Sales & Marketing news

• Customer-sourced innovation: How retailers leverage direct customer insight to drive innovation ROI

  28-11-2018 19:43 via retailpro.com
      86% of shoppers will pay more for a better customer experience. Your team can brainstorm and implement ways to innovate CX… but when you implement changes, how do you know which factors help or hinder improvement? And how …
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• Streamline retail operations with integrated POS and ERP data

  28-11-2018 19:30 via retailpro.com
      Retail is alive with changing trends like omnichannel that give your customers more ways to shop your stores. With more ways to get your goods into shoppers’ hands, smart inventory and operations management across channels is becoming a …
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• 5 types of data to shape your customer experience

  28-11-2018 19:03 via retailpro.com
      In today’s real-time global economy, retailers are hunting for strategic optimizations to improve experience and spark long-lasting brand engagement. Data is key to building those one-to-one connections with customers that give them a loyalty-inspiring, memorable experience. And data …
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• Tanya Joseph: Campaigns ignoring mature consumers are the folly of youth

  28-11-2018 17:27
  I was on a panel at the Festival of Marketing last month opining on ageism in marketing. My views on this are easily put: most brands are failing to understand that their advertising is alienating the very people they need to buy their products. Older people (and by this I mean over-40s) are largely missing from creative campaigns unless, of course, you are looking for an incontinence product or stair lift.
  In business terms, it is plain stupid to ignore such a large proportion of the popu
  
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• GSK looks to be more agile and ‘fail fast’ to take on direct-to-consumer brands

  28-11-2018 16:11
  Direct-to-consumer brands have claimed the headlines in 2018, credited for their ability to establish personal relationships with consumers and operate at speed compared to big businesses tied up in complex retail contracts.
  While agility and ‘fail fast’ may be words most often associated with this startup world, pharmaceutical giant GlaxoSmithKline (GSK) is experimenting with new ways of working across its consumer healthcare arm focused on forgetting the fear of failure.
  This push
  
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• Advertisers ‘failing to bridge the race gap’

  28-11-2018 16:06
  People from a black, Asian or minority ethnic (BAME) background still feel underrepresented in advertising and are too often cast in a supporting role rather than as the star of an ad, despite attempts by brands to better reflect their audiences.
  According to research by Lloyds Banking Group, which audited more than 2,000 ads from the top 50 ad spenders, representation of BAME groups in advertising has double over the last three years, from 12% in 2015 to 25%.
  But despite this rise, less that o
  
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• Ellen Hammett: Volkswagen should be focusing on effectiveness not efficiency

  28-11-2018 16:04
  Volkswagen (VW) is about to begin what it says it the most drastic change for its brand in its 81-year history: it is “transforming” its marketing communications to support its transition to the “New Volkswagen”.
  Drastic indeed. As well as plans for a new logo in the spring, this week the German car marque revealed it will be culling its agency roster from 40 to three in a bid to drive marketing efficiency by “around 30%” over the next two years,  withou
  
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• Why Viva La Vulva is the very definition of brand bravery

  28-11-2018 16:00 via warc.com
  We love it at WARC when one of our Grand Prix winners returns with a sequel that will undoubtedly see it stacking up the trophies once again.
  
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• The new networking: How marketers connect in 2018

  28-11-2018 08:00
  The Bumble Bizz spring dinner series.Forget the awkward chat, name badges and swapping business cards. A new wave of networking is growing in popularity that shuns the corporate world in favour of building reciprocal relationships based on sharing ideas and support.
  This shift in thinking starts with forgetting the concept of networking as we know it.
  “I think networking is a bit of a dirty word now,” states Lottie Unwin, freelance brand strategist and founder of The Copy Club.
  She p
  
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• Who's watching Facebook Watch? Older millennials

  28-11-2018 01:00 via warc.com
  Facebook is struggling to attract an audience to its Watch platform, rendering the service lacklustre to advertisers and, for some execs, not worth staying for. Now it is adapting its strategy to target over-30s.This is according to CNBC, which...
  
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• WARC Media Awards: Tech shortlist announced

  28-11-2018 01:00 via warc.com
  Campaigns from Volvo in the US, Sunsilk in the Philippines and Uber in Russia are among the 21 that have been shortlisted for the Effective Use of Tech category in the 2018 WARC Media Awards.Examples of communications that have effectively used or...
  
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• 'Mass affluent' to drive growth in Southeast Asia

  28-11-2018 01:00 via warc.com
  The consumer economy of Southeast Asia is in the process of being transformed by the rise of a new generation of ‘mass affluent’ consumers, according to a report by the Boston Consulting Group (BCG).The consultancy describes this group...
  
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• How P&G is acting as a 'force for good'

  28-11-2018 01:00 via warc.com
  Procter & Gamble, the consumer goods giant, remains committed to being “a force for good” when it comes to tackling issues like social prejudice and inequality, and will use its marketing clout to help further conversations in these...
  
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• How Kraft Heinz innovated in China

  28-11-2018 01:00 via warc.com
  When Kraft Heinz launched into a new category in China, it was able to do so in just 14 months – with new manufacturing facilities and 14 SKUs – thanks to the particular way it addresses innovation.Roshni Chatterjee, the...
  
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• How do you solve a problem like Cora?

  28-11-2018 01:00 via warc.com
  As Cora, the chatbot developed by RBS, evolves from its text-based origins into a life-like “digital human”, the insight team at the UK bank is on a parallel track searching for appropriate metrics to measure “her”...
  
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• Commuter commerce set for rapid growth

  28-11-2018 01:00 via warc.com
  Commuter commerce is growing rapidly in the UK, as regular rail travellers take advantage of ‘me time’ and the spread of free wifi, which opens up new opportunities for savvy brands and retailers.According to a new study of rail...
  
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