Sales & Marketing news

• The Dow drops more than 175 points and oil hits its lowest level in more than a year

  23-11-2018 19:03 via feedproxy.google.com
  Stocks fell Friday amid concerns about ongoing trade tensions and economic growth.
  Oil hit its lowest level since late 2017 ahead of an OPEC meeting December 6.
  Trading volume was light because of the Thanksgiving holiday.Stocks fell Friday as Wall Street worried about ongoing trade tensions and the prospect of slowing economic growth around the world, with technology shares continuing to slip and oil prices hitting their lowest levels in more than a year.
  The Dow Jones Industrial Average slid 0
  
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• Black Friday is projected to be the strongest in years — here's how retail stocks are reacting

  23-11-2018 17:44 via feedproxy.google.com
  Black Friday 2018 spending was projected to climb by 5.7% versus a year ago, which would be the fastest growth since 2011.
  Retail stocks were mixed.
  Watch the SPDR S&P Retail ETF trade live.Retail stocks were mixed following projections Black Friday 2018 will be the strongest in years. 
  Total spending over the Black Friday weekend was expected to climb 5.7% versus a year ago to $59.6 billion, according to estimates by GlobalData Retail. That would make for the strongest growth rate sinc
  
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• It's been a week to forget for Deutsche Bank after Citigroup CEO dismisses merger talk

  23-11-2018 17:22 via feedproxy.google.com
  Deutsche Bank's shares drop after Citigroup CEO dismisses the chance of a merger between the two institutions. 
  Deutsche's shares were hit earlier this week after it was embroiled in the ongoing Danske Bank money laundering scandal.
  Follow Deutsche Bank's share price here. It's been a rollercoaster week for Germany's biggest lender, Deutsche Bank, which ended on a sour note after Citigroup's CEO dismissed talk of a merger between the banks in a German business publication. 
  Michae
  
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• Tesla is sliding after slashing Model X and Model S prices in China (TSLA)

  23-11-2018 17:01 via feedproxy.google.com
  Tesla announced it was slashing Model X and Model S prices in China to offset some of the impact from President Donald Trump's tariffs. 
  Shares fell 3% following the announcement.
  Watch Tesla trade live.Tesla was sliding Friday, down 3% to below $328 a share, after the company announced that it was cutting prices on some vehicles in China to help offset some of the impact from President Donald Trump's trade war.
  The electric-car maker on Thursday said it was slashing prices on its Model X a
  
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• Trump's economic sugar high is already fading, and his trade war could make it even uglier

  23-11-2018 15:03 via feedproxy.google.com
  President Donald Trump has boasted about the upswing in the US economy for much of 2018.
  But according to economists at Goldman Sachs, JPMorgan, and Bank of America Merrill Lynch, the economy is showing signs it could cool down in 2019.
  The combination of a fading tax-cut stimulus, tariffs, and tighter financial conditions will all contribute to a slower pace of economic growth.President Donald Trump has had a lot to brag about on the economic front in 2018.
  Strong unemployment numbers. The
  
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• UK fintechs claim Brexit could lead to a 'lost generation' of London businesses

  23-11-2018 14:34 via feedproxy.google.com
  UK fintech leaders claim applications from the EU have dropped in the past 12 months.
  Retaining talent and keeping investors is key to avoiding a "lost generation" of London fintechs.
  Most fintechs have succeeded despite Brexit but industry fears remain. One of the UK's fasting growing and most exciting industries, fintech, is thriving despite Brexit fears weighing heavily on the dynamic sector. Business Insider spoke to 10 UK fintech leaders to get a better perspective on the impact Brexit
  
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• How Sainsbury’s used location to make its marketing ‘ultra personalised’

  23-11-2018 13:17
  Retailers have long used loyalty cards to learn more about their customers, offer more relevant promotions and drive up sales. The whole business of CRM over the past 50 years has been focused on serving the right message to the right customer at the right time through the right channel.
  What Sainsbury’s wanted to do was make that even more personalised by throwing location data into the mix as well. To do this, the supermarket chain worked with Aimia, using its location data to deli
  
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• Heathrow, John Lewis, Peloton: 5 things that mattered this week and why

  23-11-2018 13:14
  Heathrow the best of a bad bunch of Christmas advertising
  It might be less than a decade since the advent of the Christmas advert in the UK, but this year there are the clearest signs yet that the strategy is becoming jaded. The number of brands that have gone for marketing that uses emotional storytelling can be counted on one hand; instead the emphasis is on product, price and brand consistency.
  That latter point is no bad thing, if retailers spend all year building a brand positioning it mak
  
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• Chinese stocks plunge into the weekend as investors sweat ahead of Trump and Xi's crucial meeting

  23-11-2018 11:24 via feedproxy.google.com
  Chinese stocks slumped into the weekend Friday, ahead of a crucial week in the future of the trade war between Beijing and Washington.
  The Shanghai Composite, China's benchmark share index, dropped just shy of 2.5% of its value on the day, while the Shenzhen Composite was 3.3% lower.
  "The decline in the market on Friday implies that investors are nervous that the two leaders won't come to an amicable agreement," Russ Mould, the investment director at AJ Bell, said in a note on Friday morning.Chi
  
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• Robin Bonn: Why it’s time to pay more for your agencies

  23-11-2018 10:56
  It’s a polished, media-trained world. Savvy spokespeople tell us precisely nothing beyond the party line. So when soundbite supremo Sir Martin Sorrell changes tack, it’s worth pausing for thought.
  Speaking at a recent event hosted by Campaign, he argued that marketing should focus less on top-down ‘big ideas’ and be more bottom-up, like a “grassroots” political campaign.
  To make that happen he said that your agencies needed to be “faster, better, more e
  
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• Oil crashes to its lowest level of 2018 despite Saudi Arabia's proposed production cut

  23-11-2018 10:31 via feedproxy.google.com
  Brent crude has hit its lowest price since October 2017.It was trading around $58.80 as of noon ET on Friday. Oil had briefly touched $86 a barrel last month before dropping dramatically in the past few weeks.
  OPEC is set to meet on December 6 to discuss supply concerns. Weaker global growth and an oil glut are depressing prices.
  Follow Brent's price throughout the day at Markets Insider.Brent crude is staying lower for longer.
  Oil markets continued to drop Friday as persistent concerns about a
  
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• Campaign group turns politicians into fairy tale characters as it calls for political ad reform

  23-11-2018 01:01
  The group behind a campaign trying to get political advertising regulated is launching its first consumer campaign as it looks to influence the government’s upcoming decision about how to tackle the spread of fake news and disinformation in the UK.
  Running across outdoor, social media and digital banners, the ‘Separate the real from the make believe’ campaign uses language and iconography from fairy tales to make the point that fictional claims should have no place in pol
  
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• YouTube tests back-to-back 'ad pods' format

  23-11-2018 01:00 via warc.com
  YouTube, the Google-owned video site, is testing a new format on desktop that will double the number of skippable pre-roll and mid-roll ads that are served to viewers.While at first sight that might appear to be a recipe for annoying users with...
  
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• Will Amazon gain from the loss of Toys R Us?

  23-11-2018 01:00 via warc.com
  This is the first holiday shopping season for decades not to feature Toys R Us after the 70-year-old company filed for bankruptcy earlier this year, but the question for industry observers is which major retail brand stands to gain most from its...
  
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• How KFC Australia changed the media mix

  23-11-2018 01:00 via warc.com
  KFC Australia is embracing the possibilities of digital media and moving away from a wholly TV-led approach, according to a senior marketing executive at the brand.Television advertising has worked well for the business during the 50 years it has...
  
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• Google tightens political ad rules for EU elections

  23-11-2018 01:00 via warc.com
  Google is tightening transparency rules around political advertising ahead of European parliamentary elections in May 2019. The technology company outlined several measures intended to mitigate the risk of outside actors influencing the outcome. ...
  
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• Global consumers gear up for Black Friday

  23-11-2018 01:00 via warc.com
  The Black Friday shopping event kicks off today and it comes as a new global survey reveals that 39% of respondents across seven markets intend to make purchases, although their shopping preferences vary.According to Wirecard, a German financial...
  
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• Five digital trends shaping China's consumer landscape

  23-11-2018 01:00 via warc.com
  As digital continues to sweep through China and consumer behaviour is transformed, a new study reveals a number of key trends likely to impact brands’ planning in 2019.Chinese consumers now hold the world record for the number of apps on...
  
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