Sales & Marketing news

• 6 Essential Elements of a Winning Independent Retail Strategy

  17-12-2018 20:53 via retailpro.com
      Looking to improve inventory productivity and control? Watch this final part of our 3-part Retailer Success webinar series to see principles and tactics that will help you manage inventory better and compete profitably. Part 3: Six Essential Elements of …
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• Vote for your campaign of the year: The final

  17-12-2018 17:31
  And then there were two. Thanks to your votes ‘#TogetherAgainstHate’, a collaboration between Nationwide, McCain’s, Maltesers and Channel 4, and CALM’s ‘Project 84’ have made it to the final. Vote now to secure your overall winner.
  For a recap on both campaigns click on the links below:
  The best marketing campaigns of 2018: Part 1
  The best marketing campaigns of 2018: Part 2
  2018 marketing year in review
  The post Vote for your campaign of the year: The fi
  
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• Insights from BrandZ: How Volkswagen and Facebook have survived crises and thrived

  17-12-2018 16:00 via warc.com
  Some brands that hit the headlines for the wrong reasons disappear, others seem to miraculously bounce back. Peter Walshe, Global BrandZ Strategy Director, explains how brands can earn staying power.
  
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• Christmas spend, email marketing, Brexit and data: 5 killer stats to start your week

  17-12-2018 14:15
  1. What UK households plan to spend this Christmas
  British households are predicted to spend an average of £831 on Christmas this year, with £493 to be spent on gifts for family and friends and another £238 on food and drink.
  The price of Christmas dinner is expected to rise, with the average household to spend about £13 more to feed the family, compared with last year. An average of £32 per household will be spent on decorations and £70 on tra
  
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• Asos CEO ‘astonished’ by discounting levels as promotions hit profit

  17-12-2018 13:23
  A combination of “unprecedented levels” of discounting from competitors and “fragile” consumer confidence have been blamed for Asos’s shock profit warning this morning, which has since seen shares plummet by 40%.
  Speaking on a conference call, the online retailer’s CEO, Nick Beighton, said he has been “astonished” by the level of promotions and discounts in the run-up to Christmas, and in hindsight “might have gone harder” with Black F
  
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• Unilever, Virgin Radio, Budweiser: Everything that matters this morning

  17-12-2018 08:45
  Unilever expands vegetarian brands with acquisition
  Unilever has snapped up a vegetarian food brand in a bid to better cater for the growing number of vegetarians and vegans.
  The FMCG giant says the purchase of The Vegetarian Butcher “fits with our strategy to expand our portfolio into plant-based foods that are healthier and have a lower environmental impact”. The purchase price has not been disclosed.
  The Vegetarian Butcher was founded in 2007 by Jaap Korteweg, a Dutch meat farmer
  
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• Unilever, Nissan, Budweiser: Everything that matters this morning

  17-12-2018 08:45
  Unilever expands vegetarian brands with acquisition
  Unilever has snapped up a vegetarian food brand in a bid to better cater for the growing number of vegetarians and vegans.
  The FMCG giant said the purchase of The Vegetarian Butcher “fits with Unilever’s strategy to expand its portfolio into plant-based foods that are healthier and have a lower environmental impact”. The purchase price has not been disclosed.
  The Vegetarian Butcher was founded in 2007 by Jaap Korteweg, a Dutc
  
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• ITV, Patisserie Valerie, Jaguar Land Rover: Everything that matters this morning

  17-12-2018 08:45
  ITV unveils new year-long on-screen identity project
  ITV has unveiled a new on-screen identity for its main channel in the form of a year-long project called ‘ITV Creates’.
  As part of the project which kick starts on 1 January, the broadcaster’s on-screen indents (the short bumper that plays before a program) will be transformed by a new artist each week who will “brand the channel” for that seven day period by creating a piece of work illustrating their versi
  
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• Burberry, Boots, Nike: Everything that matters this morning

  17-12-2018 08:45
  C4 stands to lose millions as brands threaten to pull ads over rates dispute
  Advertisers including Procter & Gamble, Asda and Samsung are threatening to pull advertising from Channel 4 in a dispute over the cost of buying commercial space across its channels.
  The advertisers are clients of Publicis Media in the UK, which has disputed the broadcaster’s TV ad price rises despite a decline in its audiences.
  The media buying firm spends around £210m a year on Channel 4 as part of de
  
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• Barclays, GSK, Mondelēz: Everything that matters this morning

  17-12-2018 08:45
  Barclays fined $15m for whistleblowing breach
  Barclays has been hit with a $15m (£12m) fine by a US regulator after its chief executive attempted to unmask a whistleblower.
  The New York State Department of Financial Services (DFS) ruled the bank had broken banking law for failing to follow whistleblowing procedures when letters were sent about a senior member of staff boss Jes Staley had recruited, questioning their fitness and qualifications to work at the bank.
  “Whistleblowers are
  
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• Asos, nuisance calls, junk food ads: Everything that matters this morning

  17-12-2018 08:45
  Asos issues profit warning after poor November sales
  Asos has issued a profit warning, saying sales are set to be below where the company expected after difficult trading conditions in November hit the business.
  While the online retailer says sales for the three months to 30 November have delivered “solid growth” of 14%, November saw a “significant deterioration”. Asos says conditions “remain challenging” with a high level of discounting and promotional activ
  
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• Hack your Christmas: Make the most of downtime

  17-12-2018 08:25
  For some, December is the busiest time of year; the culmination of months of media and promotional planning; the litmus test for all the brand building of the previous 12 months, when shoppers give their definitive verdict on your marketing abilities.
  For others, it’s one long coast to Christmas; when customers, prospects and colleagues have mentally checked out for the year, leaving you to write off any hopes of productivity and sink into the flow of the plentiful end-of-year parties.
  If
  
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• YouTube cracks down on problem content

  17-12-2018 01:00 via warc.com
  YouTube removed 7.8 million videos, 1.6 million channels and at least 224 million comments during the third quarter of the year because its community guidelines had been violated.The Google-owned video site, which like several other tech giants...
  
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• Unilever's Keith Weed commends 'brands with purpose'

  17-12-2018 01:00 via warc.com
  Keith Weed, Unilever’s chief marketing and communications officer (CMCO), will retire from the consumer goods giant in May 2019 and has used a wide-ranging interview to offer advice to the next generation of marketers.Speaking
  
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• UK will ban harmful gender stereotypes in ads

  17-12-2018 01:00 via warc.com
  Ads depicting “harmful” gender stereotypes, such as a man refusing to do household chores or a women being less able to park a car, will be banned in the UK from next year when a new rule comes into force.The UK’s advertising...
  
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• Starbucks launches its first virtual store in China

  17-12-2018 01:00 via warc.com
  Starbucks, the US coffee chain, has launched its first virtual store in China. The company also announced that it is teaming up with Uber Eats to deliver drinks from 2,000 of its US stores.The company provided details about the
  
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• Marketers can boost e-commerce performance

  17-12-2018 01:00 via warc.com
  Marketers in Asia have a significant opportunity to improve performance in e-commerce, according to a regional specialist.In an interview with WARC, Harshal Acharya, Head of Consulting for Edge – an e-commerce readiness and analytics company...
  
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• AB InBev raises its focus on female consumers

  17-12-2018 01:00 via warc.com
  Anheuser-Busch InBev, the brewer, has built on a wide array of consumer insights as it seeks to engage women in richer and more powerful ways.Molly Hayes, the company’s global director/innovation insights, discussed a year-long research...
  
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