Sales & Marketing news

• How one business bridged the leadership gap by inviting 12 young marketers to take over for a year

  19-12-2018 18:23
  Visit Scotland’s Nikki Sherret in her role as a young director. Credit: Simon Williams Photography EdinburghAs a young marketer, imagine getting the chance to take the reins and lead the marketing team at your brand for a month. It’s not often junior marketers get such an opportunity, but it’s something Visit Scotland’s director of marketing and digital Charlie Smith was keen to do after hearing 2018 was going to be the ‘year of young people’ in Scot
  
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• How marketing is shifting sales’ focus from process to customer

  19-12-2018 17:10
  The post How marketing is shifting sales’ focus from process to customer appeared first on Marketing Week.
  
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• Russell Parsons: My challenge to you for 2019? Break from consensus thinking

  19-12-2018 15:40
  This has been an eventful year – in politics, in economics and yes, in marketing. Although the world of marketing doesn’t move at the breakneck speed of the daily drama around the Trump presidency and Brexit, there’s been plenty to chew over in 2018.
  Over the past few weeks, we have looked to make sense of this year’s milestones in marketing. We have highlighted the campaigns that can be held up as examples of best practise in tackling every day challenges, to those
  
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• From skate to streetwear: Kodak’s plans to bring its consumer brand back in a ‘big way’

  19-12-2018 14:33
  The Kodak x Forever 21 brand license, which went live in September.Kodak is a company in complete transformation. From reinventing the product experience to finding innovative new ways to market, the focus is on bringing the company back to founder George Eastman’s original vision from the 1880s to make photography as simple as using a pencil.
  For chief brand officer Dany Atkins, the ambition is for people to know and love the Kodak brand like they did in the past. While the business is cu
  
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• From skate to streetwear: Kodak’s plans to bring back its consumer brand in a ‘big way’

  19-12-2018 14:33
  The Kodak x Forever 21 brand license, which went live in September.Kodak is a company in complete transformation. From reinventing the product experience to finding innovative new ways to market, the focus is on bringing the company back to founder George Eastman’s original vision from the 1880s to make photography as simple as using a pencil.
  For chief brand officer Dany Atkins, the ambition is for people to know and love the Kodak brand like they did in the past. While the business is cu
  
  Read more

• From skate to streetwear: Kodak plans to bring back its consumer brand in a ‘big way’

  19-12-2018 14:33
  The Kodak x Forever 21 brand license, which went live in September.Kodak is a company in complete transformation. From reinventing the product experience to finding innovative new ways to market, the focus is on bringing the company back to founder George Eastman’s original vision from the 1880s to make photography as simple as using a pencil.
  For chief brand officer Dany Atkins, the ambition is for people to know and love the Kodak brand like they did in the past. While the business is cu
  
  Read more

• The changing nature of ownership: How brands are catering for ‘generation rent’

  19-12-2018 08:00
  The concept of ownership has completely evolved. Netflix has changed how we watch movies, Spotify has revolutionised how we listen to music and Uber has transformed how we get from A to B. Now, alternatives to owning furniture, the third largest material asset in consumers’ lives after a home and car, are popping up and taking advantage of the growth in the rental market.
  Better known as ‘non-attachment’ today’s society unknowingly lives by the ancient Sanskrit term
  
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• 3 Benefits of AI for forecasting and operational efficiency

  19-12-2018 02:59 via retailpro.com
      In retail, making the mark — or missing it — leads to the success — or failure — of the business. Sales predictions, identifying new customers and developing relationships with trusted partners are all a part of that …
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• Human engagement through Artificial Intelligence

  19-12-2018 01:45 via retailpro.com
      It is a question that every retailer ponders: How are customers engaged with my brand and how can I keep them engaged? In the past, surveys were a common tool for gauging customer interest, but today’s shoppers are …
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• Why brands need to combine data ethics and purpose

  19-12-2018 01:00 via warc.com
  Data ethics are set to be a crucial factor in driving brand trust and those brands that can meet consumer demands in this regard, as well as acting with purpose, stand to outperform their rivals, according to an agency expert.In a WARC Best...
  
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• MetLife taps power of emotional ads

  19-12-2018 01:00 via warc.com
  MetLife, the insurance provider, has revealed that emotional advertising can help it engage with its target audience in new, more powerful ways.Nisha Yadav, MetLife’s head/global brand research, discussed a rebranding programme and strategic...
  
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• Instagram found to be key tool in US voter manipulation

  19-12-2018 01:00 via warc.com
  Instagram was a vital tool used by Russian trolls to influence voters in the 2016 presidential election, a new Senate report claims.The study concluded that the Facebook-owned platform played a more important role than Facebook itself, even though...
  
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• Google launches pay-for-conversions bidding for display ads

  19-12-2018 01:00 via warc.com
  Google has announced a new ad service that allows advertisers to pay for conversions instead of clicks or impressions. The new option of conversion-based bidding, called “Pay for conversions”, is aimed at display campaigns,
  
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• Getting a handle on Asian e-commerce

  19-12-2018 01:00 via warc.com
  E-commerce in Asia is bigger and growing faster than anywhere else in the world, and marketers in the region need to be aware of the particular concerns and behaviours that are driving this success.“If you are thinking about e-commerce, this...
  
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• Facebook tightens political ad rules in India

  19-12-2018 01:00 via warc.com
  Facebook intends to embark on strict and time-consuming identity checks on all political advertisers in India ahead of next year’s general election.The social media platform has emailed individual advertisers and agencies saying they will be...
  
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