Sales & Marketing news

• Trump's trade team spent days building a strategy to deal with the Huawei CFO arrest. Then Trump blew it up in a single interview.

  12-12-2018 23:45 via feedproxy.google.com
  Trump administration officials have been trying to treat the arrest of Huawei chief financial officer Meng Wanzhou and the US-China trade talks as two separate issues.
  Trump undermined that argument on Tuesday by suggesting Meng could be used as a bargaining chip in the trade talks.
  "I would certainly intervene if I thought it was necessary," Trump told Reuters.President Donald Trump has once again created a potential headache for his economic team in talks with China and thrown a wrench into a
  
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• These five charts show why Apple's big bet on services just doesn't make any sense (AAPL, GOOGL)

  12-12-2018 22:50 via feedproxy.google.com
  Apple has been touting its services business as its iPhone sales have slowed down.
  But that business is about to decelerate too, warned Ben Schachter, an analyst with Macquarie Research in a new report. 
  The three major pieces of Apple's services segment — licensing fees from Google, commissions on App Store sales, and sales of AppleCare warranties — will all likely see their growth drop in coming years, Schachter said.
  Citing such expectations, he lowered his price target on Ap
  
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• These 5 charts show why Apple's big bet on services just doesn't make any sense (AAPL, GOOGL)

  12-12-2018 22:50 via feedproxy.google.com
  Apple has been touting its services business as its iPhone sales have slowed down.
  But that business is about to decelerate too, Ben Schachter, an analyst with Macquarie Research, said in a new report.
  The three major pieces of Apple's services segment — licensing fees from Google, commissions on App Store sales, and sales of AppleCare warranties — will all likely see their growth drop in coming years, Schachter said.
  Citing such expectations, he lowered his price target on Apple's s
  
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• Stocks rise amid US-China trade optimism, but pare gains in final hour of trading

  12-12-2018 22:03 via feedproxy.google.com
  Global stocks jumped Monday as the US and China offered a series of signs trade talks were off to a positive start.
  The S&P 500 shed 4.6% last week, the most since March.
  Watch the major US indexes trade in real time here.
  Stocks rose Wednesday as signs of thawing trade tensions helped lift the mood on Wall Street following a bruising few weeks for global markets.The Dow Jones Industrial Average gained 0.65%, paring sharp gains that had earlier lifted the index as much as 400 points. The Nas
  
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• A 'win win' situation: Here's why the lowest unemployment rate in 50 years is helping both workers and the economy

  12-12-2018 21:46 via feedproxy.google.com
  The US jobless rate has been sitting near a 50-year low for more than a year, and companies are growing increasingly desperate to fill positions with qualified workers.
  One expert explains why the situation is a win-win for both the workers in question and the overall economy.For more than a year, the US jobless rate has hovered right around 4% — including the last three months, when it's been a mind-boggling 3.7%, a half-century low. Fast-growing companies desperate for workers have turn
  
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• Tesla wants its factory workers to wear futuristic augmented reality glasses on the assembly line (TSLA)

  12-12-2018 20:52 via feedproxy.google.com
  Tesla patent filings reveal plans for augmented reality glasses to assist with manufacturing. 
  Factory employees has previously used Google Glass in its factory as recently as 2016. Tesla's Model 3 might have "biblical simplicity" according to one Wall Street analyst, but building any car still involves hundreds of nuts, bolts, and welds.
  To cut down on the number of fit and finish issues — like the "significant inconsistencies" found by UBS — Tesla employees on t
  
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• HSBC: These 10 risks could throw the markets and economy for a loop in 2019

  12-12-2018 20:51 via feedproxy.google.com
  Trade tensions, impact from climate change, and corporate debt at an all-time high were among the items HSBC said were the top 10 risks facing the market and the economy in 2019.
  "These are possibilities, not forecasts, and none might come to pass, but they are all things that could spring a surprise," strategists and economists at the London-based bank said in the report released Tuesday.
  Climate change's impact. Corporate debt. The Federal Reserve hiking interest rates.
  Those were some of the
  
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• Lyft is quickly catching up to Uber in the US as the ride-hailing companies race to go public

  12-12-2018 20:36 via feedproxy.google.com
  App install data shows Lyft is quickly closing the gap with its competitor Uber in the United States. 
  Lyft has about a 35% market share in the country currently and could grow significantly given its focus on the US. 
  Both companies have confidentially filed to begin the IPO process, which could happen as soon as next year. Uber is still miles ahead of Lyft when it comes to global reach, but new data show that its hold in the US market could be slowing.
  App installs data from the
  
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• Under Armour is getting slammed after its investor day disappoints (UAA)

  12-12-2018 20:28 via feedproxy.google.com
  Under Armour dropped 10% Wednesday after the company posted mediocre revenue guidance. 
  The sporting-apparel maker said it sees annual revenue growth of 7% from 2020 to 2023, versus the 5% to 8% increase that Wall Street analysts surveyed by Bloomberg were expecting.
  An analyst lowered her price target, citing "skepticism of the timeline of UAA's turn-around narrative following today's Investor Day."
  Watch Under Armour trade live.Under Armour shares dropped 10%, to $19.87 apiece, on Wednesd
  
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• Amazon's public policy exec got booed in a meeting with New York council members when he evaded a question about the company's business with immigration agencies (AMZN)

  12-12-2018 20:25 via feedproxy.google.com
  Amazon executives appeared in front of New York City's council to answer questions about its headquarters that are heading to Long Island City in New York's borough of Queens.
  In response to a question about Amazon's relationship with the US Immigration and Customs Enforcement, VP Brian Huseman said: "We believe the government should have the best available technology."
  Amazon has faced sharp criticism from the public — and employees as well — for selling its facial recognition softw
  
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• Canadian cannabis producer Canopy Growth expects to enter the US market next year to grab a piece of a $1.6 billion opportunity (CGC)

  12-12-2018 19:36 via feedproxy.google.com
  Canopy Growth expects to have an active presence in the US cannabis market by late 2019, CEO Bruce Linton said at an event on Tuesday, according to Cowen.
  Linton's announcement came after the US Senate voted Tuesday to approve the hemp-friendly Farm Bill. The House will vote on the bill Wednesday. The US-hemp market is expected to be worth $1.6 billion by 2021, said Vivien Azer, an analyst at Cowen.
  Watch Canopy Growth trade live.The Canadian cannabis producer Canopy Growth expects to enter
  
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• Charlotte Rogers: 2018 is the year the founder bubble burst

  12-12-2018 15:33
  Ted Baker founder Ray Kelvin.There has long been a kind of mystique around founders, which meant their (at times) strange behaviour was explained away as simply a mark of genius.
  Ted Baker’s Ray Kelvin, for example, spent three decades refusing to show his full face in public, preferring to live in the shadow of his fashionable alter ego, while Tesla’s Elon Musk sent out controversial tweets and cooked up audacious plans for space travel.
  Once considered quirky or eccentric, the beha
  
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• John Lewis, Sainsbury’s, Argos: The top Christmas YouTube ads

  12-12-2018 15:31
  1. John Lewis & Partners – Elton John Christmas
  The number one in this year’s list comes as little surprise, with John Lewis’s festive blockbuster earning top spot. This year, the retailer ditched a traditional Christmas ad for an Elton John biopic. Titled ‘The Boy and the Piano’ the festive spot tells the story of how one particular gift – a piano – influenced the course of Elton’s life.
  READ MORE: Why John Lewis ‘turned left’ for
  
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• Vote for your campaign of 2018: The quarter-final

  12-12-2018 13:48
  Thanks to your votes we now have our top eight campaigns, which we have randomly drawn against each other to create four head-to-head battles. Vote now to secure your favourite and ensure it goes through to the semi-final.
  For a recap on all the campaigns click on the links below:
  The best marketing campaigns of 2018: Part 1
  The best marketing campaigns of 2018: Part 2
  2018 marketing year in review
  The post Vote for your campaign of 2018: The quarter-final appeared first on Marketing Week.
  
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• Reclaiming our sense of self through social media: Think Forward

  12-12-2018 13:12 via warc.com
  We Are Social’s ‘not another trends report’ is a dispatch from the changing social space. CSO, Mobbie Nazir takes us through some of the key trends.
  
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• Ben Davis: The sweet spot is where strategy meets design

  12-12-2018 08:30
  Econsultancy’s Top 100 Digital Agencies report for 2018 includes a chart that I keep coming back to. The chart shows average percentage of total fee income across the top 100, split by business discipline (such as creative or technical development). This split between disciplines in 2018 is contrasted with the corresponding split in 2014, and there are several figures that jump out.SEO made up 18% of top 100 billings in 2014. That is down to 11% this year;
  Social media has been hit too, d
  
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• Trends for 2019: The era of social media self-regulation is over

  12-12-2018 08:00
  Speaking at a UK parliamentary inquiry into fake news in November, information commissioner Elizabeth Denham argued that the “ship has sailed” for social media self-regulation following the Cambridge Analytica scandal in March, in which it was revealed 87 million Facebook profiles had been harvested by the consultancy and used to create targeting models for political advertising.
  Denham described Facebook and others as showing a “disturbing level of disrespect” for the p
  
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• Trends for 2019: NLP boosts the power of chatbots and voice

  12-12-2018 08:00
  Marketing Week first predicted two years ago that “message commerce” (as we called it) would be a trend for the future, with consumers being able to make purchases, manage bookings, ask questions, get recommendations and more from within messenger apps.
  Take-up has been slow – perhaps because marketers blew too much budget too early by setting up chatbots with no clear purpose. There was a rush to develop a ‘messaging strategy’ rather than a marketing strategy. (Un
  
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• Trends for 2019: Marketers re-imagine the future of work

  12-12-2018 08:00
  The appetite for flexible working in undeniable. Marketing Week’s upcoming Career and Salary Survey 2019 will reveal that flexible working is very important or important to 90.1% marketers, according to a sample of 4,400 people working across the industry.
  The number of marketers who consider flexible working very important has risen from 47.2% at the start of 2018 to 53.3% in the latest survey. Furthermore, Marketing Week’s exclusive research reveals that adoption of flexible worki
  
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• Trends for 2019: Innovation will become faster and more flexible

  12-12-2018 08:00
  In 2019, the need for faster and more reactive innovation will become even more integral. Some companies have already realised the importance of speed and are implementing more streamlined innovation processes, but next year we should expect to see a lot of this being put into action.
  Already, larger companies are creating spaces dedicated to innovation that sit outside of the business and this will only become more common over the next 12 months.
  PepsiCo has launched ‘The Hive&rsquo
  
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• Trends for 2019: Effectiveness wins the battle over efficiency

  12-12-2018 08:00
  Over the past few years, we’ve seen forward-thinking brands integrate marketing effectiveness into their strategy. That has come in the form of effectiveness units, as was the case at Telefónica and Direct Line; effectiveness tools, such as Catalyst at Diageo or cockpit at L’Oréal; or insights and analytics units, as at Samsung.
  These brands are held up as examples and invited to speak at events on marketing effectiveness precisely because they are leading the pack. Ye
  
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• Trends for 2019: Brands stop talking about being customer-centric

  12-12-2018 08:00
  Research conducted by Marketing Week in partnership with MiQ earlier this year showed that while 42.4% of marketers think their organisation should be structured around the customer (the largest proportion of respondents), currently just 5.8% of business are actually set up this way. The majority of marketing departments are either product-centric or structured around marketing disciplines.
  Perhaps more concerning is the fact marketers rate themselves just 3.1 out of five when it comes to achie
  
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• Trends for 2019: Brands realise the risk of sitting on the fence

  12-12-2018 08:00
  Taking a stand on a polarising issue can be risky for businesses – you only need to look at the divisive reaction to Nike’s Colin Kaepernick ad for evidence of that – but with consumers’ trust in brands dropping, many are realising it could actually be riskier in the long-term to sit on the fence. Just 43% of the UK population trust businesses, according to Edelman’s 2018 Trust Barometer, down from 45% last year.
  More than having a ‘purpose’, this is ab
  
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• Trends for 2019: Brands must finally put their Brexit plans into action

  12-12-2018 08:00
  Prime minister Theresa May has finally secured deals on the UK’s withdrawal from the European Union and the nature of its future trading relationship with the bloc. However, with the likelihood of getting these deals approved by parliament in a postponed January vote looking small, uncertainty still hangs over the entire process. At this point, all options are still equally possible, including no deal, an extension to negotiations and no Brexit at all.
  But none of that has so far changed
  
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• Trends for 2019: Agencies under attack from all sides

  12-12-2018 08:00
  Putting aside the perennial complaints about pitches being too costly and time-consuming, the rise of the consultancies and a trend towards in-housing are now taking their toll.
  What’s more, agencies’ less-than-transparent billing model looks close to breaking point, while there’s an apparent dissatisfaction from clients about the lack of expertise for new communications channels that often inexperienced staff at large agencies possess.
  According to research by the World Feder
  
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• The key trends that will impact marketers’ jobs in 2019

  12-12-2018 08:00
  Click on each heading for the full analysis
  Effectiveness wins the battle over efficiency
  This prediction might be more wishful thinking than based in reality, but there are signs 2019 could be the year marketers succeed in getting their businesses to prioritise effectiveness over mere efficiency.
  Brands stop talking about being customer-centric
  Brands often talk about being customer-centric but in reality, most businesses are still not set up with customers at their core. Simply installing a c
  
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• WPP unveils 3-year reboot plan, 'simpler' strategy

  12-12-2018 01:00 via warc.com
  Following a difficult year, WPP’s new CEO Mark Read has announced a three year plan for “radical evolution” at the holding group, with a wide-scale shake-up including job cuts and the unveiling of a new position: WPP is now a...
  
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• Toolkit 2019: WARC's strategic insights for the year ahead

  12-12-2018 01:00 via warc.com
  WARC today released its Marketer’s Toolkit 2019, an annual report outlining the priorities of, and challenges facing, brands in the year ahead and how to address them.The report centres on a global survey of more than 800 senior marketing...
  
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• OPPO has 'simple and focused' strategy

  12-12-2018 01:00 via warc.com
  Chinese smartphone maker OPPO follows a “simple and focused” strategy when it comes to marketing and advertising in India, according to its local brand director – but this approach has entailed significant investment which has yet...
  
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• Look beyond reach for video ads

  12-12-2018 01:00 via warc.com
  As the popularity of video explodes across Asia, video advertising is growing fast too –but marketers need to look beyond simple reach and consider whether viewers are emotionally engaged, an industry figure has warned.“From a...
  
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• Brands need to respond to millennials on social

  12-12-2018 01:00 via warc.com
  Social is now an essential part of the customer experience toolbox, as millennials are more likely to be loyal to a brand that responds to feedback via this channel, new research claims.Customer experience business TELUS International surveyed...
  
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