Sales & Marketing news

• Trump is ready to go all-out in the trade war with China, and even the iPhone may not be spared

  26-11-2018 23:05 via feedproxy.google.com
  President Donald Trump seemed ready to escalate the trade war with China in an interview with the Wall Street Journal on Monday.
  Trump said it is "highly unlikely" that an upcoming meeting with Chinese President Xi Jinping at the G20 summit will yield a deal to prevent a forthcoming increase in tariffs.
  Trump also said he is prepared to hit another $267 billion worth of Chinese goods with tariffs — and he is not afraid to put tariffs on consumer goods like iPhones.President Donald Trump is
  
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• Trump just threatened to place tariffs on the iPhone and Apple stock is getting crushed (AAPL)

  26-11-2018 22:47 via feedproxy.google.com
  Trump said in an interview with The Wall Street Journal that he could put a 10% tariff on iPhones and Chinese electronic goods.
  Apple's stock fell during after-hours trading following the remarks.President Donald Trump has threatened to put a 10% tariff on the iPhone and other consumer electronics, and markets have reacted sharply.
  Apple stock dropped by about $2.50, or over 1.5%, in after-hours trading.
  Trump discussed the additional tariffs in an interview with The Wall Street Journal. Here's
  
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• Microsoft briefly dethrones Apple as the most valuable US company (AAPL, MSFT)

  26-11-2018 22:15 via feedproxy.google.com
  Microsoft briefly surpassed Apple as the most valuable US company.
  It passed Apple on Monday with a market value of about $812 billion.
  Watch Microsoft and Apple trade live.Microsoft on Monday briefly surpassed Apple as the most valuable company in the US, with a market capitalization of about $812 billion. Still, Apple was back on top by the stock market's close, with a market value of more than $825 billion. The last time Microsoft was more valuable than Apple was in 2010.
  It was a somewhat su
  
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• The Dow jumps more than 350 points amid expectations for a historic Cyber Monday

  26-11-2018 22:10 via feedproxy.google.com
  All three major US indices jumped on what was expected to be a historic Cyber Monday.
  Concerns about the prospect of slowing demand and rising rates have pummeled equities in recent months.
  Follow the US indices in real time here.Stocks jumped Monday, staging a comeback following a series of sell-offs that had wiped out Wall Street’s 2018 gains last week, as investors waded back into the market on the biggest online-shopping day of the year.The Dow Jones Industrial Average rose 1.4%, or mo
  
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• General Motors spikes after announcing plans to idle 3 North American factories and slash 15% of its salaried workforce (GM)

  26-11-2018 21:40 via feedproxy.google.com
  General Motors on Monday announced plans to halt productions at three factories in North America and to close two propulsion-component plants in the US.
  The company also said it will reduce the size of its global workforce by 15%, including a 25% cut in white-collar staff.
  The moves are intended to shift resources to investing in electric and autonomous vehicles and to prepare for a downturn in the auto market, the automaker said.
  Watch General Motors trade live.General Motors rallied as much as
  
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• Top fintech VCs explain how PayPal missed a golden opportunity, and why they wouldn't invest in LendingClub today

  26-11-2018 20:53 via feedproxy.google.com
  PayPal made a mistake when it moved too slowly to offer financing to consumers who used its platform, according to Jim Robinson, general partner at RRE Ventures.
  Venture capitalists wouldn't invest in certain consumer and small business lending companies, knowing what they know now, according to Matt Harris, managing director at Bain Capital Ventures.
  The two men spoke on a panel with Hans Morris, the chairman of LendingClub and the managing partner at VC firm Nyca Partners at an invite-only eve
  
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• Vancouver's housing market is headed for a 'bumpy landing,' economist says

  26-11-2018 19:14 via feedproxy.google.com
  Following new mortgage regulations and higher rates, Canada's most expensive housing markets have slowed sharply this year.
  The housing market in Toronto has showed signs of stabilization in recent months.
  But Vancouver may not be headed for a similarly soft landing, economists say.As Canada's housing market cools down, economists say some of its once-booming cities look poised for uneven corrections.Canada’s housing market has cooled since new mortgage regulations aimed at reining in dema
  
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• The biggest Nintendo game of 2018 isn't out yet, but the game has already leaked to pirates

  26-11-2018 18:34 via feedproxy.google.com
  Nintendo's biggest game of the year, "Super Smash Bros. Ultimate," is scheduled to launch on December 7.
  It's the fifth major entry in the "Super Smash Bros." fighting game series, which stars a massive cast of classic gaming characters from Nintendo and elsewhere.Despite the game still being nearly two weeks from launch, software pirates are already leaking the game online.
  Nintendo is playing whack-a-mole with leaked videos of its next big game, "Super Smash Bros. Ultimate." 
  The Japanese
  
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• AMD and Nvidia's crypto problems 'will persist longer than expected,' RBC says (AMD, NVDA)

  26-11-2018 18:24 via feedproxy.google.com
  Cryptocurrencies, including bitcoin and ethereum, are sitting at their lowest levels in more than a year.
  Chipmakers such as AMD and Nvidia have warned investors about potential headwinds following the crypto boom and its bust.
  AMD and Nvidia's oversupply of cryptocurrency-mining chips will persist longer than expected RBC says.
  Watch AMD and Nvidia trade live.As cryptocurrencies plunge to their lowest levels in more than a year, crypto-mining chipmakers such as AMD and Nvidia&nbs
  
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• How Facebook CEO Mark Zuckerberg could be humbled by a creepy bikini app (FB)

  26-11-2018 18:20 via feedproxy.google.com
  British lawmakers have — and may publish — potentially explosive documents that could shed light on Facebook's approach to user privacy.
  The documents risk reopening barely healed wounds from the Cambridge Analytica scandal, which easily ranks among the worst in Facebook's history.
  Facebook CEO Mark Zuckerberg could be implicated in the documents, which stem from an app designed to find photos of your friends in their swimwear.
  Here's how Zuckerberg could be humbled by a creepy bikin
  
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• GM will stop building cars at 3 North American factories and cut its salaried workforce by 15% in 2019 as it shifts to electric and self-driving cars (GM)

  26-11-2018 16:51 via feedproxy.google.com
  GM announced Monday that it would idle three factories in North America.
  The automaker said it would shift resources to investing in electric and autonomous vehicles.
  GM is also rightsizing its manufacturing capacity ahead of a possible economic downturn or recession.
  General Motors announced on Monday that it would stop building vehicles at three factories in North America in 2019.
  According to the automaker, the Oshawa Assembly in Oshawa, Ontario, Canada; the Detroit-Hamtramck Assembly in Mich
  
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• What business are planners in?

  26-11-2018 16:50 via warc.com
  A recent workshop with young planners, a serious question occurred to Mike Teasdale, one that speaks to the massive shifts that have taken place in the discipline. So what business are planners in?
  
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• Bitcoin tumbles to its lowest level since September 2017

  26-11-2018 16:47 via feedproxy.google.com
  Bitcoin was down 5% Monday and trading at its lowest level in over a year.
  It has fallen 40% since November 14, a few days before a hard fork in its rival bitcoin cash.
  Watch bitcoin trade live.Bitcoin and its rival cryptocurrencies were under pressure Monday as the relentless sell-off that began less than two weeks ago continued.
  Early selling Monday had bitcoin, the largest cryptocurrency by market value, down 5% to near $3,800 and trading at levels last seen in September 2017. Bitcoin has see
  
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• Volkswagen culls agency roster by 90% in efficiency drive

  26-11-2018 16:43
  Volkswagen (VW) is cutting the number of agencies it works with by more than 90 – from 40 to three – in an effort to create “maximum efficiency” and become more global in how it communicates with consumers.
  Omnicom (Europe and South America), WPP (North America) and Cheil (China) will take control of four new “global powerhouses”, bumping local agencies off the roster as VW looks to boost marketing efficiency by around 30% by 2020 without increasing its &euro
  
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• Retail stocks are rallying on Cyber Monday after Black Friday sales hit a record high

  26-11-2018 16:11 via feedproxy.google.com
  Black Friday sales hit a record high this year, with much of the shopping taking place online.
  Retail stocks were rallying Monday as the holiday shopping continued on Cyber Monday 2018.
  Watch Amazon, Best Buy, Nordstrom, and Kohl's trade live.Retail stocks rose across the board on Cyber Monday after this year's Black Friday sales hit a record high.
  Shoppers were projected to have spent $59.6 billion over the Black Friday weekend, up 5.7% year-over-year, according to GlobalData Retail data. That
  
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• Big asset managers like BlackRock are sitting on the sidelines of the $75 billion US marijuana industry because of one big pain point

  26-11-2018 15:52 via feedproxy.google.com
  The world's largest asset managers are sitting on the sidelines of the marijuana industry in the US.
  Marijuana is illegal in the US at the federal level, meaning custodian banks are generally reluctant to clear stocks of marijuana companies that have US operations.
  That could change with the passage of the States Act, which securities lawyers say would give enough clarity about how the federal government would treat the nascent sector for banks and asset managers to do business.BlackRock, the wo
  
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• Hedge fund billionaire Dan Loeb is reportedly nearing a deal to shake up Campbell Soup's board (CPB)

  26-11-2018 15:44 via feedproxy.google.com
  Campbell Soup and Third Point Management, the hedge fund owned by billionaire Dan Loeb, are reportedly nearing a deal that would shake up the company's board of directors.
  Third Point will reportedly nominate two new directors and could have say on a third, as well as the new CEO, The Wall Street Journal reported Sunday. 
  Third Point has accused the company's board of putting the interests of insiders and wealthy heirs ahead of shareholders.
  Watch Campbell Soup trade live. Campbell Sou
  
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• Nobel-winning economist Paul Krugman warns of a 'real amnesia' around the latest financial crisis — and breaks down why we're poorly prepared to handle the next shock

  26-11-2018 15:10 via feedproxy.google.com
  There's a "real amnesia going on in the political sphere" that threatens the global economy ahead of the next financial crisis, according to the Nobel Prize-winning economist Paul Krugman.
  In an exclusive interview with Business Insider, Krugman laid out what he thought was being overlooked and explained how those factors could come back to bite us in the next crisis.Paul Krugman does not know what exactly will cause the next financial crisis.
  When the professor and Nobel Prize-winning economist
  
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• The self-esteem gap, Christmas sales, digital outdoor spend: 5 killer stats to start your week

  26-11-2018 14:43
  1. Brands are losing out on £774bn by failing to bridge the ‘self-esteem gap’
  Brands that promote gender-balanced marketing are worth £774bn more than their rivals, which could be linked to the fact 80% of household purchase decisions are made by women.
  The brand value of brands skewed towards men is £3.1bn, compared to a value of £4.1bn for brands that are either ‘balanced’ or skewed towards women.
  These female-skewed brands are 4% healthier than
  
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• How Malibu and Kahlúa are taking fear off the table with their marketing innovation hub

  26-11-2018 14:25
  Malibu and Kahlúa have set up their own innovation hub, the Living Lab, which they hope will help foster a startup culture that prioritises speed over fear of failure.
  Marketing Week takes a behind-the-scenes look at the Living Lab’s innovations and how the hub develops new digital prototypes.
  Malibu and Kahlúa’s director of communication and channel marketing, Johan Radojewski,  and vice-president of global marketing, Colin Kavanagh, also discuss how the Living L
  
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• How Malibu and Kahlúa are taking fear off the table: Behind the scenes at the brands’ marketing innovation hub

  26-11-2018 14:25
  Malibu and Kahlúa have set up their own innovation hub, the Living Lab, which they hope will help foster a startup culture that prioritises speed over fear of failure.
  Marketing Week takes a behind-the-scenes look at the Living Lab’s innovations and how the hub develops new digital prototypes.
  Malibu and Kahlúa’s director of communication and channel marketing, Johan Radojewski,  and vice-president of global marketing, Colin Kavanagh, also discuss how the Living L
  
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• The stock market is flashing some terrifying parallels to the tech bubble — and it could be foreshadowing a painful crash

  26-11-2018 14:08 via feedproxy.google.com
  The stock market has struggled lately, leaving investors wondering how bad the selling can get.
  The Leuthold Group sees parallels forming between current trading conditions and the period around the tech bubble. The firm warns against even deeper losses, especially in the formerly beloved tech sector.In terms of stock market health, it's a pretty good rule of thumb that as soon as conditions start to resemble those of the dot-com era, it's time to get worried.
  The Leuthold Group has been closely
  
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• 10 things you need to know before the opening bell (SPY, SPX, QQQ, DIA, TSLA, AMZN, FB)

  26-11-2018 12:46 via feedproxy.google.com
  Here is what you need to know.Cyber Monday 2018 is forecast to be the biggest online-shopping day in US history. Sales are expected to hit $7.8 billion, up 18% versus a year ago, according to Adobe Analytics.
  Amazon is gaining ground. Shares of the e-ecommerce behemoth were up 2.6% at $1,541 apiece ahead of Monday's opening bell. They are down more than 26% from their September peak.
  Elon Musk says Tesla was near death during its Model 3 'production hell.' Musk told the news website Axios in an
  
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• Amazon is surging in premarket before what's expected to be the biggest Cyber Monday ever (AMZN)

  26-11-2018 11:46 via feedproxy.google.com
  Amazon shares in premarket and US futures were up before the biggest American online shopping day of the year.
  Global stocks were bouncing back after a bloody Black Friday trading session battered US equities.
  European Stocks were rebounding on optimism around Italy's budget progress — the benchmark FTSE MIB was up almost 3%.Amazon shares were soaring in premarket New York trading early Monday ahead of what was expected to be the biggest online shopping day in US history.
  The retail giant
  
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• Uber, Skechers, Horlicks: Everything that matters this morning

  26-11-2018 08:40
  Uber’s attempts to buy Deliveroo stall over valuation
  Uber’s attempt to buy food delivery service Deliveroo have stalled because of differences over valuation. According to the Financial Times, the two companies are “miles apart”, with Uber’s recent offering valuing Deliveroo at less than $2bn, while Deliveroo believes its value is closer to $4bn.
  Uber has been looking to acquire or invest in Deliveroo as it looks to take a bigger share of the food delivery market
  
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• Thomas Cook, ad spend, ad fraud: Everything that matters this morning

  26-11-2018 08:40
  Ad spend to pass £20bn fuelled by rise in digitalSpending on advertising is to pass £20bn for first time in 2019 despite a decline in traditional media as digital advertising growth fuels the industry .Advertising spending in the UK is expected to hit £20.8bn next year, according to a report GroupM, a rise of 4.8%. This is largely down to advertisers’ spending on digital, with the amount spent on internet advertising growing 8.6% to £12.8bn.
  However, traditional med
  
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• Facebook, Missguided, Tesco: Everything that matters this morning

  26-11-2018 08:40
  Facebook’s UK political ad rules come into force
  Facebook has begun to enforce tighter political advertising rules in the UK after a three-week delay.
  Now anyone placing political ads on Facebook must verify their identity and location, as well as proving who is paying for the advert. This covers adverts about candidates, elections, referenda and political causes.
  Under the new rules anyone buying an advert must prove their identity by submitting ID, which needs to be verified by a third
  
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• Amazon, Disney, GambleAware: Everything that matters this morning

  26-11-2018 08:40
  GambleAware targets football in new ad
  GambleAware is looking to raise awareness around the relationship between football and gambling in a new social media initiative, #CanWeHaveOurBallBack.
  Marking the first time the charity has made an ad talking about gambling within a specific sport, the film depicts young football fans losing their ball, only to find it again later with thousands of others on top of a betting shop.
  The campaign has been developed with agency And Rising to encourage footba
  
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• Amazon, Apple, Dolce & Gabbana: Everything that matters this morning

  26-11-2018 08:40
  Tech giants face criticism over Transparency International report
  Amazon, Facebook and Google are facing harsh criticism following the release of the Transparency International report, which ranks companies regarding their transparency standards.
  The index covers 104 businesses, many of which meet with Government. It assesses businesses on how transparent they are in their political engagement – this includes key areas such as donations to political parties, lobbying of those in power, th
  
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• Hack your commute: Dictate notes to your mobile

  26-11-2018 08:30
  Dictate notes to your mobile
  This commute hack is more for the drivers, walkers and cyclists out there. By all means, try it on public transport if you dare, but it probably won’t save you any time and you’re likely to earn the enmity of the rest of your bus or train carriage by subjecting them to your inane ramblings.
  The concept is simple: at some time or another you’ll need to scribble down notes or write out bullet points to prepare for a meeting, respond to a brief or sim
  
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• The best and worst Christmas ads: Marketing Week picks

  26-11-2018 08:15
  Charlotte Rogers
  Best: Waitrose ‘Fast Forward’
  This advert works on so many levels. Instead of waiting with baited breath all year for the release of the John Lewis Christmas ad, this middle-class mum and dad have other things on their minds – a dark chocolate orange stollen wreath to be exact.
  They gleefully fast forward the ad at the highest speed possible, before devouring the stollen as the dad explains – between mouthfuls – that he actually prefers ‘the
  
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• Helen Edwards: It’s riskier to be too slow than too fast

  26-11-2018 08:00
  What do chief executives increasingly require from marketers? The impossible. Sitting atop corporations crisscrossed with bureaucratic processes, checks and boundaries, they demand that marketing be more ‘agile’. Preaching from the pulpits of their cathedrals of caution they call on us to become ‘entrepreneurial’.
  A recent McKinsey report on how marketing should move with more pace quotes the boss of an Asia-Pacific consumer goods company, who urges his marketers to make
  
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• VPNs come under scrutiny amid privacy fears

  26-11-2018 01:00 via warc.com
  VPNs, or virtual private networks, are among the most searched-for apps in the world because they provide users with an encrypted internet connection, but their integrity has come into question following new research into their links with China. ...
  
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• London bans junk food ads on its transport network

  26-11-2018 01:00 via warc.com
  A ban on junk food advertising will be imposed across the entire transport network of London early next year, despite strong objections from the advertising industry.The Mayor of London, Sadiq Khan, announced at the end of last week that all ads...
  
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• Dolce & Gabbana tries to appease Chinese anger

  26-11-2018 01:00 via warc.com
  Dolce & Gabbana, the Italian luxury brand, has found itself at the centre of an angry consumer and official backlash in China, a market it considers to be crucial, following a marketing campaign that went disastrously wrong.The company faced...
  
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• Digital to account for entirety of OOH growth

  26-11-2018 01:00 via warc.com
  Global spending on digital out-of-home advertising (DOOH) is expected to grow 10.1% each year between 2018 and 2021, accounting for the entirety of growth in the out of home (OOH) market, according to a new WARC report.The latest
  
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• ANA offers insight into marketing diversity

  26-11-2018 01:00 via warc.com
  The marketing industry still has room to progress when it comes to achieving diversity in senior leadership, a study from the Association of National Advertisers (ANA), the trade body, has indicated.In measuring leadership representation –...
  
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