Sales & Marketing news

• Lessons from Americans’ secret financial lives

  30-11-2018 17:00 via warc.com
  Research into the secret financial lives of Americans reveals some important lessons for the wider marketing community, according to Gunny Scarfo and Ben Zeidler of Nonfiction Research.
  
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• Lloyds, BT and Virgin Media back push to raise awareness of disability in the workplace

  30-11-2018 16:15
  A number of major brands including BT, Lloyds and Virgin Media are backing a push by Channel 4 to recognise the impact people with disabilities have on the workplace and their economic contribution.
  Employees from companies including HSBC UK, Lloyd’s of London, Lloyds Banking Group, Nationwide, Reed Smith, Scope, Virgin Media and BT will appear in a film to be broadcast on Channel 4 this weekend that aims to offer an insight into the worries disabled people in the workplace might face.
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• Uber on its ambition to move from a ‘viral app to a viral brand’

  30-11-2018 14:30
  Uber has shifted its marketing focus from customer acquisition to brand reputation after the company experienced its first decline in rides last year as trust issues and bad press plagued the business.
  Speaking at Madfest London on Wednesday (28 November), Uber’s head of social media and content for EMEA, Kelly McConville, acknowledged the company had been innovative and disruptive when it comes to its product but now needs to take a similar approach to marketing.
  “The growth of our
  
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• Pizza Hut, Unilever, Volkswagen: 5 things that mattered this week and why

  30-11-2018 14:25
  Pizza Hut launches loyalty scheme in the UK
  Who doesn’t like free pizza? Nobody is the answer, and so that’s the premise of Pizza Hut’s newly launched loyalty programme.
  The Hut Rewards scheme offers customers reward currency, called ‘slices’ for every £10 they spend. Get five slices and customers get a free side, seven gets them a free medium pizza and 10 a free large pizza. Once those 10 slices have been accrued and redeemed the programme restarts.
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• Co-op looks to avoid Christmas hyperbole with ad focused on community

  30-11-2018 13:00
  The Co-op is once again launching its Christmas ad later than most retailers as it focuses on its community work for its festive campaign.
  The TV ad, which launches tomorrow (1 December) aims to promote the message that when you share delicious food, Christmas is better. It will showcase the quality of Co-op food and how its products bring people together.
  Created by Forever Beta, the 30-second ad shows a group of friends discussing when the festive season really starts for them while tucking i
  
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• The five challenges facing Unilever’s new CEO

  30-11-2018 08:15
  Unilever CEO Paul Polman’s decision to retire after a decade at the helm comes amid mounting challenges for the FMCG sector as consumer trends shift and growth becomes increasingly hard to find.
  A look across the sector shows that a number of the world’s biggest companies have changed the person at the top in the last couple of years, from PepsiCo to Mondelēz, Nestlé to the Kellogg Company. That comes amid a background of sluggish growth in the consumer goods s
  
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• Disney on in-housing, upskilling and creating more effective marketing

  30-11-2018 08:00
  Disney is transforming the way it works. From building up its in-house creative team to upskilling hundreds of its employees, especially in digital, the world’s largest entertainment organisation wants to make sure it is “uniquely placed” to offer clients and their agencies much more in a changing, and challenged, media landscape.
  “As we all know, the agency world is really evolving at the moment and they are less disciplined than they once were,” Disney&rsquo
  
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• Smartphone-Only Banks and the Pursuit of App’yness

  30-11-2018 01:00 via warc.com
  This month, Admap looks at Drivers of Change in 2019, exploring five key trends and how they will impact marketing over the next 12 months. One of the trends we put the spotlight on is the ‘evolution of banking’.
  
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• Singapore banks fail on customer experience

  30-11-2018 01:00 via warc.com
  Singaporeans are demanding when it comes to customer service but local banks have focused on factors like convenience and ease of interaction and neglected the emotional pull that builds loyalty and increased spending.Vikram Sehgal, Forrester vice...
  
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• Great creative gives advertisers an edge

  30-11-2018 01:00 via warc.com
  Brands that are perceived as running more creative or expensive ads may see benefits whether they are focused on reaching consumers or business-to-business customers, a study in the Journal of Advertising Research (JAR) has argued.Micael Dahlen...
  
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• Future consumer trends in 2019: Insights from WGSN

  30-11-2018 01:00 via warc.com
  This month’s Admap focuses on Drivers of Change in 2019, exploring five key trends – data privacy, smart cities, digital youth, health and wellness and the evolution of banking – and how they will impact marketing over the next...
  
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• Facebook expands its local news feature across the USA

  30-11-2018 01:00 via warc.com
  Facebook has announced that it is rolling out a new feature that combines local news and community information, which it says is in response to popular demand, yet some industry observers caution that the social network must ensure the avoidance of...
  
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• 'Data democratisation' urgently needed

  30-11-2018 01:00 via warc.com
  There is an urgent need for ‘data democratisation’ in bigger companies that extends beyond simply giving marketers access to data from related silos, a global SEO specialist has said.“It’s about how you connect them and how...
  
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• Chinese news app offers money to combat 'rumours'

  30-11-2018 01:00 via warc.com
  Jinri Toutiao, one of China’s most popular news aggregator sites with around 120 million active daily users, is offering cash incentives for articles written to debunk fake news and rumours.Dubbed “100”, the initiative will pay...
  
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• BAME representation in ads improves, but there's more to do

  30-11-2018 01:00 via warc.com
  Representation of black, Asian and minority ethnic (BAME) people in UK advertising has more than doubled in just the last three years, yet many feel ads too often cast BAME characters in supporting roles rather than as the main protagonists.That...
  
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• The holidays are looking like a happy time for digital ads — and for Google, Amazon, and even Facebook (AMZN, FB, GOOGL)

  30-11-2018 00:39 via feedproxy.google.com
  Digital advertising spending appears to be growing at a healthy rate this holiday season, Colin Sebastian, an analyst with Baird Equity Research, said in a new report.
  Ad spending on Google is growing faster than it did in the third quarter, he said, citing data from Merkle, which tracks the digital ad industry.
  Amazon is benefitting from marketers shifting their budgets to online ads from offline traditional ones, he said. 
  Advertisers seem to be sticking with Facebook, according to the re
  
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• Google's Dragonfly execs didn't take written notes and isolated internal teams to hide China search plans from other employees (GOOG, GOOGL)

  30-11-2018 00:21 via feedproxy.google.com
  On Thursday, The Intercept released a report describing the efforts at Google to push aside internal security and privacy concerns over its controversial project, Dragonfly.
  Dragonfly is a censored search engine being built by Google for China.
  According to The Intercept, internal knowledge of the project was extremely limited, and some members of the Dragonfly team were threatened with firing if they failed to follow strict confidentiality rules. Google executives overseeing a censored sea
  
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