Sales & Marketing news

• Pizza Hut looks to own the pizza delivery space and ‘have some fun’ as it takes swipe at rival

  03-01-2019 18:46
  Pizza Hut is on a mission to own the pizza delivery market in 2019. The struggling casual dining sector was a theme of 2018 with Jamie’s Italian, Carluccio’s, Prezzo and others all forced to close restaurants and this doesn’t look set to change, with Beverley D’Cruz, sales and marketing director at Pizza Hut Europe and UK telling Marketing Week “delivery is going to be one of the key trends for 2019”.
  She explains: “Convenience and great tasting food at
  
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• Proving the ROI of influencer marketing is challenging but it can be done

  03-01-2019 16:10
  Influencer marketing return on investment – the holy grail for brands wanting to justify increasing spend – is yet to achieve clear definition within this still relatively new sector of digital marketing.
  Influencer Intelligence’s latest report, Influencer Marketing 2020, reveals 84% of marketers feel proving the ROI of influencer marketing is a challenge. As investment continues to rise, it’s inevitable that stakeholder demand for budget justification will increase in k
  
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• From tech to finance to hospitality: One marketer on her role as a ‘change agent’

  03-01-2019 16:10
  Kellyn Smith Kenny doesn’t want to coast. From the six years spent at Microsoft to being CMO of Uber, a fast-paced and challenging environment has always been important to her.
  “If you need someone for the big ideas, for the problem-solving, to be a change agent — that’s me. If you want someone to run something 1% better than the year before that feels to me a misallocation of my resources,” she says.
  Starting out as a consultant, Smith Kenny spent her early c
  
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• Coke unlocks 'the handcuffs of the 30-second spot'

  03-01-2019 13:00 via warc.com
  Grand Prix winner of the 2018 WARC Awards’ Effective Content Strategy category, Coca-Cola’s campaign around the African Cup of Nations in Egypt proves that a single-minded message is not always the answer. Here, WARC’s...
  
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• Next benefits from late Christmas shopping but warns on profits

  03-01-2019 11:28
  Sales at Next for the festive period (28 October to 29 December) were up 1.5% year on year, with a surge in shopping in the three-week run-up to Christmas helping to offset a “disappointing” November.
  However, the retailer is expecting profit to be down for the next two years (-0.4% to £723m in 2018/19 and -1.1% to £715m in 2019/20) as the shift to online accelerates and physical stores continue to suffer – a polarisation that became even more apparent over Christm
  
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• Saga overhauls advertising in bid to become member-led organisation

  03-01-2019 09:00
  Saga is hoping to surge forward in 2019 with a bold, “more confident” approach to its marketing strategy, amid plans to invest more in its brand over the next year than ever before.
  This fresh creative approach kicks off in its travel business, as Saga hopes to cut through the crowded New Year holiday booking market with a new campaign tapping into the adventurous spirit and passion of its travellers.
  Positioned around ‘The World is Waiting to Meet You’ tagline, the camp
  
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• Helen Edwards: The marketing discourse is sorely lacking in respect – let’s change that in 2019

  03-01-2019 08:00
  A news story towards the back end of last year is all the impetus we need to tell us what to prioritise as we start 2019. It comes down to a single word: respect.
  In late October, William Sitwell, editor of Waitrose Food magazine, responded to a business email about a proposed feature on plant-based eating to jest that vegans should be killed one by one. As a marketing communicator – which is what anyone editing an in-house magazine really is – he took to an extreme a trait tha
  
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• Societal norms drive beauty category in Asia

  03-01-2019 01:00 via warc.com
  Cultural differences between East and West play a significant role in how consumers approach the beauty category, according to two academics, who report that societal norms in the East exert greater pressure on buyers.Writing for WARC, Shilpa...
  
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• Retailers begin to take stock of Christmas trading

  03-01-2019 01:00 via warc.com
  Early indications are that John Lewis, the UK retail chain, has come through the Christmas trading period in reasonably good shape, but analysts are less optimistic about the prospects for some of its high street rivals.Figures released yesterday...
  
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• Pudding tax proposed by PHE

  03-01-2019 01:00 via warc.com
  Public Health England has highlighted children’s excess sugar consumption levels and suggested that “fiscal measures” – the so-called pudding tax – may be needed to ensure that the food industry meets a target to cut...
  
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• Kraft Heinz taps power of 'actvertising'

  03-01-2019 01:00 via warc.com
  Kraft Heinz, the food company, is tapping into the power of “actvertising” to supplement its messaging with tangible actions that can build its brands in meaningful ways.The firm’s “act not ad” philosophy “helps...
  
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• Didi diversifies into financial services

  03-01-2019 01:00 via warc.com
  Didi Chuxing, the Chinese ride-hailing app, is diversifying into financial services with the launch of new products such as car insurance, personal loans andcrowdfunded medical insurance.Like a number of other apps that have moved beyond their...
  
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• 'Agencies copy us': Deloitte Digital

  03-01-2019 01:00 via warc.com
  Consultancies are trying to “set the tone for the future”, according to the head of Deloitte Digital, and aren’t interested in emulating existing agencies.“I’d actually say the agencies are trying to copy the Deloitte...
  
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