Sales & Marketing news

• Heads ought to roll at Facebook over the Soros smear — starting with Zuck's (FB)

  15-11-2018 23:04 via feedproxy.google.com
  Facebook's public relations firm this summer tried to discredit the company's critics by linking them to financier George Soros, The New York Times reported.
  The tactic has anti-Semitic overtones — far-right groups have long peddled similar conspiracy theories in which Soros, a Jew who survived the Holocaust, is the shadowy figure behind all kinds of different policies, groups, and activities.
  Those broader Soros conspiracy theories reportedly roused the alleged gunman in the recent mass s
  
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• The research firm Facebook hired to smear its critics has been pushing an anti-Apple campaign that has Qualcomm’s fingerprints on it (AAPL, FB, QCOM)

  15-11-2018 22:45 via feedproxy.google.com
  A New York Times story said that Facebook had employed a Washington DC-style research firm to spread potentially damaging stories about Facebook's critics.
  The story also mentioned that there is another technology client which is paying the firm, Definers Public Affairs, to spread negative stories about Apple.
  Business Insider reporters have previously been contacted by Definers representatives about information they think could be damaging to Apple and positive for Qualcomm. 
  While all sig
  
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• A sleek new device that looks like an Xbox lets you mine crypto at home

  15-11-2018 22:44 via feedproxy.google.com
  Coinmine, a startup backed by Coinbase Ventures and other investors, rolled out a new crypto mining device that allows users to mint cryptocurrencies at home.
  The device now allows users to mine Ethereum, Ethereum Classic, Monero, and Zcash, though not yet Bitcoin. 
  The launch comes at a time when mining cryptocurrencies at home is difficult to do at scale, in the wake of falling crypto prices and rising energy costs. For $799, you can mine cryptocurrency at home.
  Launched this week, a
  
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• Nvidia is getting smoked after missing on revenue and profits (NVDA)

  15-11-2018 22:34 via feedproxy.google.com
  Nvidia reported third-quarter earnings after Thursday's closing bell.
  The company missed on both the top and bottom lines, as well as on guidance for fourth-quarter revenue.
  Shares have been under pressure, down 26%, since the large-cap-tech correction began in October.
  Watch Nvidia trade live here.Nvidia on Thursday reported worse-than-expected earnings for the third quarter, sending shares down more than 15% after the closing bell.
  Here are the key numbers compared to Wall Street's e
  
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• Trump seems to be backing down in the trade war with China after electoral blowback and growing economic worries

  15-11-2018 22:13 via feedproxy.google.com
  The US and China have been engaged in a trade war since July, with tariffs flying back and forth.
  But more recently, President Donald Trump has played up the possibility of a trade deal with China.
  Chinese and US officials have restarted talks, and protectionist members of the Trump administration are being sidelined.
  Analysts say these are goods signs that the two sides could strike a deal.
  Trump and Chinese President Xi Jinping are scheduled to meet at the G20 summit at the end of November.Aft
  
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• Tobacco stocks are getting slammed as the FDA lays out sweeping new restrictions on flavored cigarettes (BIT, MO, IMB)

  15-11-2018 20:50 via feedproxy.google.com
  The US Food and Drug Administration (FDA) laid out a plan to ban the sale of flavored e-cigarettes in convenience stores.
  Regulators are also looking into restrictions on menthol cigarettes and flavored cigars.
  Tobacco stocks have been getting slammed since last Friday amid speculation that the FDA was considering these measures.
  British American Tobacco has been hit the hardest due to its high exposure to menthol cigarettes.Tobacco stocks have had a tough time over the past week.
  The lates
  
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• Ray Dalio predicted the financial crisis. Now hear him speak candidly about today's economy at IGNITION 2018.

  15-11-2018 20:42 via feedproxy.google.com
  Hedge-fund legend and best-selling author Ray Dalio, who predicted the financial crisis, is coming to IGNITION 2018.
  The founder and cochief investment officer of Bridgewater Associates, the world's largest hedge fund, will share his candid outlook on the economy as global tensions rise and the wealth gap widens.
  In a discussion earlier this year with Henry Blodget, Insider Inc.'s CEO, cofounder, and editorial director, Dalio drew parallels between the current economic climate and the Great Dep
  
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• Millennials are loading up on Apple despite waning iPhone demand (AAPL)

  15-11-2018 19:27 via feedproxy.google.com
  Apple stock is down 19% from its October 3 peak in the wake of waning iPhone demand.
  Investors on Robinhood, a free-trading app popular among younger traders, have been snapping up shares.
  Apple is the favorite stock among Robinhood traders, and the first stock to pass 200,000 owners on the app.
  Watch Apple trade live here.Apple has fallen out of favor with Wall Street, tumbling 19% from its recent peak of $233.47 set on October 3.But investors on Robinhood, a no-fe
  
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• JPMorgan's global research chief breaks down 4 huge shifts that will make the next financial crisis unlike any in history — and explains why the best-known safeguards won't work

  15-11-2018 18:16 via feedproxy.google.com
  The world has undergone four paradigm shifts that make it difficult to use old playbooks to gauge the next financial crisis, according to Joyce Chang, the global head of research at JPMorgan.
  The biggest of the four is a shift in market structure, which is setting up financial markets for what JPMorgan has already dubbed the "Great Liquidity Crisis."
  In an exclusive interview with Business Insider, Chang explained why geopolitical risk has also changed significantly, and the well-known hedges th
  
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• BMW, Apple, Three: The top 10 YouTube ads in October

  15-11-2018 16:58
  1. BMW – Drive the Future Today
  Slick, speed and style come to mind when watching BMW’s advert for its BMW i series of all-electric engines and plug-in hybrids. Not straying far from its usual approach, the 30-spot shows the futuristic vehicle driving across a bridge accompanied by a spectacular sunset which matches the exterior of the car. A voiceover can be heard saying: “Progress: it’s not just the milestones you pass, it’s more than simply adapting, it’s
  
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• A marmite ad: Marketers react to the John Lewis Christmas campaign

  15-11-2018 15:31
  Zoe Clapp, UKTV
  Discussing the John Lewis Christmas TV ad has become as much a Christmas tradition as tinsel on the tree, so in that way, it’s already a winner. And how much you like the ad this year depends entirely on how much you like Elton John. As it happens, I think Your Song is a belter, so I’m very happy with this beautifully produced piece from adam&eveDDB, which – at time of writing – is nationally trending at number three. As a tribute to Elton (and a remi
  
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• Planning starts with people

  15-11-2018 14:47 via warc.com
  Great planning starts with understanding people and developing insights through the lens of their humanity, says BBDO Asia’s Andy Wilson, judge of the 2018 WARC Prize for Asian Strategy.
  
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• Tesco’s brand boss admits retail was an ‘alien planet’ when she joined the grocer

  15-11-2018 13:23
  Michelle McEttrick had never worked in retail before she joined Tesco as group brand director in early 2015. She had run brands in financial services, telecoms, FMCG, food and drink and worked agency-side, but admits retail was an “alien planet”.
  “Unless you count the summer after graduating from high school working in a mall as relevant to leading the Tesco brand in every market and business unit, I had [no] retail experience,” she said, speaking at the Marketing Societ
  
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• Tesco’s brand boss admits retail was an ‘alien planet’ when she joined

  15-11-2018 13:23
  Michelle McEttrick had never worked in retail before she joined Tesco as group brand director in early 2015. She had run brands in financial services, telecoms, FMCG, food and drink and worked agency-side, but admits retail was an “alien planet”.
  “Unless you count the summer after graduating from high school working in a mall as relevant to leading the Tesco brand in every market and business unit, I had [no] retail experience,” she said, speaking at the Marketing Societ
  
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• Why John Lewis ‘turned left’ for unusually un-Christmassy festive blockbuster

  15-11-2018 09:00
  John Lewis has settled months of rumours that Elton John is indeed the star of its 2018 Christmas campaign with the launch of the film this morning.
  It is, as has come to be expected from John Lewis, a major piece of creative that tells a story and has that ‘feel good’ factor. Even if the retailer’s customer director Craig Inglis argues the ad is actually a “very understated story” about a boy and his piano that “could almost be anyone”.
  But compared to
  
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• Sen. Chuck Schumer intervened on Facebook's behalf this summer, telling a prominent Democratic critic of the company to back off (FB)

  15-11-2018 01:50 via feedproxy.google.com
  Senate Minority Leader Chuck Schumer intervened with one of his colleagues on Facebook's behalf this summer, amid growing sentiment against the company, according to a new report in The New York Times.
  Schumer told Sen. Mark Warner (D-VA), one of the company's most prominent congressional critics, to tone down his criticism.
  He also kept Facebook's lobbyists informed of his efforts to protect the social networking giant, according to the report.
  News of Schumer's effort on behalf of Facebook com
  
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• John Lewis ditches traditional Christmas ad for Elton John biopic

  15-11-2018 01:01
  John Lewis’s highly-anticipated 2018 Christmas advertising campaign, ‘The Boy & The Piano’, launches today (15 November) and is the story of how one particular gift inspired and influenced the course of a little boy’s life.
  That little boy is Elton John, finally ending months of speculation that he the musician is, indeed, the star of John Lewis’s latest festive blockbuster.
  Set to John’s hit Your Song, the ad begins in the present day and works backwards
  
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• Why UK consumers need live TV, catch-up AND YouTube

  15-11-2018 01:00 via warc.com
  A new study of UK consumers shows that people of all ages are watching video in multiple formats – selecting the method of the moment to match their current needs.“The Age of Television” research, released today, was conducted by...
  
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• Wells Fargo boosted by multicultural strength

  15-11-2018 01:00 via warc.com
  Wells Fargo, the financial services provider, has found that multicultural consumers have remained more supportive of its brand than the general market following a testing period for the company.Nydia Sahagún, Well’s Fargo’s...
  
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• WARC Media Awards: Data shortlist announced

  15-11-2018 01:00 via warc.com
  Campaigns from Fiat Chrysler Automobiles in the US, Big Bazaar in India and KFC in MENA are among the 20 brands that have been shortlisted for the Effective Use of Data category in the 2018 WARC Media Awards.Examples of how data is being used come...
  
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• Singles' Day shoppers pay in the blink of an eye

  15-11-2018 01:00 via warc.com
  This year’s Singles’ Day shoppers showed they’re more than ready to use the latest tech if it means getting their hands on a bargain.Rather than fumbling to enter passwords or pin numbers to bag the best buys, eager consumers in...
  
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• Grab goes hyper-local in its expansion strategy

  15-11-2018 01:00 via warc.com
  Grab, South East Asia’s leading ride-hailing and services app, has focused on a hyper-local strategy to drive expansion across multiple markets and category verticals, according to a senior executive at the company.The company recently...
  
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• Focus on digital has 'damaged the quality of creative'

  15-11-2018 01:00 via warc.com
  Most marketers believe digital growth in advertising has come at the expense of the quality of creative, new research reveals.The buy-side advertising platform Sizmek quizzed 522 senior brand marketers in the US and Europe about their current...
  
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• Christmas ad fever ramps up

  15-11-2018 01:00 via warc.com
  As the nation awaits the annual John Lewis opus,there are signs that UK retailers are taking a different advertising approach this year, eschewing blockbuster ads in favour of more direct appeals to get shoppersthrough their doors.With...
  
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