Sales & Marketing news

• A little data-driven loyalty goes a long way

  18-12-2018 23:02 via retailpro.com
      Retaining existing customers by keeping them satisfied and engaged is far less costly than identifying and appealing to new customers, yet too often retailers let their regulars drift away. Why do retailers allow that to happen, especially when …
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• The Fed’s next decision is its most important in recent memory — and the future of the stock market is at stake

  18-12-2018 18:34 via feedproxy.google.com
  The Federal Reserve's rate-hike decision on Wednesday will be one of the most important and closely watched in recent memory.
  Monetary tightening guidance from the central bank has been a major driver of stock-market fluctuations this year, and that's certain to continue.
  President Donald Trump is complicating matters by criticizing the Fed on Twitter in an attempt to keep them from raising rates.
  Experts across Wall Street are also torn about the Fed's path ahead, and the impact its decision wi
  
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• Trump claims illegal immigration costs the US more than $200 billion a year. Even anti-immigration groups are confused.

  18-12-2018 18:30 via feedproxy.google.com
  In a tweet Tuesday, President Donald Trump asserted illegal immigration costs the US more than $200 billion a year.
  That contradicts widespread estimates, even from conservative and anti-immigration groups. 
  It also is at odds with his own previous assertions.
  President Donald Trump on Tuesday claimed without evidence that immigrants unlawfully in the United States cost the country hundreds of billions of dollars per year, contrary to expert findings."Illegal immigration costs the United St
  
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• Weetabix looks to arrest declining sales with campaign that taps into personalisation

  18-12-2018 18:16
  Weetabix is working more closely with retailers as part of a new campaign that aims bring to life its ‘Have you had your Weetabix?’ strapline and encourage consumers to personalise their breakfast in the face of declining sales.
  The ‘Any-Which-Way-A-Bix’ campaign, which kicks off on 1 January, will form part of the brand’s planned £10m media spend in 2019.
  It includes a new TV advert, as well as social media and in-store activity that encourages shoppers to u
  
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• Blue Apron becomes a penny stock, trading under $1 for the first time (APRN)

  18-12-2018 18:06 via feedproxy.google.com
  Blue Apron shares fell below $1 for the first time on Tuesday.
  The company's initial public offering priced at $10 in June 2017. 
  Amazon bought Whole Foods just days before Blue Apron's IPO and then soon after announced it was entering the meal-kit space. 
  Watch Blue Apron trade live.
  Blue Apron became a penny stock Tuesday, falling below the $1 mark for the first time as a publicly traded company. Shares touched a low of $0.88 — down more than 90% from their $10 initial-public-o
  
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• Trump's trade-war truce has been a windfall for investors betting against the Tesla of China (NIO)

  18-12-2018 17:57 via feedproxy.google.com
  China announced Friday plans to roll back import charges on US vehicles and auto parts.
  The announcement is a "negative headline for domestic Nio, but positive for the likes of imported automakers, especially Tesla," said Matthew Unterman, director of the financial analytics firm S3 Partners.
  As a result, Nio, widely seen as the Tesla of China, tanked 10% in two days, bringing $26.9 million mark-to-market profit to investors betting against the stock.
  Watch Nio trade live.President Donald Trump'
  
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• SpaceX is reportedly raising $500 million with help from Tesla’s largest shareholder

  18-12-2018 17:37 via feedproxy.google.com
  SpaceX is eyeing a $500 million funding round that values the company at more than $30 billion, the Wall Street Journal reports. 
  Baillie Gifford, a century-old Scottish investment firm, owns about 7% of Tesla. An investment in SpaceX could be an affirmation of its confidence in CEO Elon Musk.
  The firm's head of US equities explained to Business Insider in October how it spots the next big tech companies to invest its money. SpaceX is raising $500 million at a massive $30.5 billion val
  
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• An investment banker's husband was charged with insider trading after he allegedly eavesdropped on her discussing a $2.6 billion M&A deal

  18-12-2018 17:08 via feedproxy.google.com
  The Securities and Exchange Commission charged a New York-based banking consultant who allegedly listened to his then-fiancée's calls about 2016's Alaska Air acquisition of Virgin America, a deal she worked on as an investment banker. 
  He allegedly bought options based on what he heard – and made more than $250,000 in less than a month.
  The SEC charged the accountant with insider trading.A New York accountant has to pay more than $500,000 to the Securities and Exchange Commissi
  
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• A reliable, little-talked-about stock-market indicator is rolling over, and it's a warning sign for investors

  18-12-2018 16:47 via feedproxy.google.com
  Margin debt has seen a steep decline from its record high hit earlier this year.
  That's a warning sign for US stocks, according to a new report from Bank of America Merrill Lynch.
  This measure has proved to be something of a solid stock-market indicator, particularly around notable sell-offs during the dot-com bubble and the financial crisis.Margin debt hit a record high back in May. It's gone mostly downhill from there. The notable decline is a negative development for US equities, according to
  
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• A storm is brewing in the hedge-fund business. Here are 5 major changes coming to the industry in 2019.

  18-12-2018 15:58 via feedproxy.google.com
  Hedge-fund performance slumped while fees were cut in 2018.
  Industry insiders say equity managers, the battle for tech talent, and fee pressure are all coming up daily at hedge funds big and small.
  "It's not a great time to be in the hedge-fund business, relative to other times," said Adam Zoia, CEO of the consulting firm CompIQ.Headlines about high-profile hedge-fund closures and performance troubles commanded the industry's attention in 2018. A year that started with promise for both establish
  
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• Barclays just hired two Wall Street veterans in its chief investment office (BARC)

  18-12-2018 15:36 via feedproxy.google.com
  Barclays just hired two new executives, Sanjeev Mordani and Ravi Singh, to work under the CIO of the international unit. 
  While naming some new senior hires, Barclays has made big cuts to about 100 senior staff this year.
  Insiders at Barclays say the cuts of senior staff this year and managing director promotions in December signal a desire to give promising up-and-comers opportunities for advancementBarclays just hired two senior executives, Sanjeev Mordani and Ravi Singh, to work under th
  
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• Investors just poured a record amount into bonds as 'extreme bearishness' sends them fleeing from stocks

  18-12-2018 15:33 via feedproxy.google.com
  Investors poured a record amount of money into bonds over the past week, according to a fund manager survey conducted by Bank of America Merrill Lynch.
  That came at the expense of stocks, which saw massive outflows and a large reduction in allocation, BAML data shows.
  The stock market is facing a series of simultaneous headwinds, perhaps most notably the prospect of a hawkish Federal Reserve decision on Wednesday.Investors fleeing the stock market are seeking shelter in bonds to an unprecedented
  
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• Tilray is soaring after announcing a deal with a unit of the Swiss drug giant Novartis to take its medical products global (TLRY)

  18-12-2018 15:32 via feedproxy.google.com
  Tilray announced Tuesday that it has partnered with a division of Swiss drug giant Novartis AG to develop and distribute its medical cannabis products in legal jurisdictions around the world.
  Shares rallied as much as 17% following the news.
  Watch Tilray trade live.The cannabis producer Tilray is rallying, up as much as 17% early Tuesday, announcing it has signed a global partnership with Sandoz AG, a division of Swiss drug giant Novartis AG, to increase the availability of its medical cannabis
  
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• Adtech: Predictions for 2019

  18-12-2018 15:30 via warc.com
  Professionals from the world of adtech give WARC their predictions for the year ahead.
  
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• Trucking stocks are getting whacked and it's a sign the industry is facing a big slowdown ahead, analyst says

  18-12-2018 14:32 via feedproxy.google.com
  Trucking stocks have been under pressure in recent months, tumbling by more than 20% since September.
  Lower demand and a drop in oil prices are starting to "take their toll on trucking-industry pricing power," according to Nicholas Colas, co-founder of DataTrek Research.
  "It's become more obvious that freight-demand and pricing gains will slow meaningfully in 2019," Matthew Young, an equity analyst at Morningstar told Business Insider.
  Trucking stocks have been under pressure in recent months, s
  
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• TSB’s former digital marketing director on the ‘most challenging time’ of his career

  18-12-2018 14:24
  TSB’s recently departed digital marketing and ecommerce director Stuart Brann is not afraid to admit that 2018 has been tough, following an IT meltdown in April which saw thousands of customers locked out of their accounts.
  He joined the bank following its split from Lloyds Banking Group, tasked with driving growth at “the UK’s largest challenger bank” and migrating accounts to an IT system created by its new Spanish owner Sabadell. But given it is now thousands of custo
  
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• TSB’s digital marketing director on the ‘most challenging time’ of his career

  18-12-2018 14:24
  TSB’s digital marketing and ecommerce director Stuart Brann is not afraid to admit that 2018 has been tough, following an IT meltdown in April which saw thousands of customers locked out of their accounts.
  He joined the bank following its split from Lloyds Banking Group, tasked with driving growth at “the UK’s largest challenger bank” and migrating accounts to an IT system created by its new Spanish owner Sabadell. But given it is now thousands of customers and £25
  
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• Homebuilders are losing confidence — and it could be an 'ominous' sign for the US economy (XHB, ITB)

  18-12-2018 14:21 via feedproxy.google.com
  The National Association of Home Builders' sentiment index out Monday posted its largest two-month decline in 17 years, and the second-largest two-month decline since the measure's creation in 1985.
  Some say the recent drop is a troubling signal for the broader US economy. The index's decline comes just ahead of the Federal Reserve's widely expected interest rate hike on Wednesday.
  In another measure of the housing sector's health, one popular homebuilder-tracking ETF (XHB) has plunged 19% this
  
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• Here are the hedge-fund managers to watch in 2019 as the industry battles poor performance

  18-12-2018 14:00 via feedproxy.google.com
  Hedge-fund managers struggled through 2018 as market volatility and fee pressure cut into returns and profits.
  The funds to watch in 2019 are a mix of well-known veterans, up-and-coming startups, and star traders ready to set out on their own.Through the first half of 2018, hedge funds were getting along pretty well. The year did not finish on the same note.
  The third quarter was the first three-month stretch in which fund closures outpaced launches in more than a year, and market volatility in
  
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• Deutsche Bank has hired another senior software banker as it tries to cash in on the tech-dealmaking bonanza

  18-12-2018 14:00 via feedproxy.google.com
  Deutsche Bank has hired senior software investment banker Greg Thorne, who was formerly a managing director at Stifel.
  That's the second senior software banker the firm has hired in the past two months.
  Tech banking has recently been a bright spot for Deutsche Bank amid a turbulent 2018. The bank is aiming to capitalize on the industry's busiest and most lucrative sector heading into next year.Deutsche Bank has hired another senior software banker — the second in the past two months &mdash
  
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• 10 things you need to know before the opening bell (SPY, SPX, QQQ, DIA, ORCL, CBS)

  18-12-2018 12:47 via feedproxy.google.com
  Here is what you need to know.'Grinch-like' US stocks are on course for their worst December since the Great Depression. The S&P 500 has fallen 7.8% this month and is on track for its worst December since 1931 — when it lost about 15% during the throes of the Great Depression.
  Credit Suisse is telling its wealthiest clients to move their money out of the UK ahead of Brexit. The bank has contacted its ultra-wealthy clients and told them to finish moving their assets out of the UK ahead
  
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• Investors have given up on a popular stock-market hedge — here's how that could change the way the market trades in 2019

  18-12-2018 12:08 via feedproxy.google.com
  Over the past few years, investors made a habit of shorting the biggest and best-performing companies in the stock market as a way to hedge against market-wide losses.
  Financial-analytics firm S3 Partners just published new research suggesting that this practice is slowing down, which could change how investors trade the market going forward.As the market's largest and most heavily traded stocks reached unprecedented heights during the bull market, an interesting dynamic was playing out under th
  
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• Marketoonist on data, privacy and brand trust

  18-12-2018 12:02
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on data, privacy and brand trust appeared first on Marketing Week.
  
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• What are the real customer benefits of AI?

  18-12-2018 11:15
  The post What are the real customer benefits of AI? appeared first on Marketing Week.
  
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• 'Grinch-like' US stocks are on course for their worst December since the Great Depression

  18-12-2018 11:12 via feedproxy.google.com
  US stock markets are set for their worst December since 1931, when the country was in the throes of the Great Depression.
  The S&P 500 has lost nearly 8% of its value this month, eclipsing the 6% fall witnessed during the final month of 2002.
  Traditionally, stocks climb into the year-end in what is known as a "Santa rally" — a phenomenon in which stocks rise in December as investors are filled with festive cheer and optimism.
  Follow the latest market moves at Markets Insider.The US stoc
  
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• Credit Suisse is telling its wealthiest clients to hurry and move their money out of the UK before Brexit

  18-12-2018 10:46 via feedproxy.google.com
  Private bankers at Credit Suisse have reportedly told ultra wealthy clients to accelerate moving assets out of the UK by January. 
  A lack of clarity around Brexit could cause "turmoil" ahead of a rescheduled parliamentary vote on the Brexit deal on January 14. 
  The move comes at a time when the super rich are already leaving UK assets and diversifying their portfolios.Credit Suisse is sounding the alarm on Brexit uncertainty after advising some of its wealthiest clients to consider acc
  
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• Mark Ritson: Don’t be seduced by the pornography of change

  18-12-2018 08:22
  As we head into the holidays marketers around the world are about to take a well-earned break. There is just time for one more festive tradition. Somewhere between Christmas and the New Year we all get a deluge of predictions, prophetic articles and PowerPoint trend decks. More and more marketers, it seems, don the VR headset of futurology and take time to predict what will change in 2019.
  Marketing is a fascinating discipline in that most people who practice it have no idea about its origins a
  
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• Newsbrand reach depends on digital

  18-12-2018 01:00 via warc.com
  New data on UK consumers’ appetite for newspapers and magazines makes for some happy reading for publishers.PamCo research on which newspapers and magazines people read – and, crucially, whether in print or on digital devices –...
  
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• Marketers must face growing data anxiety

  18-12-2018 01:00 via warc.com
  A “rising anxiety” linked to personal data and the rise of advanced information-gathering tools will require a heightened focus from marketers, according to Scott McDonald, president/CEO of the Advertising Research Foundation (ARF). ...
  
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• From reach to addressable: TV is at a crossroads

  18-12-2018 01:00 via warc.com
  Time spent viewing linear TV around the world may be declining but its reach remains unparalleled, while the spread of smart and connected TVs is set to open up new opportunities for advertisers, according to a new WARC report.The latest
  
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• Facebook Watch searches for 'holy grail' of social video ad revenue

  18-12-2018 01:00 via warc.com
  Facebook may have taken a pounding over the last year or so, facing regulatory pressures and attacks over data misuse on its platform, but its ad revenue ambitions are far from muted.Facebook Watch, the social media giant’s answer to...
  
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• Digital payments open up a $1 trillion market in India

  18-12-2018 01:00 via warc.com
  The rapid rise in demand for online payment services in India is opening up huge new revenue streams as the data collected reveals insights into consumer habits and preferences.Digital payments are currently a tiny part of the way people shop in...
  
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