Sales & Marketing news

• Marc Pritchard's deep personal connection to purpose

  19-11-2018 17:00 via warc.com
  Marc Pritchard is the brand chief at the world’s largest advertiser. And he has very personal reasons for using this communications muscle to help drive social change, as Geoffrey Precourt reports.
  
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• Purpose ushers in a new era

  19-11-2018 16:35 via warc.com
  A new style of purposeful marketing that encourages participation is proving effective and was a strong commonality among many of this year’s winners, says MullenLowe UK’s Jo Arden. 
  
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• Video viewing, programmatic ad spend, Black Friday fatigue: 5 killer stats to start your week

  19-11-2018 16:06
  1. Brits watch five hours of video a day
  Brits are watching five hours of video a day, and live television is the most popular form accounting for 56% of all daily video consumption at two hours and 38 minutes a day.
  There are eight reasons for watching: to unwind, which accounts for 26% of time spent; to distract (18%); for comfort (16%); to stay in touch (12%); for the experience (10%); to indulge (9%); to escape (7%); and to seek practical information (2%).
  Brits say the reason they watch op
  
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• Video viewing, progammatic ad spend, Black Friday fatigue: 5 killer stats to start your week

  19-11-2018 16:06
  1. Brits watch five hours of video a day
  Brits are watching five hours of video a day, and live television is the most popular form accounting for 56% of all daily video consumption at two hours and 38 minutes a day.
  There are eight reasons for watching: to unwind, which accounts for 26% of time spent; to distract (18%); for comfort (16%); to stay in touch (12%); for the experience (10%); to indulge (9%); to escape (7%); and to seek practical information (2%).
  Brits say the reason they watch op
  
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• ‘We want to build a business and a brand’: Peloton preps £7m marketing blitz to bring virtual spin classes to the masses

  19-11-2018 12:00
  Peloton has taken the US fitness world by storm, signing up celebrity fans such as Hugh Jackman and Michael Phelps. It has also impressed VC investors, raising $550m in a fundraising round that values the company at $4bn. And now it is looking to replicate that success in the UK with a £50m investment, including £7m in a major advertising campaign.
  For those that haven’t heard, Peloton is attempting to disrupt the fitness sector by bringing ever popular spin classes to people&
  
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• ‘We want to build a business and a brand’: Peloton launches £7m ad blitz to bring virtual spin classes to the masses

  19-11-2018 12:00
  Peloton has taken the US fitness world by storm, signing up celebrity fans such as Hugh Jackman and Michael Phelps. It has also impressed VC investors, raising $550m in a fundraising round that values the company at $4bn. And now it is looking to replicate that success in the UK with a £50m investment, including £7m in a major advertising campaign.
  For those that haven’t heard, Peloton is attempting to disrupt the fitness sector by bringing ever popular spin classes to people&
  
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• 'We will never have a deal': China's former top trade negotiator warns Beijing is hurting itself in Trump tariff battle

  19-11-2018 11:31 via feedproxy.google.com
  China's former chief trade negotiator hits out at Beijing for not thinking "deeply enough" about its approach to trade war with US.
  "If we have people who always talk about politics engaging in negotiations, we will never have a deal," Long Yongtu said on Sunday.
  Long's comments come as tensions between the two nations appear to thaw somewhat ahead of Trump and Xi's meeting in Buenos Aires, Argentina later this month.China's former chief trade negotiator has hit out at his country's handling of
  
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• Renault shares tank to 2014 low after Nissan ousts Chairman Ghosn for 'significant acts of misconduct' (FR00001319)

  19-11-2018 10:35 via feedproxy.google.com
  Nissan says it will oust Renault CEO Carlos Ghosn "serious act of misconduct."
  'Over many years,' Nissan alleged, Ghosn and another board member misrepresented salaries. Ghosn also used company assets for personal use.Follow Renault's share price on Markets Insider.Carlos Ghosn, chairman of Nissan and CEO of Renault, is set to be removed after "significant acts of misconduct" were uncovered.
  Renault's shares, listed in Paris, plummetted after partner company Nissan confirmed reports of its chair
  
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• McDonald’s, Instagram, Tanqueray: Everything that matters this morning

  19-11-2018 08:45
  McDonald’s top UK marketer departs
  McDonald’s vice-president of marketing and food development, Emily Somers, has stepped down from her role to “pursue new opportunities” and set up her own consultancy. A replacement has yet to be appointed.
  She became the fast-food chain’s most senior marketer in the UK in March when former UK CMO Alistair Macrow was promoted to CMO of high-growth markets, including China, Hong Kong, Italy, Poland, Russia, South Korea, Spain, Swit
  
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• Marks & Spencer, sugar tax, Condé Nast: Everything that matters this morning

  19-11-2018 08:45
  Marks & Spencer cause controversy over Christmas display
  Marks & Spencer are being accused of sexism after one of its window displays was branded “vomit-inducing” for placing women’s “fancy little knickers” beside men’s suits.
  The display at a Nottingham store shows mannequins in suits with the tagline “must-have outfits to impress”, next to women’s lingerie featuring “must-have fancy little knickers”.
  The juxtaposition h
  
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• M&S, sugar tax, Condé Nast: Everything that matters this morning

  19-11-2018 08:45
  Marks & Spencer cause controversy over Christmas window display
  Marks & Spencer is being accused of sexism after one of its window displays was branded “vomit-inducing” for placing women’s “fancy little knickers” beside men’s suits.
  The display at a Nottingham store shows mannequins in suits with the tagline “must-have outfits to impress”, next to women’s lingerie featuring “must-have fancy little knickers”.
  The juxtaposi
  
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• Google, Nissan, junk food ads: Everything that matters this morning

  19-11-2018 08:45
  Junk food ad ban to hit London’s transport system
  Junk food related advertising will be banned across London’s public transport network from 25 February next year, potentially costing TfL millions in lost revenue.
  As part of the ban posters for food and drink high in fat, sugar, or salt, will be banned from London’s Underground, Overground, buses, bus shelters, tram services, river services and taxis.
  However, fast-food chains such as McDonald’s will still be allowed to
  
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• Coca-Cola, Tesco, Nespresso: Everything that matters this morning

  19-11-2018 08:45
  Advertising the least trusted profession, says report
  Advertising executives are the least trusted profession in the UK, according to a new study by Ipsos Mori.
  The research, which asks consumers to say how much they trust professions ranging from politicians to engineers and nurses, included ad execs for the first time this year. It found that just 16% of the British public trust advertisers, behind politicians on 19%, government ministers on 22% and journalists on 26%.
  As this is the first ye
  
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• Amazon, Mothercare, Facebook: Everything that matters this morning

  19-11-2018 08:45
  Amazon suffers major data breach as Black Friday looms
  Amazon has been hit with a major data breach that saw customer names and email addresses posted on its website. The news comes just two days ahead of major discount shopping event Black Friday, during which 77% of purchases are made online according to PwC figures.
  Refusing to reveal the scale of the breach or where the affected customers are based, Amazon confirmed that it was a “technical issue” that caused customer names and
  
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• Heathrow tops Christmas ad list amid lacklustre year for festive campaigns

  19-11-2018 08:00
  Oh dear. It looks like this year’s selection of Christmas ads, which have seen Kevin the Carrot face-off with a wicked parsnip, Elton John travel back in time to the moment where it all started, and Holly Willoughby shamelessly plug some ‘must-have’ jumpers, have failed to get festive pulses racing.
  Just 29% of campaigns got three stars or more out of five, according to data from System1, half the 59% that scored at least three stars last year and making 2018 the worst year si
  
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• Why marketers need to align emotions with consumer goals

  19-11-2018 01:00 via warc.com
  Advertisers are frequently encouraged to use emotions in their advertising but they should not think that an emotional campaign is necessarily the same as a successful campaign.For emotion to be relevant to marketers it needs to drive behaviour,...
  
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• Senior marketers react to latest Facebook row

  19-11-2018 01:00 via warc.com
  Facebook spent much of the end of last week defending itself against claims that CEO Mark Zuckerberg and COO Sheryl Sandberg ignored safety concerns on its social platforms and tried to deflect criticism by discrediting opponents.The company was...
  
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• Marketers must prepare for California privacy changes

  19-11-2018 01:00 via warc.com
  Marketers need to prepare for the California Consumer Privacy Act (CCPA) and also be ready for the possibility of future nationwide legislation covering the collection and usage of people’s data.Douglas Wood, a partner at Reed Smith LLP...
  
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• E-commerce drives new omnichannel priorities

  19-11-2018 01:00 via warc.com
  With e-commerce redefining the retail landscape and consumer behaviours, new opportunities exist for retailers to embrace the omnichannel era of marketing, a leading analyst has said.According to Xian Wang, global content director at Edge, an...
  
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• China will account for almost half of luxury sales

  19-11-2018 01:00 via warc.com
  Luxury brands will need to focus on Chinese consumers over the next few years because they are expected to account for at least 45% of global sales by 2025, according to a new industry report.Bain & Company, the international management...
  
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• A24 will produce original movies for Apple

  19-11-2018 01:00 via warc.com
  Tech giant Apple is joining forces with Oscar-winning studio A24 to produce a slate of original, feature-length films in a move that is expected to ramp up its competition to the likes of Netflix and Amazon Prime.New York-based A24, founded in...
  
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• 65% of digital media will be programmatic in 2019

  19-11-2018 01:00 via warc.com
  Around two-thirds (65%) of global digital adspend is expected to be traded programmatically in 2019, representing growth of 19% on 2018, according to the latest forecast from ROI agency Zenith.That means advertisers are expected to spend US$84bn...
  
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