Sales & Marketing news

• Nike spikes on earnings after getting a big boost from digital (NKE)

  20-12-2018 22:36 via feedproxy.google.com
  Nike shares rose 8% in after-hours trading Thursday after beating analysts' expectations on both the top and bottom line.
  The sneaker giant said it got a big boost from its digital business.
  Watch Nike trade live.Nike shares jumped 8% in after-hours trading Thursday after the company reported second-quarter results that topped Wall Streets estimates on both the top and bottom lines.
  Here's what Nike reported, compared to what analysts surveyed by Bloomberg were expecting:Earnings per share: $0.5
  
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• The CEO of Argo AI, a self-driving startup backed by Ford, reveals the one thing that is absolutely necessary for an autonomous-driving company to survive (F)

  20-12-2018 22:11 via feedproxy.google.com
  The CEO of Argo AI, Bryan Salesky, thinks self-driving companies need to partner with major automakers.
  Salesky said it's too hard to go it alone without an automaker's expertise and scale.
  In 2017, Ford invested $1 billion in Argo AI.The past few years have been good for entrepreneurs who were early to the self-driving-car game.
  In the aftermath of the financial crisis and the bankruptcies of General Motors and Chrysler, markets were focused on the overall health of the auto industry. As far as
  
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• The Dow hits its lowest level in more than a year amid worries about rising rates, potential government shutdown

  20-12-2018 22:07 via feedproxy.google.com
  Stocks continued their steep decline Thursday, a day after the Federal Reserve raised rates.
  The Fed signaled it expects to hike rates twice in 2019. It previously had expected three rate hikes next year.
  Watch the major US indexes trade in real time here.
  Wall Street extended sharp losses to hit new lows for the year Thursday as markets continued to digest the Federal Reserve's decision to raise rates.
  The Dow Jones Industrial Average plunged about 2%, or more than 450 points, to its lowest lev
  
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• Snap sinks below $5 for the first time (SNAP)

  20-12-2018 20:33 via feedproxy.google.com
  Snap shares slumped below $5 for the first time on Thursday.
  They are down more than 70% below their $17 initial-public-offering price.
  Watch Snap trade live.
  Snap shares briefly dropped below the $5 mark for the first time Thursday as a difficult year for investors in the social-media company got even worse. The stock has slumped more than 65% year-to-date and is down more than 70% since going public at $17 in March 2017. It's currently trading at $5.06 a share, as of 2:26 p.m. ET.
  The year act
  
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• Ken Moelis just promoted a new class of managing directors — we got a hold of his internal memo to the firm

  20-12-2018 20:26 via feedproxy.google.com
  Boutique investment bank Moelis & Co. is promoting five employees to managing director. 
  Founder and CEO Ken Moelis sent around an internal memo late last week announcing the new class of MDs.
  The boutique, which is having a record year, now has 130 MDs, 30% of which were promoted internally.Five employees at Moelis & Co. have a reason to start their Christmas celebrations early this year.
  Wall Street rainmaker Ken Moelis, founder and CEO of the boutique investment bank, sent around
  
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• Short-seller Andrew Left's Citron Research calls Twitter the 'Harvey Weinstein of social media,' says it will plunge more than 30% (TWTR)

  20-12-2018 19:21 via feedproxy.google.com
  Twitter is "toxic" for women, short-seller Andrew Left said Thursday. He called it "the Harvey Weinstein of social media."
  Left cited a study from Amnesty International that claims Twitter fails to "effectively tackle violence and abuse on the platform," undermining women’s mobilization for equality and justice.
  He says Twitter's stock will plunge more than 30% from current levels.
  Watch Twitter trade live.
  Twitter will plunge more than 30% from its current price of about $30 a share becau
  
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• Deutsche Bank has hired a new managing director in credit trading, one of the bank's top businesses

  20-12-2018 18:45 via feedproxy.google.com
  Deutsche Bank has hired a new managing director in its credit-trading business, one of the bank's top performers.
  Drew Meany, formerly a managing director at Cantor Fitzgerald, is joining Deutsche Bank as a managing director in high-yield credit trading, according to people familiar with the matter.
  While overall fixed-income-trading revenues have declined at Deutsche Bank this year, credit trading is a bright spot where the bank is tied for first on the industry league tables.Deutsche Bank is a
  
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• The Fed 'sent a foggy message': Here's what Wall Street is saying about the rate hike

  20-12-2018 17:19 via feedproxy.google.com
  The Fed increased its benchmark interest rate by a quarter percentage point on Wednesday.
  It also signaled there may be fewer hikes ahead than previously expected.
  Stocks plummeted following the decision.
  The Federal Reserve on Wednesday raised its benchmark interest rate by a quarter percentage point to a target range of between 2.25% and 2.5%, marking the fourth hike this year and the ninth since 2015. The central bank also signaled it would take a tentative approach to setting monetary policy
  
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• A Tesla director of investor relations just left the company (TSLA)

  20-12-2018 16:36 via feedproxy.google.com
  Aaron Chew, an investor relations director for Tesla, is leaving the company, he confirmed to Business Insider. 
  Chew is the latest in a lengthy list of executive departures from Tesla in recent months. A Tesla director of investor relations, Aaron Chew, has departed the company, he confirmed to Business Insider, adding to a long string of departures from the company this year.
  Chew joined Tesla in 2016 after its acquisition of Solar City in 2016, where he reported to head of investor
  
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• Top bankers, investors and CEOs look into a crystal ball and share their biggest predictions for 2019

  20-12-2018 16:14 via feedproxy.google.com
  2018 was an eventful year in the finance world. From big hedge funds shuttering, to unicorns (finally) filing for IPOs, to huge transformations in the media and telecom industries. 
  So what should we expect in 2019?
  Business Insider spoke with a variety of of experts, from high flying money managers to prominent investors to top investment bankers and executives. Here's what they said about the biggest trends next year.Four top investors gave their best predictions for trends in the asset-
  
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• Morgan Stanley has a wild theory about how Tesla could use the trade war to its advantage

  20-12-2018 16:12 via feedproxy.google.com
  Following GM's decision to close a number of its production centers in North America, Morgan Stanley says Tesla could takeover some of the closing factories as it increases its staff count.
  Tesla could serve as a "white knight" for threatened manufacturing jobs in the US, particularly in Ohio.
  Morgan Stanley sees a huge PR benefit for Tesla from any move that saves under pressure jobs. Tesla could move to pick up one of GM's soon-to-be redundant factories in Ohio aiding US manufacturing and
  
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• The stock market really hates Fed Chairman Jerome Powell

  20-12-2018 15:59 via feedproxy.google.com
  The stock market's reactions to the Federal Reserve's decisions under Chairman Jerome Powell have been negative across the board, according to an analysis from Bespoke Investment Group.
  "The S&P 500 has now fallen for a record 7th straight Fed Day, which is a streak that began when Powell became Chair," the firm wrote in a note to clients on Wednesday afternoon.
  The stock market turned sharply lower Wednesday after Powell spoke at his press conference that followed the Fed's latest interest-
  
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• Global markets are plunging as the Fed's 'hawkish tone' steals Christmas

  20-12-2018 15:54 via feedproxy.google.com
  Global stocks fell sharply after the Federal Reserve raised interest rates and said monetary-policy tightening would continue in 2019.
  Investors had been hoping the Fed and Chairman Jerome Powell would be explicitly dovish in their communications but were left disappointed by the central bank's tone.
  It was a sea of red: Stocks in the US, Europe and Asia are all sharply lower on Thursday.
  Soon after the US open the S&P 500 was 0.8% lower, while the Dow Jones has dropped 0.9%
  Almost all major
  
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• How mobile can take centre stage in creative brand storytelling

  20-12-2018 15:00 via warc.com
  But as they get creative with brand storytelling, advertisers mustn’t forget to extend their activities to mobile, using this perfectly placed channel to continue and deepen the narrative across devices that are always to hand and play an...
  
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• The maker of Marlboro cigarettes is betting $12.8 billion on the e-cigarette startup Juul (MO)

  20-12-2018 14:55 via feedproxy.google.com
  Juul announced Thursday that Altria had invested $12.8 billion into the e-cigarette startup, good for a 35% stake.
  After the deal closes, Juul can leverage Altria's tobacco-retail network to reach adult smokers.
  In November, the Food and Drug Administration imposed new rules on vaping and ethanol cigarettes.Watch Altria trade live.
  Juul announced Thursday that Altria, the maker of Marlboro cigarettes, had invested $12.8 billion into the e-cigarette startup, good for a 35% stake. The deal values
  
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• While China and the US spar over trade, Europe quietly heads for its worst year since the financial crisis

  20-12-2018 14:22 via feedproxy.google.com
  2018 has been, by pretty much every quantifiable measure, a nightmare for investors, but while most attention has been focused on the US and China, Europe has suffered worse.
  The Euro Stoxx 50 index of Europe's biggest companies has fallen more than 15% so far in 2018.
  European stocks have dropped three times more than the S&P 500, and are headed for their worst year since the financial crisis.
  Economic woes in Germany, a budget crisis in Italy, Brexit, and France's social issues are all par
  
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• The Fed just marched ahead with an interest-rate hike — here's what the increase means for your wallet

  20-12-2018 14:22 via feedproxy.google.com
  The Federal Reserve hiked its fed funds rate by 25 basis points to a range of 2.25% to 2.5% on Wednesday.
  In response, banks across the US began raising their prime lending rate to 5.5% from 5.25%.
  This will affect the rates for credit cards and other non-mortgage loans.Despite attacks from President Donald Trump and wobbles from the financial markets, the Federal Reserve on Wednesday lifted its fed funds rate by 25 basis points to a range of 2.25% to 2.5%. It marked the fourth interest-rate hik
  
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• TSB returns to brand advertising after IT meltdown with rallying call to encourage bank account switching

  20-12-2018 13:10
  TSB is returning to brand advertising for the first time since its botched IT upgrade earlier this year as it looks to convince consumers to switch to its current account.
  The campaign, created by Joint, is built around the fear of missing out, or FOMO. In this case, TSB feels millions of people are missing out by having a current account that doesn’t offer them any interest whereas TSB’s Plus Account offers 5% interest to all customers for no monthly fee.
  The creative features Henr
  
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• Best of Marketoonist from 2018

  20-12-2018 11:31
  The post Best of Marketoonist from 2018 appeared first on Marketing Week.
  
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• The year in review and predictions for 2019: Marketing Week, Mark Ritson and Helen Edwards explore

  20-12-2018 11:17
  In the latest Marketing Week Explores podcast, editor Russell Parsons and reporters Ellen Hammett and Molly Fleming share their marketing moments of 2018, predictions for the year ahead and what they would like to consign to Marketing Week’s Room 101 in 2019.
  From sustainability and GDPR, to ‘brave’ brands and more responsible advertising, listen to the podcast to find out what the Marketing Week editorial team thinks. Regular columnists Mark Ritson and Helen Edwards share the
  
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• Marketers from Sainsbury’s, Direct Line, Debenhams and more share their predictions for 2019

  20-12-2018 08:16
  Richard Cristofoli, managing director, of beauty and marketing, Debenhams:“I think we’re going to see this continued trend of marketers having to justify the level of investment they are making on any platform and at any level, first to their businesses and shareholders, and then to their customers and their colleagues.
  “Personalisation is only going to grow in importance and trying to tailor and target messages to customers in a way they find interesting and relevant.
  &l
  
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• UK consumers face £4bn loyalty penalty

  20-12-2018 01:00 via warc.com
  UK consumers who stick with their existing brand in five markets are overpaying by £4bn ayear ascompanies charge them higher prices than new customers, according to an investigation by the Competition and Markets Authority (CMA).The...
  
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• Say no to New Year’s resolutions. Aim for revolution instead

  20-12-2018 01:00 via warc.com
  Many of us will try (and likely fail) to change something in our lives in the New Year. Behavioural Economics can explain many of the sounds reasons behind these failed resolutions, but according to Ed Owen, Head of programme content at the...
  
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• Luxury brands stress payment options in India

  20-12-2018 01:00 via warc.com
  Premium brands are choosing to stress easy payment terms to Indian consumers – in the form of equated monthly instalments (EMI) –above the unique quality of their products.EMI has become what the Business Standard described as the...
  
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• IBM's agile marketing formula

  20-12-2018 01:00 via warc.com
  IBM, the technology company, has embraced agile marketing as a means of driving return on investment and adapting its messaging at speed.Michelle Peluso, IBM’s SVP and CMO, discussed this subject at the Association of National...
  
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• Facebook reels from data sharing revelations

  20-12-2018 01:00 via warc.com
  An investigation into Facebook’s data-sharing practices has revealed that for years the social network has handed over access to sensitive user data to business partners through previously undisclosed special arrangements.This is according...
  
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• British travel sector brushes off the Brexit blues

  20-12-2018 01:00 via warc.com
  Major travel brands such as TUI are pushing ahead with a New Year marketing blitz, in defiance of fears over Brexit.A page-one story in The Sunday Times last weekend could not have come at a worse time for the travel industry. “No-deal...
  
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• Brands need to keep up with online consumers

  20-12-2018 01:00 via warc.com
  With more than half of Southeast Asia now online, the retail climate in the region is changing fast and both brands and retailers have an opportunity to “to really know their customer”, according to a regional Google executive. ...
  
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• After fake news, now it's fake sponsored content

  20-12-2018 01:00 via warc.com
  Sponsored content on Instagram user feeds was once seen by many as “selling out”, but now it’s considered cool and a sign of success.According to The Atlantic, rising Instagram stars have taken to
  
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