Sales & Marketing news

• Delivering food happiness: Deliveroo reveals its strategy to win in the delivery sector

  28-01-2019 18:12
  When Deliveroo launched in 2013 it was at the vanguard of a burgeoning industry for takeaways. The industry over the past few years has shifted from local Chinese or Indian restaurants running their own takeaway services to tech-enabled companies such as Just Eat and Uber Eats managing the service on behalf of both local restaurants and major chains.
  The market is growing rapidly. The NPD Group estimates the takeaway delivery market in the UK alone has nearly doubled in size over the past decad
  
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• Mobile advertising has reached a tipping point

  28-01-2019 16:50 via warc.com
  WARC’s latest Global Ad Trends, a monthly report which uses empirical evidence to summarise media trends in advertising, has found that mobile ad formats will attract more money than TV across key markets this year, despite practitioner...
  
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• Online retail, ad spend growth and brand loyalty: 5 killer stats to start your week

  28-01-2019 14:52
  1. UK ad spend to slow this year
  UK ad spend climbed 5.1% year on year to reach £5.6bn in the third quarter of 2018, marketing the 21st consecutive quarter of growth and the industry’s strongest Q3 growth since 2015. That growth was driven by online advertising, which saw spend increase by 12.3% year on year, with the strongest growth since in mobile at a 23.6% increase.
  The growth means that the UK ad industry is on track for ad spend in 2018 of £23.5bn, up 6% year on year. H
  
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• Sue Ryder unveils first brand campaign to get people talking about death

  28-01-2019 13:11
  Care charity Sue Ryder is launching its first ever brand campaign as it looks to raise awareness of the services it provides following the introduction of a new five-year strategy last year.
  As part of the strategy, which is about providing more care to more people, Sue Ryder has rebranded and added bereavement to its mission, alongside palliative and neurological support.
  Through the campaign, which poses the question ‘Why don’t we talk about death?’, the charity hopes to rem
  
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• Holland & Barrett wins TfL diversity competition with campaign aiming to break the ‘taboo’ around the menopause

  28-01-2019 11:00
  Holland & Barrett has won Transport for London’s (TfL) diversity competition with an advertising campaign that aims to break the taboo around the menopause.
  The campaign, created by Pablo, features five real women who are all experiencing the menopause in different ways. Running under the strapline ‘Me.No.Pause’, it focuses on the loss of femininity, identity and self that can be some of the most difficult aspects of the menopause.
  Holland & Barrett’s, CMO Caroli
  
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• Tesco, McDonald’s, M&S: Everything that matters this morning

  28-01-2019 08:28
  Marketers could be impacted as Tesco cuts 9,000 jobs
  Tesco has confirmed it will be cutting around 9,000 jobs across its stores and head office as it looks to simplify the business and its processes in order to “remain competitive”.
  After completing a detailed review, the company will this week be informing staff about “changes” in some of its head office teams as it looks to move to a “simpler and leaner structure”, it said in a statement.
  It is thought thes
  
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• Facebook, McDonald’s, agency remuneration: Everything that matters this morning

  28-01-2019 08:28
  Facebook shakes off scandals as ad revenues soar
  Despite a 2018 that Facebook would probably rather forget, its ad business shows no sign of being impact as both its revenues and profits surged.
  Total revenue was up 37% in 2018 to $55.8bn, while net income was up 39% to $22bn. Ad revenues rose 38% to $55bn as both daily active and monthly active users rose by 9%, although growth in user numbers came mostly from Asia Pacific rather than its home market of North America, where user growth has sta
  
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• Condé Nast, Marks & Spencer, Sainsbury’s: Everything that matters this morning

  28-01-2019 08:28
  Conde Nast launches business magazine as it focuses on ‘niche titles’
  Condé Nast will launch a new business-focused fashion title in an attempt to tap into new sources of revenue as the journalism industry struggles.
  Vogue Business will be a digital-only publication aimed at fashion industry professionals and will operate separate of the iconic fashion magazine, working as a bi-weekly email newsletter.
  Condé Nast International said the new title will cover the “m
  
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• Condé Nast, M&S, Sainsbury’s: Everything that matters this morning

  28-01-2019 08:28
  Conde Nast launches business magazine as it focuses on ‘niche titles’
  Condé Nast will launch a new business-focused fashion title in an attempt to tap into new sources of revenue as the publishing industry struggles.
  Vogue Business will be a digital-only publication aimed at fashion industry professionals and will operate separately to the fashion magazine, running as a bi-weekly email newsletter.
  The new title will cover the “market currents, cultural movements, trends
  
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• Apple, M&S, Counter Terrorism Policing: Everything that matters this morning

  28-01-2019 08:28
  M&S to transform plastic into playground equipment and store fittings
  Marks and Spencer (M&S) has unveiled a new initiative enabling customers to return non-recyclable plastic packaging which the retailer will turn into store fittings, furniture and playground equipment for schools.
  Shoppers are urged to return a variety of plastic packaging from crisp packets, ready meal trays, sauce sachets and cosmetic containers which can be dropped in designated M&S recycling bins.
  M&S says
  
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• Amazon, Uber, ITV: Everything that matters this morning

  28-01-2019 08:28
  Amazon predicts sales slowdown despite record Christmas period
  Amazon is preparing for lower-than-expected sales for the first three months of 2019, seeing shares fall almost 5% in after-hours trading in spite of record Christmas sales and profit.
  The online giant has partly blamed a hit from currency exchange rates for the anticipated 10% to 18% growth in sales in the first quarter, which is slightly lower than analyst forecasts.
  Profit rose 63% to $3bn (£2.2bn) in the final three months
  
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• Hack your commute: Cancel your commute

  28-01-2019 07:00
  While we have proved in this column that there are plenty of productive ways to use the time spent commuting, the most productive of all could be not to commute but to stay at home instead. We’re not recommending a duvet day but negotiating the freedom to work remotely.
  Managers’ objections to remote working are likely to revolve around reduced team communication, as well as a lack of trust that employees won’t slack off. The second of these concerns, at least, appears misguid
  
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• Macmillan revamps brand strategy as it looks to bring ‘more unity’ to its marketing

  28-01-2019 01:01
  Macmillan Cancer Support has unveiled its new multi-channel advertising campaign, ‘Whatever cancer throws your way, we’re right there with you’, which coincides with a refreshed brand identity that has been designed to help the charity resonate better with its supporters.
  Replacing the previous ‘Life with Cancer’ campaign, the new brand strategy will grow understanding and awareness of the many ways the charity supports people at all the critical stages of their di
  
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• UK adspend up despite Brexit uncertainty

  28-01-2019 01:00 via warc.com
  Adspend in the UK increased 5.1% year-on-year to reach £5.6bn in Q3 2018, delivering the strongest third quarter performance since 2015 and the 21st consecutive quarter of market growth.That is according to the latest
  
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• Starbucks keeps its faith in China

  28-01-2019 01:00 via warc.com
  China reported last week that its economy grew by 6.6% in 2018, its slowest rate of growth for almost three decades, yet that has not deterred Starbucks from maintaining its growth strategy for the country.The US coffee shop chain retains a...
  
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• Nestlé, P&G and Unilever join green initiative

  28-01-2019 01:00 via warc.com
  A new global initiative that aims to cut down the amount of waste generated by packaging is being supported by about 25 consumer goods companies, including Nestlé, PepsiCo, Procter & Gamble and Unilever.Called Loop, the durable...
  
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• Hulu Japan and Vice Media sign programming deal

  28-01-2019 01:00 via warc.com
  Vice Media, the youth-oriented broadcaster, and online streaming service Hulu Japan have signed a content licensing and co-production deal that will deliver 250 hours of original content to Japanese viewers.Coming to Hulu Japan screens later this...
  
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• How Delta is differentiating for high-value customers

  28-01-2019 01:00 via warc.com
  Delta Airlines, the US-based travel company, is tackling the largest hurdle to players in the aviation industry, differentiation, by working to create tools that use customer data to enhance an experience that few customers enjoy. Key to this...
  
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• Gunn Report becomes WARC Rankings

  28-01-2019 01:00 via warc.com
  Gunn Report, the global index of creative, effective and media excellence in advertising, is being rebranded as WARC Rankings, with changes to how the listings are compiled to ensure they remain truly impartial and transparent.Scheduled to launch...
  
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