Sales & Marketing news

• How Dr. Martens is engaging consumers beyond the boot

  02-01-2019 15:47
  (Photo: Gavin Watson)Dr. Martens has walked through some of the world’s most iconic eras. Its fame was kickstarted by The Who’s Pete Townshend in 1967 and the world-famous utilitarian boot has since clad the feet of those looking to give the middle finger to the establishment.
  Punks, mods, rockers, skinheads, goths and grungers: for six decades the footwear brand has remained resilient through cultural and political change and withstood the test of many fashions. And while those
  
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• Brand heritage alone will not be enough to save HMV

  02-01-2019 15:47
  Last week HMV became the victim of the ruthless jaws of a struggling high street and collapsed into administration for the second time in six years.
  A cruel sense of de ja vu two years before it is due to celebrate its 100th birthday, the news has (again) reignited the debate over whether this signals the ‘death’ of physical media as streaming services, YouTube and tech giants like Amazon take a growing share of the listening pie.
  HMV is the first to admit it “cannot with
  
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• Once big banks crack the code of how to win millennials, star fintech unicorns will be crushed

  02-01-2019 13:31 via feedproxy.google.com
  The success of Revolut and investment platforms like Robinhood have highlighted the potential gold mine of millennials.
  Companies like Robinhood, Monzo, Revolut, and Acorns will move into lending, banking, payments and investing improving conditions for customers. 
  Goldman Sachs, JPMorgan, UBS and Santander are among those that are also ramping up their expansion.
  This means at least one unicorn will implode amid rising competition and squeezed prices, Autonomous Next says. Fintech sta
  
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• YouGov Ad of the Month – US: Best Buy

  02-01-2019 13:00 via warc.com
  For December, Best Buy was the brand that achieved the biggest uplift in Ad Awareness, according to YouGov's BrandIndex.
  
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• YouGov Ad of the Month – UK: Ferrero Rocher

  02-01-2019 13:00 via warc.com
  In December, Ferrero Rocher achieved the highest uplift in Ad Awareness of any brand in the UK, according to YouGov’s BrandIndex.
  
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• YouGov Ad of the Month – UAE: Etihad Airways

  02-01-2019 13:00 via warc.com
  In December, Etihad Airways was the brand that achieved the largest rise in its Ad Awareness in the UAE, according to YouGov’s BrandIndex.
  
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• The top 10 cities to buy a house in 2019, where jobs are plentiful, construction is booming, and young people are moving in

  02-01-2019 13:00 via feedproxy.google.com
  Housing affordability hit a 10-year low at the end of 2018, but there's still hope for some buyers.
  Wage growth and new construction are keeping up with home price increases in several cities across the United States, according to housing economists from Realtor.com.
  The best places to buy a home in 2019 aren't just the cheapest — Miami, Boston, Boise, and Phoenix will be some of the best housing markets for homebuyers.Housing affordability is in the dumps. 
  In the final quarter of 20
  
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• 10 things you need to know before the opening bell (SPY, SPX, QQQ, DIA, NFLX)

  02-01-2019 12:49 via feedproxy.google.com
  Here is what you need to know.2018 was the stock market's worst year since the financial crisis. The S&P 500 fell 6.2% last year, capped off by a 9.2% plunge in December — the worst final month of the year since 1931.
  More weak data emerges from China. The Caixin/Markit Manufacturing Purchasing Managers' Index for December printed 49.7, its first contractionary reading since May 2017, according to Reuters.
  It's a New Year's bloodbath. The Dow Jones Industrial Average was set to open d
  
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• The world's biggest stock bear says you shouldn't be fooled by the market's rebound — and explains why we're still doomed to lose another 50%

  02-01-2019 11:59 via feedproxy.google.com
  John Hussman — the outspoken investor and former professor who has been predicting a stock crash — briefly turned bullish on the market following its Christmas Eve sell-off.
  But Hussman refuses to get caught up in the hype surrounding the market's rebound. He explains why he thinks equities are still doomed to lose 50% from current levels.The stock market's pre-Christmas disaster was so severe that it did the unthinkable: It made the renowned market bear John Hussman a bull, if only
  
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• Investors are deserting markets and clawing back money from hedge funds — echoing the run-up to the financial crisis

  02-01-2019 11:42 via feedproxy.google.com
  Evidence is mounting that market liquidity is drying up, a report from Deutsche Bank released in the final days of 2018 says.
  Slumping liquidity, or fewer investors buying and selling, raises concerns for 2019, a team of analysts from the bank wrote.
  Such a decline, they said, has echoes of what happened prior to the financial crisis.
  "We recall that the unwinding of quant funds in August 2007 and macro funds in October 2015 were harbingers of subsequent market turbulence."Declining liquidity an
  
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• New Year, new bloodbath: Stocks plunge after weak data from China

  02-01-2019 10:07 via feedproxy.google.com
  US index futures are tumbling, following global stocks lower after manufacturing data out of China signalled a slowdown.
  The S&P 500 was down 6.2% in 2018, booking its worst year since the financial crisis and worst December since the Great Depression. 
  Read more at Markets Insider.US stocks look set to tumble after soft data from China cast a somber mood on global markets on the first trading day of the New Year.  
  In China, the Caixin/Markit Manufacturing Purchasing Managers' Ind
  
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• Iceland, Brexit fears, Nākd: Everything that matters this morning

  02-01-2019 09:01
  Business chiefs predict worse year ahead amid Brexit fears
  Business leaders are pessimistic about the future of the UK economy as fears over Brexit continue to rise among those at the top of their industry.
  According to research by Ipsos Mori, which surveys senior leaders at the UK’s 500 largest listed and private companies, businesses are worried about the year ahead. It found that 74% of leaders were pessimistic about 2019 – an increase of 8% from last year with many becoming incr
  
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• Greggs, John Lewis, Cathay Pacific: Everything that matters this morning

  02-01-2019 09:01
  Greggs taps into flexitarian trend with new vegan sausage roll
  Greggs is tapping into consumers growing desire to adopt a flexitarian diet by introducing a new vegan-friendly sausage roll.
  The new edition will be available from today (3 January) – just in time for Veganuary – and is made from puff pastry, vegetable oil and “bespoke Quorn mince filling”. Greggs sells more than 1.5 million traditional pork sausage rolls each week.
  The move comes after animal welfare g
  
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• Apple, Volvo, The Economist: Everything that matters this morning

  02-01-2019 09:01
  The Economist launches new TV ad
  The Economist has launched its first new brand TV ad in more than a decade as it looks to “reinforce a more emotional connection” to the brand and attract a wider audience.
  The campaign, entitled ‘Never Stop Questioning’ and developed by long-standing agency Proximity, follows the life of a young girl with a curious mind.
  It will run in high-reach broadcast channels including Sky, Channel 4, ITV and Channel 5 in the UK and CBS, NBC, Fox,
  
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• Hack Your Commute: Join a research panel

  02-01-2019 08:30
  As a marketer, a large part of your job is understanding the customer and one of the key means of doing that is conducting marketing research. If you have any level of training and experience it’s highly likely you’ve been intimately involved in this process.
  Whether you’re a graduate marketing executive or a CMO, more than once in your career you will probably have briefed research agencies, sat in focus groups and/or ploughed through decks of resulting data. You might also h
  
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• Public Health England on the challenge of keeping the sugar and anti-smoking agendas ‘alive’

  02-01-2019 08:00
  Public Health England (PHE) is pushing e-cigarettes as an alternative to smoking for the first time and bringing back its ‘Change4Life’ campaign as it looks to find new ways to keep the stop smoking and sugar agendas alive.
  The ‘Smoking Health Harms’ campaign features a video that uses a bell jar experiment to show the difference smoking cigarettes, e-cigarettes and quitting smoking has on lungs. The spot, filmed at University College London, is designed to show smokers
  
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• How marketing is fuelling the ‘post-milk generation’

  02-01-2019 08:00
  Swedish oat milk brand Oatly, the self-styled leader of the ‘post-milk generation’.It is fair to say you know a trend has gone mainstream when it makes it onto primetime TV.
  The 2018 finalist of the BBC’s Apprentice, Camilla Ainsworth, was inches away from scooping a £250,000 investment from Lord Alan Sugar for her alternative-milk brand M+LKPLUS. Despite losing out on the big prize, Ainsworth announced in late December she was rolling out her brand of salted honeycomb ha
  
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• Stories of 2018: Customer Experience

  02-01-2019 01:00 via warc.com
  Customer experience was a significant focus of marketers’ attention in 2018, and, according to WARC’s Marketer’s Toolkit 2019, will continue to occupy their thinking for the year ahead. Here are some of WARC’s most popular...
  
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