Sales & Marketing news

• Moderna tumbled in its Wall Street debut after the biggest IPO in biotech history (MRNA, TBIO)

  07-12-2018 22:21 via feedproxy.google.com
  Moderna Therapeutics started trading Friday in its initial public offering under the ticker "MRNA." 
  It raised more than $600 million in the biggest IPO in biotech history, selling shares at $23 each.
  Moderna's stock closed 19% down from its IPO price, falling to $18.60. 
  Moderna is developing medical treatments based on messenger RNA, and the company is still in the early days of human trials for its treatments.Moderna Therapeutics had a rough start on Wall Street Friday after the big
  
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• Wild week on Wall Street ends with Dow diving 550 points after the jobs report disappoints

  07-12-2018 22:09 via feedproxy.google.com
  Stocks turned negative after opening higher Friday.
  The US jobs report showed a slowdown in hiring.
  Watch the major US indexes trade in real time here.Stocks erased 2018 gains Friday amid concerns of a slowing US economy after the November jobs report missed Wall Street estimates.
  The Dow Jones Industrial Average slid 2.24%, or more than 550 points, turning negative for the year. The Nasdaq Composite fell 3.05%, and the S&P 500 was down 2.33%. Stocks had earlier climbed on the back of renewe
  
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• Apple's stock just went into the red for the year (AAPL)

  07-12-2018 22:07 via feedproxy.google.com
  Apple stock closed at $168.49 on Friday, sliding more than 3%.
  Apple is now down for the year. On the last day of trading in 2017, December 29, it closed at $169.23. 
  Apple stock has had a wild year of ups and downs. It gained through the first nine months of the year — spurred by tax cuts, share buybacks, and rising iPhone prices. 
  But it has slumped over the past two months. It's lost 27% since October 3, when it closed at $232.07, wiping out its gains for the year. 
  It's
  
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• Months after killing its drone project, Facebook is testing experimental hardware at a new facility in the New Mexico desert (FB)

  07-12-2018 21:46 via feedproxy.google.com
  Facebook is building a "hardware prototype testing facility" to test experimental communications hardware in the New Mexico desert.
  Earlier this year, Facebook abandoned plans to build autonomous drones that would supply wireless internet to the developing world.
  But Federal Communications Commission filings seen by Business Insider indicate Facebook hasn't given up on hardware connectivity and continues to actively test in the US.
  Expanding the global population of people with access to the int
  
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• Elon Musk says Tesla 'would be interested' in taking over General Motors' idled factories (TSLA)

  07-12-2018 21:38 via feedproxy.google.com
  Elon Musk and Tesla will be subjects in a "60 Minutes" episode this weekend. 
  Ahead of its airing, CBS released two teasers from its interview with the billionaire CEO. 
  Musk told the network he may be interested in taking over any plants idled by struggling automakers like General Motors.After turning its second-ever quarterly profit, Tesla has its eyes on expansion.
  Earlier this week, Reuters reported the company had begun the construction process on its first "Gigafactory" outside t
  
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• Gold is eyeing its best week since March after the jobs report disappoints

  07-12-2018 20:32 via feedproxy.google.com
  Gold prices rose 1% Friday, and were on track to post their best week since March.
  A weaker-than-expected jobs report renewed expectations the Fed would embark on a slower rate path.
  Watch gold prices in real time here.Gold was headed for its best weekly gain in nine months on Friday after the jobs report showed hiring slowed in November, renewing expectations for the Federal Reserve to pursue a slower rate path next year.Spot prices of the yellow metal climbed 1% at 2:15 p.m. ET to around $1,25
  
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• 'An investment of this magnitude provides overall legitimacy to the sector': Here's why Wall Street is bullish about the largest tie-up yet between the tobacco and pot sectors

  07-12-2018 19:56 via feedproxy.google.com
  Altria, the tobacco maker behind popular brands like Marlboro, announced on Friday that it intends to invest $1.8 billion for a 45% stake in marijuana cultivator Cronos Group.
  Wall Street reacted favorably to the news, as both companies' stocks were trading higher on Friday.
  "We believe an investment of this magnitude provides overall legitimacy to the industry as a whole and should represent a positive catalyst for the sector," Canaccord Genuity analysts wrote in a note to clients.Tobacco is go
  
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• Apple just released a new product that goes under your sheets and tracks your sleep — and it reveals a major strategy for the iPhone giant (AAPL)

  07-12-2018 19:55 via feedproxy.google.com
  Apple has released Beddit Sleep Monitor 3.5, a sleep tracker that goes on top of your mattress and under your sheets. 
  It's a way to track sleep quality without having to wear an Apple Watch, which requires nightly charging.
  It's a new version of a product made by a startup that Apple bought last year.
  It costs $150 from Apple stores. Last year, Apple bought Beddit, a small startup that made a device that lies on your mattress and tracks how much sleep you get per night.
  Now, nearly 18
  
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• 'If we can fix this problem, we will actually make America great again' — Henry Blodget's full 'Better Capitalism' presentation

  07-12-2018 18:35 via feedproxy.google.com
  At IGNITION 2018, Insider Inc. CEO, Henry Blodget, gave a presentation titled "It's Time for Better Capitalism," in which he explained why US economic growth has slowed. 
  "If we can fix this problem, we will actually make America great again," said Blodget.
  He said we've developed a "religion" of shareholder capitalism over the last 35 to 40 years and almost all the gains go to the "tippy top." Blodget made clear it's not terrible for people to be at the top, but that the economy is an ecos
  
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• A housing-market slowdown could be bad news for renters

  07-12-2018 18:34 via feedproxy.google.com
  With an ongoing housing shortage and rising interest rates, home sales are expected to slow.
  Uncertainty could be compounding investor confusion.
  That could send more Americans toward apartments, potentially leading to higher rent.
  As the housing market cools down across the US, economists say rental prices could be set to rise.
  Declines in residential-construction activity and rising interest rates are expected to compound historic housing shortages across the country, pricing an increasing num
  
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• Many of the companies behind America's incredible energy surge are starting to show signs of stress

  07-12-2018 17:51 via feedproxy.google.com
  The yield spread on the debt of junk-rated US energy companies has widened to multiyear highs in recent months as market volatility has impacted producers. That's raised questions about their ability to service outstanding obligations.
  Thursday's meltdown in the worst-rated tier of corporate debt demonstrates that there are big problems afoot for the US energy market.
  Producers will almost certainly have to pay more to refinance their debt in the future.Yesterday's market sell-off had unintended
  
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• We just got a new sign that the pain from Trump's trade war is getting worse, and it's spreading to even more businesses like restaurants

  07-12-2018 17:33 via feedproxy.google.com
  Despite better political signals on the trade front, US businesses are reporting pain from President Donald Trump's tariffs.
  According to the Federal Reserve's Beige Book, more US industries are starting to notice the effects of tariffs.
  There are two big reasons the tariff pain is spreading: an increasing number of goods subject to tariffs and the length of time the tariffs have been in place.The US-China trade war may be showing signs of easing up on the political front, but more US businesses
  
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• 'Aquaman' is already breaking box-office records in China, 2 weeks before the movie opens in the US

  07-12-2018 17:24 via feedproxy.google.com
  "Aquaman" is making huge bank in China already.
  Early estimates have the Warner Bros. title earning $24.6 million on Friday.
  That's the biggest opening day ever in China for a December release.If China is any indication, "Aquaman" is going to be a huge hit for Warner Bros.
  The latest DC Comic adaptation for the studio is currently playing in China, the rare title to get a release in the Middle Kingdom before playing in the US, and it's taking advantage of the opportunity. 
  According to the
  
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• Ulta Beauty has a lot riding on the Kardashians during the holiday season (ULTA)

  07-12-2018 17:16 via feedproxy.google.com
  Ulta Beauty partnered with two members of the Kardashian family, Kylie Jenner and Kim Kardashian, to sell their cosmetic lines.
  Kylie and Kim, who each have 120 million Instagram followers, have generated a lot of excitement about their products by announcing the launches on social media and appearing at Ulta Beauty stores. 
  Ulta's earnings-per-share forecast for the crucial holiday quarter missed Wall Street expectations, sending shares down as much as 9.3% early Friday.
  Watch Ulta Beauty
  
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• Vote for your favourite marketing campaign of 2018

  07-12-2018 17:10
  We have randomly drawn our top 16 campaigns of 2018 against each other to create eight head-to-head battles. Vote now to secure your favourite and ensure it goes through to the quarter-final.
  For a recap on all the campaigns click on the links below:
  The best marketing campaigns of 2018: Part 1
  The best marketing campaigns of 2018: Part 2
  The post Vote for your favourite marketing campaign of 2018 appeared first on Marketing Week.
  
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• NYU professor who correctly called Amazon's Whole Foods acquisition makes more big predictions

  07-12-2018 17:09 via feedproxy.google.com
  NYU Stern professor and Gartner L2 founder Scott Galloway spoke at IGNITION 2018. He predicts "woke as a business strategy" will be on the rise, that Amazon will soon be "the fastest-growing healthcare company in the world," and more. Watch Galloway's full presentation here.Join the conversation about this story »
  
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• $9 billion hedge-fund manager David Abrams, who rarely makes public appearances, lays out his investing strategy — and cautions against being too patient

  07-12-2018 17:08 via feedproxy.google.com
  David Abrams, who manages nearly $9 billion with his fund, Abrams Capital, rarely makes public appearances.
  He told attendees at a New York conference on Friday that while a short-term-only focus from investors will only end up hurting a company in the long term, managers can actually be too patient.
  "The long term is made up of a lot short terms," says Abrams, a protégé of Baupost's Seth Klarman.
  He derided investors who look for the easy way out, saying there's "no algorithm" for
  
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• Elon Musk says he's 'somewhat impulsive' and that he doesn't want to adhere to a 'CEO template' (TSLA)

  07-12-2018 16:56 via feedproxy.google.com
  Elon Musk would like you to know he does not smoke pot.
  His comments to CBS' "60 Minutes" come amid an investigation by NASA and the Air Force about his smoking weed on Joe Rogan's podcast earlier this year. 
  The billionaire also said he doesn't want to conform to a CEO mold, and that he is "somewhat impulsive." Tesla CEO Elon Musk is one of the most divisive leaders of corporate America, and the billionaire can't seem to escape questions about his sometimes unusual behavior.
  In a cli
  
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• Ray Dalio on the next financial crisis, how he started his own hedge fund, transparency at work, and more

  07-12-2018 16:41 via feedproxy.google.com
  At IGNITION 2018, Ray Dalio of Bridgewater Associates talked about starting his own hedge fund, recovering from big mistakes, what the next financial crisis will look like, transparency at work, and more. Watch the full talk here.Join the conversation about this story »
  
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• Is advertising art or science?

  07-12-2018 16:00 via warc.com
  The heretical Faris Yakob revisits the perennial argument about the nature of advertising.
  
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• Unilever, Iceland, John Lewis: 5 things that mattered this week and why

  07-12-2018 14:24
  John Lewis launches biggest ever Christmas product push
  Following the launch of its Elton John biopic last month, John Lewis has now unveiled its biggest foray into product ads to-date with eight 10-second films each accompanied by a different Elton John song relating to the product.
  Think: I’m Still Standing for a Nespresso coffee machine, This Train Don’t Stop There Anymore for a Lego train, and Don’t Let The Sun Go Down On Me for GoPro.
  Aside from no doubt helping to boost
  
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• Meet the Founding 50: The young marketers looking to solve the industry’s looming recruitment crisis

  07-12-2018 11:41
  “You never hear a child say ‘when I grow up, I want to be a marketer’,” notes Imogen Beschi, marketing graduate at Samsung.
  Beschi is one of the Founding 50, a group of 50 marketers aged under 30 who are collaborating with the School of Marketing to change the perception of marketing among young people across the UK. The cross-industry initiative was launched with the support of Marketing Week in September 2018, and members of The Founding 50 will be going into schools d
  
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• US marketers will spend at least $19bn on data

  07-12-2018 01:00 via warc.com
  US companies are investing in data for marketing purposes as never before, according to new research that links the trend to the central role programmatic advertising now plays in the industry.In addition, implementation of the European...
  
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• UK gambling firms agree to ban TV sport ads

  07-12-2018 01:00 via warc.com
  The largest gambling companies in the UK have voluntarily agreed to end all TV ads served during live sports broadcasts, in a move that is most likely to affect football.It has emerged that the Remote Gambling Association a trade body that...
  
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• Shanghai is Asia's most expensive city for luxury

  07-12-2018 01:00 via warc.com
  Shanghai has become the most expensive city for luxury living in Asia, according to a new study that also highlights the growing influence of women in the region’s luxury market, especially in China.For the past eight years, Swiss private...
  
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• New digital study measures what matters at scale

  07-12-2018 01:00 via warc.com
  A new study in the Journal of Advertising Research (JAR) offers valuable insights into the impact of search, display and programmatic ads on conversion, based on a campaign that reached approximately 120 million users.Seyed Hanif Mahboobi (Amazon...
  
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• Brands must adapt to the wellness trend

  07-12-2018 01:00 via warc.com
  The language of wellness is no longer limited to the health and nutrition sectors, as brands increasingly look to embrace this idea –one of Admap’s Drivers of Change in 2019.In
  
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• Alibaba will open its first e-commerce hub in Europe

  07-12-2018 01:00 via warc.com
  Alibaba, the Chinese e-commerce giant, has formed a partnership with the Belgian government that will see the creation of a trade hub and other initiatives to facilitate cross-border trade opportunities.According to a Memorandum of Understanding,...
  
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