Sales & Marketing news

• Pizza Hut launches loyalty scheme to ‘close the loop’ with consumers

  27-11-2018 14:40
  Pizza Hut Europe is launching its first UK loyalty programme as it looks to reward customers amid growing competition in the food delivery market and the increasing popularity of food delivery in the life of British consumers.
  The Hut Rewards programme will enable customers to earn a special reward currency called ‘slices’, with one slice earned for every £10 spent. The rewards are split into three different levels: five slices and consumers receive a free side, for seven slic
  
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• Five trends for 2018 – and what happened next

  27-11-2018 13:55 via warc.com
  In December 2017, we wrote about what would happen in the next twelve months. WARC’s Head of Content, David Tiltman, looks at how we did ahead of our predictions for 2019.
  
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• Marketoonist on Black Friday and holiday shopping

  27-11-2018 11:46
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on Black Friday and holiday shopping appeared first on Marketing Week.
  
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• Revealed: Marketing Week readers’ favourite Christmas ad of 2018

  27-11-2018 08:00
  Sainsbury’s festive spot featuring a timid golden star, a dancing bauble, a drumming turkey and a boy dressed as a plug socket, has taken home the Marketing Week readers’ vote for the best retail Christmas ad this year.
  With 20% of the vote, ‘The Big Night’ was the clear winner, beating Iceland’s (well really Greenpeace’s) advert into second place with 16% of the vote and Aldi’s Kevin the Carrot on 15%.
  John Lewis’s ad featuring Elton John fi
  
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• Coca-Cola: We must keep creating brands or online retailers will win

  27-11-2018 08:00
  Creating brands and engendering loyalty among consumers is key to success amid the rise of online retailers such as Amazon, according to one of Coca-Cola’s top marketers.
  Speaking exclusively to Marketing Week, Javier Meza, CMO of sparkling at Coca-Cola, says: “The only way to remain in business is creating brands. The moment we stop creating brands then the e-retailers are going to rule.”
  He adds: “The moment people stop deciding they want a Coke then Amazon is goi
  
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• WhatsApp's chief business officer is the latest exec to leave Facebook (FB)

  27-11-2018 02:27 via feedproxy.google.com
  WhatsApp's chief business officer Neeraj Arora is quitting.
  He's the latest in a long line of senior execs to quit Facebook, from the cofounders of Instagram to Oculus.
  Arora's departure follows ugly clashes between WhatsApp's cofounders and Facebook leadership.
  He says he plans to spent time with his family.The chief business officer of WhatsApp is leaving, the latest in a line of high-level departures at Facebook and its associated apps.
  Neeraj Arora, a seven-year veteran of the encrypted mess
  
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• Google paid $1 billion to buy a 52-acre office park a few blocks from its Googleplex headquarters (GOOG)

  27-11-2018 02:13 via feedproxy.google.com
  Google paid $1 billion to buy a large business park near its Mountain View, California headquarters, according to a Mercury News report on Monday. 
  The business park Google will acquire in the deal is larger than its "Googleplex" headquarters located just a few blocks away. 
  The $1 billion purchase is the largest Bay Area real estate deal in 2018 and second largest in the US only to Google's $2.4 acquisition of Chelsea Market in Manhattan. 
  Google's newest land acquisition, known
  
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• These 6 tech companies are the best bargains hiding in the tech selloff's wreckage heap (FB, GOOGL, BKNG, WIX, TTD, ROKU)

  27-11-2018 01:37 via feedproxy.google.com
  The prices of many tech stocks have plunged in recent months.
  Thanks to that sell-off, the shares of many companies are now trading at values that are out of whack with their real worth, RBC Capital Markets analyst Mark Mahaney argues in a new research note.
  Mahaney scrutinized more than 30 stocks to come up with his six top picks.Thanks to the recent sell-off in tech stocks, you can find some great deals in the bargain bin. 
  That's the take of Mark Mahaney, one of the top analysts covering
  
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• Skol shakes up Brazilian beer category

  27-11-2018 01:00 via warc.com
  Skol, the beer brand, has taken on category conventions in Brazil with marketing efforts that look beyond outmoded stereotypes in favour of truly inclusive messaging.Maria Fernanda Albuquerque, marketing director at Skol, discussed this subject at...
  
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• Not everyone is on board with mobile payments in China

  27-11-2018 01:00 via warc.com
  China’s economic life is moving rapidly online, which can make life easier in many ways for many people but it is a development that is not without challenges for some sections of society either.For example, at the end of 2017, 17% of the...
  
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• How Marie Claire mixes editorial and e-commerce

  27-11-2018 01:00 via warc.com
  Marie Claire Edit, an aggregated shopping platform from the eponymous women’s magazine, aims to help readers shop the trends picked out by editors, a development that raises some interesting questions for the magazine industry.The publisher...
  
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• Don't do that! Mistakes for marketers to avoid

  27-11-2018 01:00 via warc.com
  Much of advertising best practice is focused on advising people what to do; rather less effort goes into explaining what not to do, but there are valuable lessons to be learned from failure, according to two industry figures.Advertising likes to...
  
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• Do people know where they get their news?

  27-11-2018 01:00 via warc.com
  Trust ascribed to a known news brand is important in an information overload culture, and the undoing of those brands through distributed platforms could be damaging to society, a report warns.A study from Oxford University’s Reuters...
  
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• Bukalapak takes two-pronged approach to growth

  27-11-2018 01:00 via warc.com
  Bukalapak, Indonesia’s leading e-commerce marketplace, is growing fast outside the capital Jakarta thanks to a focus on digital literacy and financial inclusion, according to its co-founder.Compared to other parts of Asia, e-commerce in...
  
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• Black Friday morphs into Cyber Monday

  27-11-2018 01:00 via warc.com
  Stores on both sides of the Atlantic experienced a decline in footfall on Black Friday at the same time as e-commerce sales rocketed, according to a variety of sources.In the US, Shopper Trak data pointed to a 
  
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