Sales & Marketing news

• Keith Weed’s legacy and what Unilever needs to do next

  06-12-2018 18:56
  As Keith Weed steps down as marketing boss after 35 years at Unilever, the company faces a turning point. Having been with the company since 1983, Weed has grown up with the corporation, seen the challenges it and the wider marketing sector has faced and helped to shape its solutions.
  Through a focus on brand purpose and sustainability, an understanding of the role diversity and inclusion can play, and the ability to question everything from the role of agencies to the efficacy of digital,
  
  Read more

• Unilever marketing boss Keith Weed to retire after 35 years

  06-12-2018 17:14
  Keith Weed is retiring as chief marketing and communications officer of Unilever after 35 years with the company – eight of which were spent as its marketing boss.
  As the FMCG giant’s top marketer, Weed has been a champion of sustainability, diversity and a better digital ad ecosystem for both the company and the industry as a whole.
  Most recently, he called for urgent action on influencer marketing, pledging that Unilever would increase transparency in digital marketing. He has als
  
  Read more

• Top tactics to maximise returns from Facebook ads

  06-12-2018 16:19
  While many ecommerce marketers are already using Facebook dynamic ads, they often target only past website visitors and overlook the wide range of other Facebook audiences. That’s a huge waste of potential.
  These marketers are missing the chance to:Target each user with the most enticing product selections
  Use the most relevant ad messages based on expectations and intent
  Bid more aggressively on the audiences most likely to make a purchase
  Exclude or bid less on audiences that don’t
  
  Read more

• Gambling companies deny agreement reached on live broadcast ad ban

  06-12-2018 16:09
  Britain’s biggest gambling companies have denied that they have agreed to ban adverts airing during live sports broadcasts.
  The BBC reported earlier today (6 December) that The Remote Gambling Association (RGA), which has members including Bet365, William Hill, Betfred, Ladbrokes and Paddy Power, had struck a deal to ban “whistle-to-whistle” television advertising. However, the organisation has since denied such a deal has been reached.
  RGA CEO Clive Hawkswood told iGamin
  
  Read more

• Advertisement

• How Monzo’s ‘radical transparency’ approach is disrupting banking

  06-12-2018 15:48
  Disruptor bank Monzo doesn’t care about traditional media, marketing or banks. The challenger says it cares only about consumers and it’s a focus that seems to be working: the bank now has more than 1.2 million users since it was founded in 2015.
  Monzo recently toppled First Direct from its near decade-long reign as Britain’s best bank for customer service, according to a Which? annual survey. And it has just raised £20m in just three hours in a crowdfunding campaign it
  
  Read more

• How the NHS overcame allegations of racism to drive black blood donors

  06-12-2018 15:29
  Getting people to donate blood is not an easy task. NHS Blood and Transplant did a great job at raising awareness through its ‘Missing Type’ campaign, which saw the organisation remove the A, O and B from well-known brands to highlight the need for these blood types back in 2016. But when narrowing the search down to a rare blood type most common in one particular community the issue of reaching the right audience is magnified.
  That was the challenge for NHS Blood and Transplan
  
  Read more

• Mr & Mrs Smith’s Julian Diment on why it’s a ‘golden age’ for customer-focused marketers

  06-12-2018 08:30
  Julian Diment didn’t originally plan to be a marketer. He did a law degree and hoped to be a barrister, but three days into a two-week internship at a barrister’s chambers realised it wasn’t the job for him.
  Diment admits there was no “serious moment of reflection” when he decided to go into advertising. He was working in a bar and got talking to some people who worked at Boase Massimi Pollitt (BMP, the precursor to DDB London) and who invited him to do an internsh
  
  Read more

• 2018 year in review: It’s been a good year for…

  06-12-2018 08:00
  Women’s sport reaches the masses
  This has been a fantastic year for women’s sport. The SSE Women’s FA Cup Final in May attracted a record crowd of 45,423, with 10,000 more fans attending than in 2017. Meanwhile in the summer England Hockey received 120,000 applications for tickets to attend the Women’s Hockey World Cup in London, with England matches oversubscribed by 40,000.
  Success on the field is attracting new audiences and fresh brand interest. Data released by the
  
  Read more

• Advertisement

• A major pillar of China's economy has passed the 'tipping point' and could slow further, analyst says

  06-12-2018 02:22 via feedproxy.google.com
  China started a shanty town renovation program in 2015 in an effort to drive home sales in lower-tier cities, helping lift the country's property values over the past few years.
  To calm the red-hot housing market, the central government applied a series of measures to punish speculators, such as setting higher down-payment ratios and mortgage restrictions.
  The Chinese government has continued to tighten property controls amid a slowdown in the economy, and 2019 could be a year of softening housi
  
  Read more

• What P&G can learn from Xiaomi

  06-12-2018 01:00 via warc.com
  Amid the rise of e-commerce giants, and challenger brands that boast a direct relationship with consumers, big brands are being squeezed. The answer might just be to stay big, acquire small, and bring strengths from R&D and marketing into the...
  
  Read more

• Victoria's Secret finds success in a changing China

  06-12-2018 01:00 via warc.com
  The US lingerie brand is struggling to keep its signature show fresh in its native market, but in China the brand is finding a moment of cultural change as public displays of sexuality are shedding their stigma.This is according to a
  
  Read more

• The future of banking is …

  06-12-2018 01:00 via warc.com
  Banking is changing rapidly in the digital age as the industry responds to consumers’ demands for an approach that mirrors their experiences elsewhere – a development that is one of Admap’s Drivers of Change in 2019. ...
  
  Read more

• Innovation in TV advertising needed

  06-12-2018 01:00 via warc.com
  The advantages of advertising on TV have been well-rehearsed by the industry, but UKbroadcasters need to join forces to push ahead with innovations on both the technical and sales sides, according to Sky’s CEO.“We have two jobs for...
  
  Read more

• How Hasbro measures influencer video

  06-12-2018 01:00 via warc.com
  Hasbro, the toy manufacturer, is taking a nuanced approach to measuring the video content created by partners such as influencers as it seeks to understand its impact on kids and parents.Victor Lee, SVP/digital marketing at Hasbro, discussed this...
  
  Read more

Follow @sales_mrktinguk on Twitter!