Sales & Marketing news

• Everyone who's telling you that Tesla is influencing the rest of the auto industry is completely wrong (TSLA)

  18-01-2019 21:27 via feedproxy.google.com
  Tesla is routinely considered to be influencing the traditional auto industry.
  Tesla has exerted some influence, but it has been relatively modest in the grand scheme of things.
  Auto executives are too busy dealing with real business problems to worry about Tesla — and if Tesla did become truly influential, the traditional industry could quickly develop and sell millions of electric vehicles.If you follow Tesla and the company's endless flurry of news, non-news, rumor, innuendo, and Twitte
  
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• Tesla is slashing workers ahead of one of the most crucial deadlines in its history (TSLA)

  18-01-2019 20:43 via feedproxy.google.com
  Tesla is cutting its workforce by 3,000 employees.
  It comes ahead of a $920 million bond payment due in March.
  A lot will hang on Tesla's Q4 earnings which — as Musk said in his letter announcing the layoffs — will likely come in lower than Q3's.Tesla announced it would lay off 7% of its workforce — about 3,000 workers — to turn its plan to create a $35,000 Model 3 into a reality in "all markets," CEO Elon Musk said in a statement on Friday.
  Musk spelled it all out in a m
  
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• Tesla sinks after Elon Musk announces layoffs amid Model 3 production ramp (TSLA)

  18-01-2019 20:04 via feedproxy.google.com
  Tesla CEO Elon Musk sent a letter to employees Friday morning informing them the company was cutting 7% of its workforce. 
  Musk said the layoffs were coming as the company begins production of its $35,000 Model 3.
  Tesla shares fell 6.55% following the announcement.
  Watch Tesla trade live.
  Tesla slid more than 12% Friday morning after CEO Elon Musk sent a letter to employees saying the electric-car maker was laying off workers. The selling had Tesla shares trading near $305 apiece — th
  
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• One of the most negative Netflix analysts on Wall Street explains what would make him change his tune (NFLX)

  18-01-2019 18:58 via feedproxy.google.com
  Wedbush has one of the most bearish outlooks on Netflix of any Wall Street shop.
  But after the company's earnings on Thursday, the firm's analysts lifted their price target and said they would reconsider their "underperform" rating should Netflix's cash burn stabilize.
  One of those analysts told Business Insider he would reconsider his rating and price target if Netflix were to aggressively reverse its cash burn.
  "That would get me to a $256 price target, and I'd reconsider upgrading to Neutral
  
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• The White House is exaggerating how bad the government shutdown will be for the economy, a group of analysts say

  18-01-2019 18:24 via feedproxy.google.com
  A Bloomberg survey of 30 prominent economists suggests that the negative economic impact of the government shutdown is likely around half of the White House's official estimate.
  On average, economists forecast that first quarter growth will drop 0.32 percentage points from pre-shutdown growth estimates.
  At the extremes of Bloomberg's survey, one economist expected GDP growth to be cut by 1.2 percentage points, while the most optimistic forecaster said growth would shrink just 0.05 pp.
  At 28 days
  
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• The owner of Vans shoes and the North Face is soaring after beating on earnings and guidance (VFC)

  18-01-2019 18:13 via feedproxy.google.com
  VF Corp., the apparel company behind Vans shoes and the North Face, released third-quarter results that beat on both the top and bottom lines.
  The company raised its full-year earnings and revenue forecasts.
  Shares spiked more than 11% on the news.
  Watch VF Corporation trade live.
  VF Corp., the apparel company behind Vans shoes and the North Face, reported third-quarter results Friday morning that beat on both the top and bottom lines and raised its full-year outlook, sending shares up more than
  
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• Here's how Main Street retailers can use technology to save their businesses

  18-01-2019 17:56 via feedproxy.google.com
  When it comes to brick-and-mortar retailers using technology to improve their businesses, the US lags far behind the rest of the world.
  Outlined below are several examples of how those retailers can implement technology in order to stay afloat.
  The U.S. maintains its leading edge in many industries of the future. But when it comes to tech-infused retail, the rest of the world is outpacing the U.S., digitalizing stores in huge swaths while America stands still.
  Why it matters: Wealthy retai
  
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• Americans are worried Trump's tariffs and the government shutdown will hurt the economy

  18-01-2019 17:47 via feedproxy.google.com
  The University of Michigan's consumer-sentiment index fell to 90.7 in January, well below expectations of 96.4.
  It was the lowest consumer-confidence reading since October 2016.
  Americans cited the government shutdown, President Donald Trump's tariffs, and the recent stock-market sell-off as reasons for their worries.Americans are starting to get worried about the future of the US economy, and they're listing President Donald Trump's policies as a big part of their concerns.
  The University of Mi
  
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• Tesla's layoffs mean the company's lead on electric vehicles could be ending, one Wall Street analyst says (TSLA)

  18-01-2019 17:20 via feedproxy.google.com
  Tesla is laying off about 3,000 workers, the company announced Friday morning.
  Shares dropped as much as 7% following the news as investors questioned what the restructuring meant for the stock.
  Morgan Stanley said the move could be a sign Tesla's US market-share lead could be peaking, while an analyst at Wedbush said investors had "more questions than answers."News on Friday that Tesla planned to lay off about 3,000 workers seemed to heighten investor worries that demand could be shrinking for
  
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• Apple's top manufacturer, Foxconn, has reportedly cut 50,000 seasonal jobs earlier than usual amid slowing iPhone demand

  18-01-2019 16:48 via feedproxy.google.com
  The iPhone manufacturer Foxconn has laid off 50,000 seasonal workers since October at its factory in China, according to a new report.
  Though the jobs were filled by temporary employees Foxconn hires under contract each year, the cuts were made much earlier than usual, sources told the Nikkei Asian Review.
  The cutbacks follow news Apple would reduce its iPhone production by about 10% in response to slowing sales.
  Apple's production slowdown has also led to employee cuts at other companies in the
  
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• Gillette brand takes a hit as ‘#metoo’ ad backfires

  18-01-2019 16:47
  Gillette has seen consumer perceptions, including the key sales metric consideration, tumble in the UK in the wake of its ‘#metoo’ ad, despite the film not actually being aimed at the UK market.
  The ad, which launched earlier this week, plays on Gillette’s famous slogan ‘The best a man can get’, replacing it with ‘The best men can be’. Aiming to “celebrate the stories of men making a positive impact and to inspire others in the process”, it
  
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• P&G, Bupa, Shell: 5 things that mattered this week and why

  18-01-2019 16:28
  Gillette ‘#metoo’ ad sparks applause and criticismGillette’s brand bosses must have known they had something controversial on their hands when they decided to weigh in on the #metoo debate with a short film calling out ‘toxic’ male behaviour and demanding change. They might not have expected it to drum up quite so much debate, however,
  Within hours people were split, with some loudly applauding the brand’s decision to tackle such a difficult subject while othe
  
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• 5 warning signs a real-estate deal is too good to be true

  18-01-2019 16:25 via feedproxy.google.com
  Good real-estate deals do exist, but if a home is listed at a shockingly low price, it may be too good to be true.
  If the listing price is questionable or the seller or agent is acting a little fishy, especially when it comes to paperwork, do more research.
  If the house has a suspicious history, too many cosmetic fixes, or is located in a not-so-great neighborhood, you may not have a deal on your hands.Higher home prices make homebuying these days no easy feat. So when you find a house or proper
  
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• Trucking giant JB Hunt says American businesses are front-running the planned escalation in Trump's trade war

  18-01-2019 16:13 via feedproxy.google.com
  The US says duties on Chinese goods will more than double in March if a trade deal isn't reached.
  Companies appear to be rushing shipments ahead of that deadline, according to the trucking giant JB Hunt.
  Watch JB Hunt's stock trade live.
  As the US and China attempt to reach a trade deal ahead of planned tariff-rate increases, the trucking giant JB Hunt says customers are trying to rush shipments.
  Steamship companies said their boats and reservations had been fuller this month than they were last
  
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• How Apple went from a $1 trillion company to losing over 20% of its share price

  18-01-2019 15:50 via feedproxy.google.com
  Apple lost around $64 billion in market capitalization after warning that sales have slowed.
  Apple's stock has been falling for the past two months after they announced they would no longer report iPhone sales numbers.
  iPhone XR and XS demand has slowed according to some analysts. Apple's CEO Tim Cook attributed slowing sales partly to Donald Trump's trade war with China.
  Business Insider's Kif Leswing breaks down what's going on with Apple.For the past two months, Apple's stock price has been
  
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• 'And now a word from our sponsors…'

  18-01-2019 15:50 via warc.com
  Are advertisements endorsements? When editorial content begins to conflict with a brand’s stated values, is continued investment a gesture of tacit approval? Faris Yakob on whether communications can or should be decoupled from their...
  
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• Chinese companies are defaulting on their debt at a record pace — and experts say it could spark a worldwide crisis

  18-01-2019 15:48 via feedproxy.google.com
  The sheer scope of debt levels in China is leading to fears that the country could be teetering on the edge of a crisis.
  A "startling" number of Chinese companies are relying on new borrowing to cover the interest on existing loans, according to Pantheon Macroeconomics.
  Rising US interest rates will put pressure on how much easing policy Chinese regulators can implement.The sheer scope of debt levels in China is leading to fears that the country could be teetering on the edge of a crisis.
  Perhap
  
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• The Marketing Academy’s 2019 Fellows revealed

  18-01-2019 12:20
  Top marketers from brands such as Mondelez, Waitrose, Marks & Spencer and Amazon are among 18 marketing leaders who have been chosen to take part in The Marketing Academy’s Fellowship programme.
  The nine-month programme aims to equip CMOs and marketing bosses with the skills required to move into board and CEO roles.
  The programme is delivered in partnership with McKinsey and supported by marketing leadership expert and Marketing Week columnist Thomas Barta. It also features sessions
  
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• Helen Edwards: Creative teams often suffer from the same three blind spots

  18-01-2019 08:30
  Advertising creatives have blind spots – collective ones – that lead them to converge on curiously similar solutions for certain targets, tasks or media. It’s as though they can see the challenge only fuzzily, like driving while peering through an old sock.
  Unsure of where the guardrails are, and fearful of the sheer drop beyond, they steer rigidly by the tail lights of the driver in front – who, in turn, is doing the same.
  Here are some of the blind spots I come across
  
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• As P&G in-houses more media should other brands follow suit?

  18-01-2019 08:02
  Procter & Gamble’s in-house agency has taken over a larger share of its media business in the US as the world’s biggest advertiser ups efforts to streamline its agency roster and marketing spend.
  According to AdWeek the FMCG giant carried out an internal bid process, rather than a more traditional pitch, that saw current media agencies Hearts & Science and Carat compete with its in-house team. That process resulted in P&G’s in-house team winning two bids &ndas
  
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• TV ad sales teams need to think digital

  18-01-2019 01:00 via warc.com
  Broadcast TV needs to rethink its own sales approach if it is to effectively counter the challenges to its budgets posed by digital advertising, research suggests.A study for thinktv Canada highlighted several reasons unrelated to advertising...
  
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• Tourism New Zealand leverages the reach of WeChat

  18-01-2019 01:00 via warc.com
  There is fierce international competition to attract an estimated 140 million Chinese outbound travellers, yet Tourism New Zealand has been punching above its weight by leveraging the targeting capabilities of WeChat, the popular social messaging...
  
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• PwC says India's new e-commerce rules could hit sales

  18-01-2019 01:00 via warc.com
  Moves by the Indian government to place new restrictions on foreign investment in the e-commerce sector reportedly carry the risk of a $46bn reduction in online sales by 2022, according to draft analysis by PwC, the international consultancy firm. ...
  
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• Over-the-air viewing on the rise in the US

  18-01-2019 01:00 via warc.com
  The US appears to be witnessing a resurgence in over-the-air TV (OTA), research by Nielsen has found.A TV set with an aerial and a channel dial was once the household norm and familiar to millions of people growing up decades ago. As of May 2018,...
  
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• How Bluetooth can unlock the mystery of outdoor reach

  18-01-2019 01:00 via warc.com
  Bluetooth, the technology that uses wireless connectivity to exchange data across short distances, could be a powerful solution for measuring outdoor ads, according to a paper published in the Journal of Advertising Research (JAR).
  
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• Buoyant UK mobile shopping defies retail woes

  18-01-2019 01:00 via warc.com
  Consumers in the UK are expected to spend a record £25bn this year ordering goods on their smartphones and tablets, according to a new survey that reinforces the need for retailers to adopt a mobile-first strategy.Based on a poll of around...
  
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