Sales & Marketing news

• Dow caps off worst week since the financial crisis with 414-point plunge

  21-12-2018 22:23 via feedproxy.google.com
  The Dow Jones Industrial Average, S&P 500, and Nasdaq Composite all plunged Friday, capping off a volatile week for US stocks.
  The Dow posted its worst week since 2008, and the S&P 500 posted its worst week since August of 2011.
  Follow the US market action here.Stocks tumbled Friday, with the major averages all closing firmly in negative territory. The Dow fell 414 points, or 2%, bringing its weekly decline to 6.87%.
  The S&P 500 also shed 2% on Friday, while the Nasdaq Composite fell
  
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• 'Mad Money' host Jim Cramer apologizes to 'Bond King' Jeff Gundlach after the billionaire hedge-fund manager says he won't go on CNBC anymore

  21-12-2018 21:10 via feedproxy.google.com
  On Monday, legendary bond investor Jeff Gundlach told CNBC that he is "pretty sure this is a bear market for stocks."Jim Cramer, the host of CNBC's "Mad Money," said during a Thursday morning appearance that Gundlach should "stick to bonds."
  Late Thursday, Gundlach said he wouldn't be appearing on CNBC anymore.
  Cramer apologized to Gundlach on Friday, saying "he's proven to be very right."
  Jim Cramer, the host of CNBC's "Mad Money," on Friday apologized to "Bond King" Jeff Gundlach after the bil
  
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• Amazon Web Services could be worth $600 billion by itself. Here's why Wall Street analysts think a spinoff won't happen any time soon. (AMZN, MSFT, GOOGL, GOOG)

  21-12-2018 19:56 via feedproxy.google.com
  Amazon is going to spin off Amazon Web Services (AWS), its market-leading cloud-computing unit, as a separate company, marketing guru Scott Galloway predicted recently at Business Insider's IGNITION conference.
  Galloway, who correctly predicted the company's acquisition of Whole Foods, thinks the spinoff of Amazon Web Services will happen in the next two years.
  Many of the financial analysts who cover the company agree that it's likely to happen — but most don't think it will occur any tim
  
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• Strategic knowledge suffers at the expense of buzzwords

  21-12-2018 11:08
  The fear that marketing strategy is suffering from dwindling interest in favour of an obsession with more fashionable concepts and buzzwords is confirmed by new Google search trend data covering the past five years, provided exclusively to Marketing Week.
  Between 2013 and 2018, the number of searches for ‘marketing strategy’ in the UK fell by 9% and ‘differentiation’ by 5%, while online interest in the terms ‘programmatic’ and ‘millennials’ skyroc
  
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• Interest in direct-to-consumer brands lags big rivals – but maybe not for long

  21-12-2018 08:00
  Direct-to-consumer (DTC) brands remain well behind their established competitors in the retail and FMCG sectors in terms of online interest from shoppers, according to new data on Google search trends provided exclusively to Marketing Week. However, the gap is closing for a number of brands.
  DTC brands have garnered huge amounts of attention in the business press for the threat they could pose to multinational brand owners, Dollar Shave Club’s razor subscription service being the prime exa
  
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• Channel 4’s #TogetherAgainstHate crowned campaign of the year

  21-12-2018 08:00
  Marketing Week readers have voted #TogetherAgainstHate, a collaboration between Nationwide, McCain, Maltesers and Channel 4, as the best campaign of 2018.
  The campaign won with 70% of the votes, beating CALM’s ‘Project 84′ into second place. Both fought off tough competition from 14 other campaigns, knocking out activity from the likes of Nike, KFC, John Lewis and McDonald’s across three rounds of voting.
  The winning campaign saw the brands involved join forces to take a
  
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• Snap employees will not receive cash bonuses for the second straight year (SNAP)

  21-12-2018 01:04 via feedproxy.google.com
  Snap employees will not receive cash bonuses for the second straight year, according to a report by Cheddar. 
  Instead, individual employees may receive performance-based bonuses in the form of stock options. 
  Thursday's news caps a rough 2018 for Snap, which the saw its stock and user numbers decline.On the same day its stock fell below $5 for the first time, a report by Cheddar on Thursday indicated that Snap employees would not receive cash bonuses for a second consecutive year. 
  
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• Consumers low on festive cheer as confidence drops to five-year low

  21-12-2018 01:01
  Consumer confidence dropped to its lowest level in five years in December and there is likely “more downside” to come as Brexit twists and turns leave little room for manoeuvre for marketers and retailers.
  According to GfK’s barometer, consumer confidence fell to -14 in December, a one point drop compared to both the prior month and December 2017. The last time the score dropped so low was in July 2013 and means consumer confidence has been in negative territory all year.
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• Virgin Radio's new Chris Evans show will have no ads

  21-12-2018 01:00 via warc.com
  Chris Evans, the British celebrity radio DJ, will present his final show for BBC Radio 2 on Christmas Eve before moving to Virgin Radio, where a pioneering deal with Sky means the commercial station will broadcast his new show completely free of...
  
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• Use data to speed NPD and boost success rates

  21-12-2018 01:00 via warc.com
  Data and machine learning are increasingly being used by food and beverage brands to develop new products and to identify the flavours that will work best in new markets.An ESOMAR paper observes that a common practice is to launch one basic...
  
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• Is the time finally right for male cosmetics in Asia?

  21-12-2018 01:00 via warc.com
  The male cosmetics market in Asia has yet to take off in the manner frequently predicted, but manufacturers are gearing up for another go, this time focusing on making products more accessible.Eight or nine years ago,men were being seen as...
  
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• Brands should balance 'warmth' and 'competence'

  21-12-2018 01:00 via warc.com
  Brands should try to strike a balance in displaying “warmth” and “competence” to consumers, according to a paper in the Journal of Advertising Research (JAR).Christina Peter (LMU Munich) and Milan Ponzi (Logit...
  
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• AB InBev seeks to develop cannabis drinks

  21-12-2018 01:00 via warc.com
  AB InBev, the world’s largest brewer, is teaming up with Tilray, a cannabis producer based in Canada, to research and develop non-alcoholic drinks infused with the drug.The new partnership, which was announced
  
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