are in use — 900 million, according to Tuesday's earnings call.Tuesday's earnings report was the beginning of a new era for Apple.
  Instead of providing investors and observers a simple number for the total amount of iPhones sold during a quarter — f
  
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• Privacy: Apple glitch joins list of wider concerns

  30-01-2019 01:00 via warc.com
  Apple, the great advocate of personal privacy protection, is not immune from controversy as it has had to disable its Group Facetime feature after a snooping bug was revealed on Data Privacy Day; this happened growing concerns over data privacy as...
  
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• New York Times: The possibilities of 5G journalism

  30-01-2019 01:00 via warc.com
  The New York Times, the American news organisation at the forefront of storytelling innovation, is exploring the opportunities that will come with the onset of 5G, the cellular technology that is set to be transformational for a host of content...
  
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• China plans boost to next-gen tech

  30-01-2019 01:00 via warc.com
  China says it will fast-track issuing domestic 5G licences as it plans a huge boost to the country’s use of next-generation mobile tech.The move, announced by the National Development and Reform Commission (NDRC), comes as the row over...
  
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• Children favour YouTube over TV

  30-01-2019 01:00 via warc.com
  New research appears to show that Facebook is losing its appeal to children while video services like Netflix and YouTube continue to draw their attention.The study by UK media regulator Ofcom shows that
  
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• Brands prioritise short-form video in 2019

  30-01-2019 01:00 via warc.com
  Online video budgets are growing and an increasing proportion of those are being directed into short-form video – defined as content under ten seconds in length – according to a WARC report.
  
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• Aussie luxury market moves online

  30-01-2019 01:00 via warc.com
  Online luxury sales are forecast to grow significantly in Australia, a market where brands have up to now been focused onbuilding a physical presence, thanks in part to the emergence of a younger buyer demographic.According to Kim Do, Senior...
  
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• How to extend your holiday sales momentum through 2019 using data & AI

  30-01-2019 00:03 via retailpro.com
    Every retailer has to answer two questions: How can I identify shoppers in a brick and mortar setting? If I can identify shoppers, what kind of data can I capture about them in store? AppCard for Retail Pro answers …
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