Sales & Marketing news

• The big tech stocks just lost $141 billion in market value. That's enough to buy McDonald's. (AAPL, FB, AMZN, NFLX, GOOGL, INTC, MSFT, NVDA, AMD)

  04-12-2018 23:42 via feedproxy.google.com
  The most widely watched tech stocks saw their collective market value drop by $141 billion on Tuesday amid a broader market sell-off.
  That amount is about equal to the market capitalization of McDonald's.
  The biggest loser among the tech giants was Amazon, which lost $51 billion in market value.You could just about buy McDonald's with the amount of value the most widely watched tech stocks shed on Tuesday. 
  If you include Microsoft's market losses, you could snap up Burger King's owner as w
  
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• The maker of Marlboro cigarettes is in a bind and can make 2 major deals to dig itself out, analyst says (MO)

  04-12-2018 22:33 via feedproxy.google.com
  The cannabis producer Cronos Group confirmed Tuesday that it had held talks with the cigarette maker Altria about Altria taking a stake in the company.
  Last week, The Wall Street Journal reported that Altria had held talks to take "a significant minority stake" in the e-cigarette startup Juul.
  These two buyouts "should come as no surprise" because the cigarette maker needs innovations to offset its softer top-line growth, according to Cowen analysts.
  Watch Altria trade live.
  
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• IEX CEO Brad Katsuyama talks about disrupting Wall Street and the power of 'Flash Boys' on the upstart exchange

  04-12-2018 22:23 via feedproxy.google.com
  Brad Katsuyama, the CEO of upstart stock exchange IEX, didn't realize how hard disrupting Wall Street would be.
  Katsuyama, who came to prominence as the star of Michael Lewis' 2014 best-selling " Flash Boys," said without the book, "I’m not sure if I’m sitting here for a stock exchange right now." 
  Katsuyama spoke on Tuesday at Business Insider's IGNITION 2018 conference. Disrupting Wall Street is hard.
  Brad Katsuyama, the CEO of upstart stock exchange IEX, just d
  
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• The Dow drops 800 points as trade fears ratchet back up

  04-12-2018 22:03 via feedproxy.google.com
  Stocks plummeted Tuesday after optimism for a US-China trade deal faded and as Treasury yields fell.
  Global markets had rallied a day earlier. 
  Watch the major US indexes trade in real time here.Stocks fell sharply Tuesday after optimism for easing trade tensions between Washington and Beijing waned and as Treasury yields turned lower, stirring worries about the prospect of slowing economic growth around the world.
  The Dow Jones Industrial Average dropped 3%, or nearly 800 points. The Nasda
  
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• Amazon's fleet of 767s is bad news for FedEx and UPS, Morgan Stanley says (AMZN, FDX, UPS)

  04-12-2018 21:02 via feedproxy.google.com
  Amazon's cargo planes are poised to take market share from UPS and FedEx, Morgan Stanley said.
  The online retailer had leased 40 Boeing 767 cargo planes and invested aggressively in its first air-cargo hub.
  Amazon's air-delivery system could lead to as much as a combined 10% drop in revenue for UPS and FedEx.
  Watch UPS, FedEx, and Amazon trade live.Amazon's cargo planes are poised to take market share from the logistics giants UPS and FedEx, Morgan Stanley says.
  "The market is missing the r
  
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• Tom Goodwin: The killer questions to ask before beginning a digital transformation

  04-12-2018 11:38
  The key to digital transformation and the most powerful question you can ask yourself is “what would your business look like if you started it today?”. It’s such a provocative question that it draws a defensive reply. Nearly everyone on the planet understands that knowing what they know now, knowing what technology is now here, being aware how consumer behaviours have changed, in hindsight they would have done things somewhat differently.
  Every business today is the aggregatio
  
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• Marketoonist on the voice of the customer

  04-12-2018 11:02
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on the voice of the customer appeared first on Marketing Week.
  
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• The best marketing campaigns of 2018: Part 2

  04-12-2018 08:00
  KFC – ‘FCK’
  KFC faced disaster in February when it was forced to shut hundreds of restaurants temporarily because it had run out of chicken. Beyond the obvious hit to its business, the shortage threatened to derail the brand as well and left its marketers facing a question over how to respond.
  Where many brands might have tried to take a serious tone in fear of annoying customers still further, KFC instead chose wit, rearranging the letters of its name to spell FCK in a print
  
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• MRS Awards winners announced

  04-12-2018 07:45 via warc.com
  Aldi, Asda and the AA were among the winners at last night’s MRS Awards, with research strategies that not only shifted the dial on how consumers viewed and interacted with their brands but on how insights can be communicated internally.The...
  
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• Iceland’s ‘Rang-tan’ Christmas ad the most likely to make people buy

  04-12-2018 01:01
  Iceland’s No Palm Oil ad has been crowned the most powerful advert of 2018 among a roster of ads that have this year has seen Elton John play a piano, Kevin the Carrot fight a parsnip and a child dressed as a plug launch himself into his socket.
  According to Kantar Millward Brown’s annual consumer research into the effectiveness of Christmas advertising campaigns, smaller-scale, more relatable stories won through over the epic blockbusters this year, with Marks & Spencer, M
  
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• WhatsApp takes to TV

  04-12-2018 01:00 via warc.com
  WhatsApp is launching its first-ever television campaign, taking to the airwaves in India to warn people about the dangers of spreading fake news.The move comes as the Facebook-owned app continues to respond to pressure from the Indian Government...
  
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• The evolution of smart cities

  04-12-2018 01:00 via warc.com
  The combination of data and technology is crucial to the development of smart cities – one of Admap’s Drivers of Change in 2019 –but their past will dictate much of how that plays out and influence how marketers approach their...
  
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• Otro: The Messi and Neymar-backed app signalling football's shifts

  04-12-2018 01:00 via warc.com
  Footballers are more powerful than they have ever been, not only in financial terms but in the power of their individual brands, a trend exemplified by a new app, Otro.Star players, including Barcelona’s Lionel Messi, Paris...
  
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• Intel bucks in-house trend

  04-12-2018 01:00 via warc.com
  Four years after setting up its own in-house agency, Agency Inside, Intel is scaling it down as it “recalibrates” its marketing strategy in a move that appears to buck a trend towards in-housing.According to reports, only a third of...
  
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• (E)merging technology with data shows promise for B2B marketers

  04-12-2018 01:00 via warc.com
  The role of B2B marketers has changed. Not long ago, the priority was primarily around developing the brand and creating a high volume of leads that could be passed to sales in the fastest way possible. However, this emphasis has shifted and...
  
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• Amazon lauds agencies

  04-12-2018 01:00 via warc.com
  Agencies have played a crucial role in helping Amazon, the e-commerce and tech giant, make ads that are braver and bolder, according to a leading executive at the company.Claudine Cheever, Amazon’s global general manager of marketing and...
  
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