Sales & Marketing news

• YouTube says it will soon recommend fewer conspiracy theory videos on its platform (GOOG, GOOGL)

  25-01-2019 23:01 via feedproxy.google.com
  YouTube announced in a company blog post on Friday that it would recommend less "borderline" content, or videos that are untruthful in potentially harmful ways. 
  Examples of videos YouTube hopes to promote less often include ones that claim that the Earth is flat or promote phony cures for serious illnesses. 
  "We think this change strikes a balance between maintaining a platform for free speech and living up to our responsibility to users," YouTube said in its blog post. 
  YouTube
  
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• Wall Street is getting one critical thing wrong on Ferrari (RACE)

  25-01-2019 22:42 via feedproxy.google.com
  Morgan Stanley's Adam Jonas suggested that Ferrari could be shifting to all-electric vehicles in the future.
  Ferrari investors, Jonas thinks, could be underestimating the costs of this shift.
  Except that although Ferrari could produce some all-electric cars, it can never renounce its commitment to internal combustion — because racing runs on gas.
  For years, Ferrari scoffed at electric cars. True, the Italian automaker added hybrid-electric technology to its stratospherically expensive LaFe
  
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• Facebook exec Andrew Bosworth broke the social network's rule on using your real name for 8 years (FB)

  25-01-2019 20:54 via feedproxy.google.com
  Facebook executive Andrew Bosworth is breaking Facebook's rules on using your real name.
  Bosworth lists his name on his personal profile only as "Boz," his nickname — something ordinary users can't do.
  Facebook has been repeatedly criticised over its real name policy, which critics say can unfairly penalize LGBTQ users and others.
  But the double-standard for Bosworth suggests the company is less concerned with enforcing the rules for its own leadership team.One of Facebook's most high-prof
  
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• Stocks gain as Trump announces a temporary end to the government shutdown (SPY, SPX, QQQ, DIA, SBUX, JBLU, AAL, DAL, INTC)

  25-01-2019 20:29 via feedproxy.google.com
  US equity markets opened higher Friday and held their gains after President Donald Trump announced a temporary end to the government shutdown.
  The major averages were up between 0.7% and 1.2%. 
  Watch stocks trade live.
  US equity markets opened higher Friday and held their gains after President Donald Trump announced he will sign a bill to temporarily open the government for three weeks, ending the partial government shutdown through at least February 15. 
  The Dow Jones Industrial Avera
  
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• The future of TV advertising is here — and it involves targeting the specific interests of viewers

  25-01-2019 19:23 via feedproxy.google.com
  The hottest new trend in TV tech is "addressable" ads, or TV ads that can be targeted to specific households via user data.
  While these types of ads appears to be the next big thing, it's going to take a while for them to become the industry standard.
  The hottest new trend in TV tech is "addressable" ads, or TV ads that can be targeted to specific households via user data. By the end of this year, almost every major TV network and provider will have rolled out their version of an addressable ad
  
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• Apple is at an 'attractive entry point,' Morgan Stanley says (AAPL)

  25-01-2019 18:57 via feedproxy.google.com
  Apple on January 2 lowered its quarterly revenue guidance, blaming slumping sales on a slowdown in China. 
  Shares tanked 10% immediately after the brutal announcement, but have nearly reclaimed their pre-announcement level.
  With analysts holding a low bar for Apple earnings, out next week, the stock is at an "attractive entry point," Morgan Stanley says.
  Watch Apple trade.
  Now is the perfect time to buy Apple shares — Morgan Stanley says — three weeks after the iPhone maker's sh
  
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• Nvidia slides after being removed from the 'Jefferies Franchise Picks' list (NVDA)

  25-01-2019 18:07 via feedproxy.google.com
  Nvidia was removed from the 'Jefferies Franchise Picks' list.
  The firm said it expects "cloud players to digest Data Center capacity over the next several quarters."
  Shares slid 1.2% Friday.
  Watch Nvidia trade live.
  Nvidia shares were lower by 1.2% Friday after Jefferies removed the chipmaker from its "Franchise Picks" list, saying it expects "cloud players to digest Data Center capacity over the next several quarters." The firm maintained its "buy" rating. 
  Jefferies says it still views Nv
  
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• The government shutdown is in day 35 and has shattered the record for the longest shutdown in history

  25-01-2019 17:52 via feedproxy.google.com
  The government shutdown is now in its 35th day, far surpassing the record for the longest of the modern era.
  This is the 21st time the federal government has had a funding lapse since the modern budgeting process began.
  Most of those times, the shutdown has been short and not involved employees being sent home, but that has changed in recent years.President Donald Trump and Democratic leaders have yet to come to an agreement to reopen the government, pushing the government shutdown into a histor
  
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• Amazon needs to do one thing to dominate the beauty industry, analyst says (AMZN)

  25-01-2019 17:11 via feedproxy.google.com
  While Amazon has successfully disrupted many industries, one space where the tech giant is not yet a major threat is beauty retail.
  Consumers are opting for specialty retailers such as Sephora and Ulta Beauty as their shopping destination for prestigious beauty brands, according to Jefferies analyst Stephanie Wissink.
  Amazon can sell beauty products within the price sweet spot of $20-$30, but brand access is the key to winning customers, Wissink said.
  Watch Amazon trade live.
  Amazon has successf
  
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• Mark Zuckerberg is ordering Facebook employees to make big changes to the way the company's most popular apps work, connecting WhatsApp, Instagram, and Messenger

  25-01-2019 17:05 via feedproxy.google.com
  Mark Zuckerberg has tasked Facebook employees with reconfiguring its messaging services WhatsApp, Messenger, and Instagram so users can communicate across the platforms, The New York Times reports.
  The apps will continue to operate as three standalone platforms but would be unified by an "underlying messaging infrastructure" that includes end-to-end encryption for the entire "family" of Facebook-owned apps, according to The Times.
  These proposed changes have reportedly caused unrest within the c
  
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• How Auto Trader boosted performance marketing by taking a test and learn approach

  25-01-2019 16:15
  Against a backdrop of an increasingly competitive automotive market, Auto Trader put its foot on the accelerator and shifted its marketing strategy up a gear in a big drive to help it maintain its market share.
  Its mission was simple: to increase transparency, foster audience growth and engagement, and gain actionable insight around its display activity – something the brand admitted it had found difficult and time consuming given the complex set-ups and its small team.
  To put the wheels
  
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• The chairman of Burger King's parent company revealed what he looks for in an acquisition as rumors swirled about it buying Papa John's (PZZA)

  25-01-2019 16:08 via feedproxy.google.com
  Papa John's shares rose on Wednesday following a report that Restaurant Brands International — the parent company of Burger King, Tim Hortons, and Popeye's — is considering acquiring the pizza chain.
  The same day, RBI executives discussed on a call with investors what the company looks for in acquisition targets.
  "We look at companies … that are iconic brands that we can grow significantly for the long run," executive chairman Daniel Schwartz said.Burger King's parent company
  
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• Sign up for our webinar on closing the customer experience gap

  25-01-2019 15:55
  Is the disconnect between marketers, consumers and customer experiences real?
  This webinar will discuss the results of a global survey among consumers and marketers, looking into how much those in the UK agree or disagree on customer experiences – and how that compares to worldwide trends.
  We will focus on the expectations that consumers have with regard to these experiences, if marketers feel the same way and if reality supports these expectations.
  Click below to watch the webinar, starti
  
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• JetBlue CEO: Air travel is nearing a 'tipping point' because of the government shutdown (JBLU)

  25-01-2019 15:12 via feedproxy.google.com
  JetBlue CEO Robin Hayes has warned of delays, long waits, and even cancellations because of the partial US government shutdown.
  On a call with investors and analysts on Thursday, he said the longer the stalemate lasted, the more harm it would do to the nation's air-travel network.
  Airport security workers and air traffic controllers have been working without pay for 35 days, and they missed a second paycheck on Friday.JetBlue's chief executive has some of the strongest words yet about the partia
  
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• Barclays executives were 'rumbled' by Qataris during payment negotiations, jury hears on day 3 of trial in London

  25-01-2019 15:12 via feedproxy.google.com
  Barclays executives were "rumbled" by Qatari investors during the bank's emergency fundraising in 2008, a conversation played in court Friday indicates.
  In their case against the executives over allegations related to the crises-era events, prosecutors said the bank created an internal memo designed to provide a misleading "audit trail."
  Alongside tough negotiations with Qatari investors, Barclays executives suggested they also had difficult negotiations with Chinese investors: "These Chinese ar
  
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• The key sessions you should not miss at The Insight Show

  25-01-2019 14:16
  The Insight Show returns in March with some of the biggest issues in data, analytics and insight brought to life across two days.
  Taking place alongside Marketing Week Live at Kensington Olympia in London on 6 and 7 March, The Insight Show will feature thought leadership and the showcase the latest trends that will help maximise the effectiveness of your marketing activity.
  Here are five sessions you shouldn’t miss……
  Learn about the ‘hidden value of persuasion’
  A
  
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• The evolution of effectiveness

  25-01-2019 13:55 via warc.com
  Wunderman Thompson’s Neil Godber, Convenor of the Judges for the 2018 IPA Effectiveness Awards, shares themes from the judging sessions that demonstrate how effectiveness is evolving.
  
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• HSBC, Gillette, Netflix: 5 things that mattered this week and why

  25-01-2019 12:21
  HSBC launches ‘sound identity’ in next phase of brand refresh
  When it comes to refreshing a brand, a lot of companies will look at their visual identity, updating logos, changing fonts and drawing together brand iconography. Fewer think about other aspects of a brand, such as what it might sound like (or smell like).
  However, given the need to cut-through in an increasingly competitive ad landscape, sound can be a key trigger and a brand differentiator. You only have to think of Int
  
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• Here's where American businesses will start feeling their 'first signs of pain' from the shutdown

  25-01-2019 12:01 via feedproxy.google.com
  The government shutdown is the longest on record, reaching a 34th day Thursday.
  Furloughed workers have already missed one paycheck, and many are set to miss their second on Friday.
  A Bank of America Merrill Lynch survey asked respondents who saw a drop in pretax income this year where they reduced spending. The most frequent answer was dining out.
  Some of America's biggest businesses have already noted they are seeing an impact from the shutdown.
  The partial government shutdown, the longest on
  
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• Global stocks gain as chip earnings spark tech rally that lifts China equities to seven-week high

  25-01-2019 10:55 via feedproxy.google.com
  Stocks around the world are rallying into the weekend, with Asian markets hitting their highest level in more than seven weeks over renewed enthusiasm for the US tech sector.
  Several US-based chipmakers reported earnings on Thursday, many delivering better than expected results, helping to boost markets, a trend which spread into Asia overnight.
  "Asian markets focused on the technology rally, overshadowing the trade uncertainties, ahead of another round of talks in Washington next week," Jasper
  
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• Hedge fund billionaire Bill Ackman calls for pay freeze in Congress to end government shutdown

  25-01-2019 10:45 via feedproxy.google.com
  Billionaire and activist investor Bill Ackman took to Twitter to weigh in on the US government shutdown Friday.
  Ackman called for members of Congress to have their pay stopped during the shutdown, saying such a policy would end government shutdowns.
  It's an unusual move for Ackman, who has only tweeted 15 times since debuting on the social media site in June 2017.
  Billionaire and activist investor Bill Ackman took to Twitter to weigh in on the US government shutdown, calling out Congress for get
  
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• The chairman of a $275 billion dynasty unveils what he calls the best investment opportunity of the past 25 years — and explains how you can get in on the action

  25-01-2019 09:05 via feedproxy.google.com
  Trillions of dollars have been poured into an area of investing that was passed off as an afterthought just a few years ago. 
  In an exclusive interview with Business Insider at the World Economic Forum's Annual Meeting in Davos, Switzerland, Patrick Odier — the chairman of Lombard Odier — outlined why it's the biggest investing opportunity of the last quarter century.It's hard not to notice the explosion of sustainable investing on Wall Street. 
  More widely known as En
  
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• Helen Tupper: Explore career scenarios before setting plans in stone

  25-01-2019 08:41
  Our careers are increasingly uncertain. Changes within our industries, customer bases and operating models – combined with economic uncertainty and the impact of technology and automation on the jobs we do and the way we do them – are making careers much harder to predict and plan.
  Instead of seeking certainty in our careers for 2019, we should be exploring scenarios. Scenarios enable us to think about different options for how our careers might evolve. Reflecting on which career sc
  
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• Mark Zuckerberg wrote 1,000 words defending Facebook, but the most interesting thing about it was where he published it (FB)

  25-01-2019 02:53 via feedproxy.google.com
  Facebook CEO Mark Zuckerberg has written a column for the Wall Street Journal defending his company.
  The op-ed piece's location is arguably the most interesting thing about it.
  It indicates Facebook wants to reassure the newspaper's influential audience — including investors and politicians — that the company still serves an important purpose.
  Otherwise, there's little new in the column: It debunks some misconceptions around how Facebook's business works, and lays out how it helps sm
  
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• Intel just gave a revealing clue about how badly Apple's iPhone unit sales may have shrunk (AAPL)

  25-01-2019 02:19 via feedproxy.google.com
  Intel Thursday gave Apple watchers some insight into the latter's iPhone sales shortfall during the holidays.
  The chip maker announced that the revenue it saw from its cellular modems was $200 million less than expected.
  Apple is the major customer of Intel's modem chips.
  A back-of-the-envelope calculation suggests that Apple could have sold 11.8 million fewer iPhones than expected.Intel may have just given us a better sense of how poor Apple's iPhone sales were over the holidays.
  Apple may have
  
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• As many as 11,543 Microsoft employees got swept up in a reply-all email apocalypse (MSFT)

  25-01-2019 02:02 via feedproxy.google.com
  Microsoft employees spent much of Thursday ensnared in a massive reply-all email thread, according to social-media posts from employees.
  It started with a message sent to some 11,543 Microsoft employees registered to the company's GitHub account. 
  The episode is especially delightful for longtime Microsoft employees: This is evocative of 1997's legendary Bedlam DL3 incident, in which a similar reply-all apocalypse actually took down Microsoft's internal email servers for days.It happens to
  
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• Eat them to defeat them: ITV and Veg Power unveil ‘radical’ campaign to get children eating more vegetables

  25-01-2019 01:01
  ITV and Veg Power have joined forces with the UK’s major supermarkets and Birds Eye to launch a marketing campaign that aims to get children eating more healthily in a bid to tackle rising childhood obesity.
  Taking a significantly different approach in strategy, the Eat Them To Defeat Them campaign, created by adam&eveDDB, has deliberately left out any talk of the health benefits of greens or the importance of getting your five-a-day. It instead plays to the fact that children tend to
  
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• The behaviours shaping shopping

  25-01-2019 01:00 via warc.com
  Everyone shops – it’s part of the national consciousness – but it’s in a constant state of evolution and research suggests there are three key behaviours set to reshape and refine retail in the coming years.Writing...
  
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• Radio adspend increases 3.4% in Australia

  25-01-2019 01:00 via warc.com
  Commercial radio ad revenue increased 3.4% year-on-year across Australia’s five main metropolitan areas in 2018, taking total income to A$809.4m, a new report has revealed.Based on data compiled by professional services firm Deloitte,...
  
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• Facebook promises to tackle online fraudsters

  25-01-2019 01:00 via warc.com
  Facebook will launch a new tool in the UK to combat fraudulent ads that appear on its platforms after reaching a settlement with Martin Lewis, the celebrity consumer finance journalist, who had sued the social media giant for defamation.Lewis, the...
  
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• Event marketing may boost young brands

  25-01-2019 01:00 via warc.com
  Young brands may benefit from tapping the power of event marketing to enhance their status and drive revenue, according to a study published in the Journal of Advertising Research (JAR).
  
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• Condé Nast will put all its titles behind paywalls

  25-01-2019 01:00 via warc.com
  Condé Nast, the publisher of iconic lifestyle magazines, such as GQ and Vogue, plans to introduce digital paywalls to its entire range of titles in the US by the end of the year.The move comes as the loss-making company seeks to reduce its...
  
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• China will be the world's top retail market in 2019

  25-01-2019 01:00 via warc.com
  China is expected to overtake the US to become the world’s largest retail market this year, according to a new report that attributes the shift to the emergence of millions of new middle class Chinese consumers.Despite news this week that...
  
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• 7 reasons Trump is wrong about China's economy and why it will make it through the trade war just fine

  25-01-2019 00:51 via feedproxy.google.com
  Even with the wildly low expectations heading into its release, last week's China's December trade report was a horror show, Business Insider Australia's David Scutt wrote.
  Then on Monday, China announced its official GDP came in at 6.6% for 2018, the slowest pace of growth since 1990. This was music to the ears of US President Donald Trump who triumphantly tweeted that it made sense now for a battered China to make trade-war concessions.
  But compared to 30 years ago, this is a brand-new Chinese
  
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