Sales & Marketing news

• How to improve customer experience through internal communication

  17-01-2019 17:55
  While they seek to deliver marketing that is both meaningful for consumers and profitable for brands, today’s marketers are working within a discipline undergoing a fundamental transformation. As marketing’s traditional creative skills merge with technology to meet the needs of an always-on, tech-savvy consumer, those two areas of expertise need to combine. When they do that well, they unlock the promise of data for business.
  Senior brand leaders gathered&nbs
  
  Read more

• Colin Lewis: It’s tempting to be cynical but ‘agile’ is the real deal

  17-01-2019 16:30
  ‘Agile’ and ‘agility’ are much derided buzzwords. The much-publicised failures by the likes of Publicis to make themselves agile have not helped the view that it is the emperor’s new clothes.
  However, a few recent experiences have changed my opinion. Firstly, I sat with some of the UK’s most respected marketers as they talked through their challenges, all of them using the word agile – and not just as a buzzword. These folks use real agil
  
  Read more

• How Nationwide gave diversity a voice

  17-01-2019 16:15
  How often does advertising actually portray the authentic life experiences and rich diversity of British society?
  This was the objective for Nationwide, which wanted to create a campaign that stood out from the wider market by giving real people a voice. From a business perspective, the concept also needed to help grow Nationwide’s share of current accounts.
  As as a building society owned by its members, Nationwide believed there was an opportunity to clearly separate its brand from the m
  
  Read more

• Solidarity not charity: Why not-for-profits are shifting their marketing focus

  17-01-2019 16:09
  Brand purpose is under the spotlight like never before as consumers become increasingly critical of businesses looking to ‘do good’ or solve all society’s problems. Consumers are also quick to chastise those which don’t extend their purpose to every aspect of their business or when they feel the brand doesn’t belong in the conversation. You only have to look at Gillette’s attempt to solve toxic masculinity for evidence of that.
  This level of scrutin
  
  Read more

• Advertisement

• Four lessons to help brands sing in other languages

  17-01-2019 16:00 via warc.com
  Catherine Barr shares the four golden rules of transcreation she’s learnt setting up creative translation agency franklyfluent.
  
  Read more

• Ben Davis: Convenient ecommerce is non-negotiable for retailers

  17-01-2019 08:21
  My mum did lots of her Christmas shopping online. She’s not a luddite but it was still quite a shift for a woman born in the 1950s – just – who likes to have a rummage through Marks & Spencer (M&S) with my grandmother and then share a sandwich in the café.
  Her decision to shop online was partly a result of digital confidence – I don’t want to sound patronising but this year she bought an Amazon Firestick for her television, stayed at an Airbnb for th
  
  Read more

• No more ‘holy grails’: Why Coca-Cola is no longer tied to its old brand rules

  17-01-2019 08:00
  Coca-Cola is trying to change. From headline-grabbing acquisitions such as Costa Coffee to its first multibrand campaign last July, one thing is clear: Coke is committed to becoming what it calls a “total beverage company” – and fast.
  From the moment you walk into the $35bn turnover business’s headquarters in Atlanta you can sense that change is happening. A circular marbled hall is surrounded by three arches, with the Coca-Cola logo emblazoned above each. But the r
  
  Read more

• The six big trends shaping the F&B consumer landscape in Asia

  17-01-2019 01:00 via warc.com
  Research agency Mintel says there are six trends that will fashion Chinese and North Asian consumer markets this year and beyond, several of which have big implications for food and beverage brands.Mintel names these trends as, Total Wellbeing,...
  
  Read more

• Advertisement

• Taco Bell balances cult status and mass appeal

  17-01-2019 01:00 via warc.com
  Taco Bell, the quick-service restaurant chain, is seeking to find the right balance of mass-market potential and cult appeal in building its brand, crafting new products, and driving sales.“We are pushing and pulling constantly to get to...
  
  Read more

• Mo' better data - why 5G is a game changer

  17-01-2019 01:00 via warc.com
  Unlike many tech developments, the imminent arrival of 5G promises to be a real game changer for marketers, according to Deloitte Digital’s CMO, not least because they will have more useful data to work with.“The truth is that, as...
  
  Read more

• Inside Red Bull's behavioural strategy for retail partners

  17-01-2019 01:00 via warc.com
  The international energy drink brand Red Bull, is deploying an intensification strategy in the United States and will help its retail partners by deploying findings from an in-depth behavioural study.The study aimed to pull together a set of...
  
  Read more

• Grab adds insurance to list of offerings

  17-01-2019 01:00 via warc.com
  Grab, Southeast Asia’s leading ridesharing brand, is set to offer digital insurance services across the region.The offering is via a joint venture with ZhongAn International, the international arm of China’s insurance giant ZhongAn,
  
  Read more

Follow @sales_mrktinguk on Twitter!