Sales & Marketing news

• What we learned from Brainy Bar 7

  20-11-2018 18:22 via warc.com
  Emotional advertising is in vogue right now. But how much do we need to do and how much is too much? WARC was at Brainy Bar 7 to hear.
  
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• Brainy Bar 7: Can you have too much emotional advertising?

  20-11-2018 18:22 via warc.com
  Emotional advertising is in vogue right now. But how much do we need to do and how much is too much? WARC was at Brainy Bar 7 to hear.
  
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• Sign up to our webinar on ‘Owning the customer: A blueprint for the future’

  20-11-2018 17:26
  You will never hear a group of marketers disagree that they are ‘the voice of the customer’. Seldom will anyone within the industry disagree that marketers should ‘own the customer journey’. And never would any marketer claim that they should be anything other than ‘customer centric’.
  Received wisdom is being trumped by reality, however, with responsibility for customers, their journey and development often being fragmented and in silos. Furthermore, data stra
  
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• Colin Lewis: You think Black Friday is big? It’s nothing compared to China’s Singles’ Day

  20-11-2018 13:51
  When the clock struck midnight on 11 November, so began the world’s biggest shopping spree. Singles’ Day or, as its officially called, the Global Shopping Festival 11:11, is like combining the Olympics and the World Cup into one event for Chinese ecommerce giant Alibaba. Think Boxing Day sales, mixed with Black Friday and add in a bit of Eurovision kitsch.
  Singles’ Day started in the 1990s when young single people used it as an excuse to get together. Then in 1999 Alibaba co-o
  
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• Colin Lewis: Think Black Friday is big? It’s nothing compared to China’s Singles’ Day

  20-11-2018 13:51
  When the clock struck midnight on 11 November, so began the world’s biggest shopping spree. Singles’ Day or, as its officially called, the Global Shopping Festival 11:11, is like combining the Olympics and the World Cup into one event for Chinese ecommerce giant Alibaba. Think Boxing Day sales, mixed with Black Friday and add in a bit of Eurovision kitsch.
  Singles’ Day started in the 1990s when young single people used it as an excuse to get together. Then in 1999 Alibaba co-o
  
  Read more

• Marketoonist on customer experience

  20-11-2018 12:51
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on customer experience appeared first on Marketing Week.
  
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• Russell Parsons: Ripping up the marketing rule book won’t save brands from disruption

  20-11-2018 08:00
  “Fire your CMO: Marketing’s future will not resemble it’s past”. This is not a starting polemic but the title of a session at a conference last month. I receive regular notification of a lot of dramatically titled conferences, reports and summits from sources essentially setting themselves up as the silver bullet to the apocalyptic problem they have laid out. But this was different. It came from  a credible source  – a session at an event hosted by The As
  
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• Building a brand from scratch: Marketing’s role in startups

  20-11-2018 08:00
  Somewhere, right now, an idea that could change the world is being born. There are hundreds of thousands of them floating around; some will hatch, others will fall from the nest and land with a thud. Some have already spread their wings.
  But each begins with one common goal: to disrupt their market and become a name that people recognise all over the world.
  Compared with the likes of Coca-Cola, Procter & Gamble and Nike, these baby brands are barely out of the womb, and they face a long and
  
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• Who cares about Black Friday?

  20-11-2018 01:00 via warc.com
  Black Friday has become a thing for marketers and media in the UK, but new research suggests that consumers are less bothered by the hype surrounding the imported shopping festival.Even as newspapers excitedly
  
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• The park experience is fundamental to Disney

  20-11-2018 01:00 via warc.com
  In an age of digital, stay-at-home entertainment, many are surprised that it is theme parks that are the big growth area for Disney.And, as the
  
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• Lincoln uses 360-degree video to drive engagement

  20-11-2018 01:00 via warc.com
  Lincoln, the luxury vehicle brand, helped build engagement and excitement around its 2018 Navigator vehicle with a 360-degree video that could also be viewed in virtual reality.Jenna Thompson, digital retail marketing manager/technology and...
  
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• JD.com aims for 'boundaryless retail' in luxury

  20-11-2018 01:00 via warc.com
  China’s No.2 e-commerce company is courting more top-end fashion brands with the concept of a seamless crossover between online, offline and virtual shopping.JD.com’s president of international fashion Xia Ding describes the vison as...
  
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• How Redmart delivered in online fresh produce

  20-11-2018 01:00 via warc.com
  Redmart, Singapore’s leading online grocery service, has improved its performance in the fresh produce category through consumer-led research and technology.According to Richard Ruddy, Redmart’s VP of retail, market research has shown...
  
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• Amazon opens consumer data to UK publishers

  20-11-2018 01:00 via warc.com
  UK publishers will be able to take advantage of Amazon’s wealth of shopper data after the introduction of two new tools by the e-commerce giant.One will allow publishers to better target site visitors by tailoring editorial content, and a...
  
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• A sound presence boosts brand metrics

  20-11-2018 01:00 via warc.com
  Marketers and agencies who overlook sound as a creative tool are often missing out on a crucial dimension of branding, a new report suggests.In
  
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