Sales & Marketing news

• Enabling customer journeys is more powerful than dictating them

  03-12-2018 17:05
  If there was a marketing mantra in 2018, it was probably: ‘We put our customers at the heart of what we do.’
  It is a cosy, magnanimous claim that speaks well to the boardroom and earns nods in conferences. But under a warm spotlight, the promise often fizzles into hyperbole: a recent Forrester Opportunity Snapshot revealed that while 82% claim a customer-led approach in their journey planning, only 13% of brands have successfully achieved it.
  So, given the connection between positiv
  
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• Ad spend, ethnicity in advertising, inflation: 5 killer stats to start your week

  03-12-2018 16:12
  Ad spend forecasts cut as auto and FMCG pull back on spending
  Growth expectations for the global ad market have been downgraded for both 2018 and 2019  as “stress” in the auto category and the absence of a rebound in FMCG investment in traditional media hit forecasts.
  GroupM now expects global ad spend growth to be 4.3% this year, down from a previous forecast of 4.5%. In 2019, the projection has been cut by 0.3 percentage points to 3.6%, meaning new investment will now be $19b
  
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• YouGov Ad of the Month - US: Kay

  03-12-2018 11:00 via warc.com
  This month, Kay is the brand that achieved the biggest rise in its Ad Awareness, according to YouGov’s Brand Index.
  
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• YouGov Ad of the Month - UK: John Lewis

  03-12-2018 11:00 via warc.com
  This month, John Lewis' Christmas effort has achieved the highest uplift in YouGov's Ad Awareness score in the UK.
  
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• YouGov Ad of the Month - UAE: Global Village

  03-12-2018 11:00 via warc.com
  Global Village is the brand that has achieved the greatest uplift in YouGov's Ad Awareness Index in the UAE in November. 
  
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• YouGov Ad of the Month – Philippines: Piattos

  03-12-2018 11:00 via warc.com
  This month, Piattos is the brand which has achieved the highest uplift in its Ad Awareness over the past month in the Philippines.
  
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• Ad of the Month - US: Kay

  03-12-2018 11:00 via warc.com
  This month, Kay is the brand that achieved the biggest rise in its Ad Awareness, according to YouGov’s Brand Index.
  
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• Tesco, Burberry, Thomas Cook: Everything that matters this morning

  03-12-2018 08:30
  Two former Tesco directors acquitted over alleged profit scam
  Two ex-Tesco directors have been acquitted of fraud and false accounting charges in relation to a £250m overstatement of profits by the supermarket giant after a judge dismissed the case due to lack of evidence.
  Chris Bush, Tesco’s former UK managing director, and John Scouler, ex-food commercial director, have since criticised the Serious Fraud Office (SFO).
  They were originally accused of having knowledge of income that
  
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• Ted Baker, Uber, Refuge: Everything that matters this morning

  03-12-2018 08:30
  Ted Baker investigates harassment claims
  Staff at Ted Baker have accused the retailer’s founder and boss of creating a culture of ‘forced hugging’, as well as inappropriate comments and behaviour including kissing ears and giving shoulder massages.
  A petition launched by an employee calling for an end to forced hugging, which has been signed by 1,000 people, said: “It is part of a culture that leaves harassment unchallenged”.
  It says complaints to Ted Baker’s
  
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• Sports Direct, ITV, Unilever: Everything that matters this morning

  03-12-2018 08:30
  Mike Ashley calls for ecommerce tax
  Mike Ashley, the founder and chief executive of Sports Direct, has called for a tax on online retailers in order to save the high street.
  Ashley, who bought Debenhams and House of Fraser this year, argued that retailers with more than a fifth of sales online should have to pay a 20% tax on those sales, forcing companies to invest in the high street.
  The businessman was speaking before a select committee of MP’s investigating how to support the future of
  
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• Mike Ashley, ITV, Unilever: Everything that matters this morning

  03-12-2018 08:30
  Mike Ashley calls for e commerce tax
  Mike Ashley, the founder and chief executive of Sports Direct, has called for a tax on retailers in order to save the high-street.
  Ashley, who bought Debenhams and House of Fraser this year, argued that retailers with more than a fifth of sales online should have to pay a 20% tax on those sales, forcing companies to invest in the high-street.
  The businessman was speaking before a select committee of MP’s investigating how to support the future of the h
  
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• KFC, P&G, Boohoo: Everything that matters this morning

  03-12-2018 08:30
  KFC ad banned for ‘encouraging’ people to dance on the edge of a rooftop
  KFC has been rapped by the ad regulator over an ad that featured a woman dancing on the edge of a rooftop that it said could encourage “an unsafe practice”.
  In the TV ad a woman is shown dancing on a wall then leaning forwards and sliding back on the wall, then twirling around on the wall while another woman danced in front of her on the rooftop. A complainant questioned whether the ad’s depic
  
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• Facebook, Google, Avon: Everything that matters this morning

  03-12-2018 08:30
  Leaked emails claim Facebook discussed selling user data
  Facebook staff, including CEO Mark Zuckerberg, discussed the idea of selling user data to major advertisers in 2012, according to a series of internal emails published by Parliament.
  The emails, which were obtained by the House of Common’s digital, culture, media and sport (DCMS) committee as part of American software developer Six4Three’s lawsuit against Facebook, show the social network ultimately decided to restrict such ac
  
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• John Lewis launches biggest ever Christmas product push

  03-12-2018 08:20
  John Lewis has launched eight 10-second ads as part of its 2018 Christmas campaign, with each ad given a different Elton John song chosen to relate to the product.
  Marking the retailer’s biggest foray to date into product ads, with more partnerships than in previous years, the ads feature products from brands including Dyson, Google, Bose, Microsoft, Nespresso, Lego, Apple and GoPro.
  From I’m Still Standing for the Nespresso Vertuo Plus Coffee Machine, to This Train Don’t Stop
  
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• John Lewis & Partners launches biggest collection of product ads for Christmas

  03-12-2018 08:20
  John Lewis & Partners has launched eight 10 second ads as part of its 2018 Christmas campaign, with each ad given a different Elton John song chosen to relate to the product.
  Marking the retailer’s biggest foray to date into product ads, with more partnerships than in previous years, the ads feature products from brands including Dyson, Google, Bose, Microsoft, Nespresso, Lego, Apple and GoPro.
  From ‘I’m Still Standing’ for the Nespresso Vertuo Plus Coffee Machine, t
  
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• The best marketing campaigns of 2018: Part 1

  03-12-2018 08:00
  Nike – ‘Colin Kaerpernick – Just Do It’
  Nike stoked controversy when it revealed an ad starring NFL quarterback Colin Kaepernick. Created by Wieden+Kennedy, it featured the American footballer alongside the strapline: ‘Believe in something. Even if it means sacrificing everything’.
  Kaepernick has become a divisive figure in the US. As many people have supported as criticised his decision to kneel during the national anthem to protest racial injustice. His inc
  
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• The best campaigns of 2018: Part 1

  03-12-2018 08:00
  Nike – ‘Colin Kaerpernick – Just Do It’
  Nike stoked controversy when it revealed an ad starring NFL quarterback Colin Kaepernick. Created by Wieden+Kennedy, it featured the American footballer alongside the strapline: ‘Believe in something. Even if it means sacrificing everything’.
  Kaepernick has become a divisive figure in the US. As many people have supported as criticised his decision to kneel during the national anthem to protest racial injustice. His inc
  
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• Trump says China will 'reduce and remove tariffs' on car imports from the US

  03-12-2018 05:54 via feedproxy.google.com
  President Donald Trump announced that China will lower or eliminate their tariffs on US car imports.
  The US sent $10.5 billion worth of new and used cars to China in 2017.
  The announcement comes after Trump's dinner with Chinese President Xi Jinping on Saturday at the G20.
  The two sides announced a 90-day pause of the US-China trade war.President Donald Trump announced on Sunday that China will lower or remove tariffs on American-made cars coming into the country.
  "China has agreed to reduce and
  
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• Unilever's rules for influencer marketing

  03-12-2018 01:00 via warc.com
  Unilever, the consumer packaged goods giant, is taking a nuanced approach to influencer marketing as it seeks to leverage the upsides of this strategy as well as tackling the current obstacles.Luis Di Como, Unilever’s evp/global media,...
  
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• SE Asian e-commerce to reach $53bn by 2023

  03-12-2018 01:00 via warc.com
  The combined value of B2C e-commerce in six Southeast Asian countries is forecast to almost triple from $19bn in 2018 to $53bn in 2023, according to a new report that highlights the emergence of Chinese tech giants as they seek to capitalise on the...
  
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• Free shipping and early promotions are key holiday trends

  03-12-2018 01:00 via warc.com
  This year’s Thanksgiving, Black Friday and Cyber Monday shopping events set new records for online sales in the US, but beyond the dollars spent, new analysis reveals how important free shipping and early promotions continue to be for...
  
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• Data privacy among 2019 drivers of change

  03-12-2018 01:00 via warc.com
  Data privacy is set to be one of the Drivers of Change in 2019, the focus of this month’s Admap; others include smart cities, digital youth, health and wellness and the evolution of banking.
  
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• 'Customer eventually' doesn't cut it

  03-12-2018 01:00 via warc.com
  Businesses that boast endlessly about their ‘customer obsession’ are mostly paying lip service, according to HubSpot’s managing director for APAC.Shahid Nizami addressed this topic at the recent ‘Grow with HubSpot’...
  
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• Cambridge Analytica used fashion data to target messages

  03-12-2018 01:00 via warc.com
  Cambridge Analytica, the now defunct political marketing firm accused of harvesting data from millions of Facebook accounts, reportedly logged users’ preferences for certain fashion brands to target them with pro-Trump messages during the US...
  
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