Sales & Marketing news

• Salesforce owns $1.2 billion worth of other companies — here are its five biggest investments in public companies (CRM, DBX, DOCU, DOMO, SVMK)

  14-11-2018 23:53 via feedproxy.google.com
  Salesforce brings in billions of dollars in revenue each year from its subscription software subscriptions. But the $98 billion cloud company is also a big investor in other tech companies — and it seems especially fond of pouring money in to other public companies that sell software to businesses. 
  And those investments add up. As of August, Salesforce owned $1.2 billion worth of equity in other companies — both public and private — according to a company filing. That's u
  
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• Facebook reportedly had its Republican-linked PR firm try to blame George Soros for the anti-Facebook movement (FB)

  14-11-2018 23:29 via feedproxy.google.com
  Facebook this summer had a public relations firm attempt to blame financier George Soros for the rise of groups opposing it, reports the New York Times.
  The firm, Definers Public Affairs, sent a research document to reporters that accused Soros of backing the anti-Facebook groups behind the scenes.
  Definers also encouraged reporters to dig into the alleged financial ties between Soros and the groups.
  Soros, a longtime backer of liberal causes, has long been the target of right-wing and antisemi
  
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• Uber lost nearly $1 billion last quarter as the ride-hailing giant's growth slows

  14-11-2018 23:04 via feedproxy.google.com
  Uber reported its third-quarter financials to select media outlets on Wednesday.
  The numbers show widening losses and slowing growth as the ride-hailing giant races towards a public stock offering. 
  It's the first time the company has provided specific data for Uber Eats. Uber has released its in-house financials for the third quarter. The numbers show widening losses and slowing growth for the ride-hailing giant as it races towards an IPO as soon as next year.
  Here are the important n
  
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• Europe's trade chief said the EU is ready to fire back if Trump goes through with tariffs on cars

  14-11-2018 22:30 via feedproxy.google.com
  Cecilia Malmstrom, the top trade official for the European Union, was in the US on Wednesday.
  Malmstrom told reporters that the EU has prepared a response in the event that President Donald Trump goes forward with auto tariffs.
  Malmstrom also warned that tariffs on cars and trucks would be devastating for the EU and the US.Cecilia Malmstrom, the top trade official for the European Union, warned Wednesday that the bloc is ready strike back at the US in the event that President Donald Tr
  
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• Stocks slide as Apple enters a bear market

  14-11-2018 22:07 via feedproxy.google.com
  US equity markets fell for a fifth straight day.
  The major averages pared their losses after Prime Minister Theresa May said in a statement that her Cabinet backed her Brexit plan.
  Apple shares slid into a bear market, down more than 20% from their October peak.The US equity markets fell for a fifth straight day Wednesday, paring their losses after Prime Minister Theresa May's cabinet backed a draft of her Brexit plan. 
  All three of the major averages were down as much as 1.4%, before endin
  
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• Bitcoin tumbles to its lowest level in over a year

  14-11-2018 21:40 via feedproxy.google.com
  Bitcoin was trading down 13% Wednesday afternoon, at its lowest level in over a year.
  The selling comes as traders ready for a hard fork in the rival bitcoin cash.
  Watch bitcoin trade live.Bitcoin was getting demolished Wednesday afternoon, down more than 13% and at its lowest level in over a year.
  The world's largest cryptocurrency touched a low of $5,322 a coin, its weakest since October 2017, as widespread selling wreaked havoc on the crypto space ahead of the coming fork in the rival bitcoin
  
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• Trump reportedly berated Teresa May over the phone before a disastrous trip to Paris

  14-11-2018 21:36 via feedproxy.google.com
  President Donald Trump berated UK Prime Minister Theresa May over the phone on Friday, according to a report.
  The aggressive call came while Trump was traveling to Paris for a tense weekend meeting to commemorate the 100th anniversary of the World War I armistice.
  Trump also clashed openly with French President Emmanuel Macron during the trip.
  The battles with May and Macron are the latest example of Trump's abrasive style when meeting international leaders.UK Prime Minister Theresa May reported
  
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• Winnebago could be one of the most unexpected winners of the self-driving car revolution (WGO)

  14-11-2018 21:31 via feedproxy.google.com
  Winnebago could seize on the self-driving car revolution by making autonomous pods, Morningstar theorizes. 
  The cars could be used for office work, yoga, salons, or anything else under the sun. Even sex, a new study said this week. 
  "These ideas may sound silly now, but AVs free up time, and we think people in an AV world will not be content to just sit idle," the analyst said. Phone calls, yoga, a haircut… the list of things to do while commuting in a self-driving car is v
  
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• Apple slides into a bear market — now down 20% from its all-time high (AAPL)

  14-11-2018 20:56 via feedproxy.google.com
  Apple slid into a bear market Wednesday, down 20% from its October peak.
  In August, the tech giant became the first US company with a $1 trillion valuation.
  Shares have been hit hard after the company reported underwhelming iPhone sales and suppliers warned of a slowdown in the smartphone market.
  Watch Apple trade live.Apple slid into a bear market, down 20% from its October peak. The stock topped out at $233.47 on October 3 and was near $187 on Wednesday.
  The tech giant in August became the fir
  
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• Employee morale at Facebook has reportedly plummeted following all the company's scandals, according to internal company survey (FB)

  14-11-2018 20:26 via feedproxy.google.com
  Morale at Facebook has plummeted. 
  According to a new report, Facebook employee's attitudes have dropped massively over the last year, after months of scandals for the Silicon Valley giant.
  "It has been a difficult period, but every day we see people pulling together to learn the lessons of the past year and build a stronger company. Everyone at Facebook has a stake in our future and we are heads down shipping great products and protecting the people who use them," a Facebook spokesper
  
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• Sears pops after report says its closing in on a deal that could keep it open through the holidays (SHLD)

  14-11-2018 19:38 via feedproxy.google.com
  Sears filed for bankruptcy last month, saying it would close 142 US stores before year end.
  On Wednesday, the iconic US retailer said it is nearing a deal to increase its existing financing package to $650 million, allowing the 125-year-old retailer open through the coming holidays, Reuters reported.
  Shares soared as much as 28% following the news.
  Watch Sears trade live.Sears exploded by as much as 28%, to a high of $0.47, Wednesday after a report said it is nearing a deal that would keep it op
  
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• GE's tumbling bonds are highlighting a bigger problem at the fallen giant (GE)

  14-11-2018 19:35 via feedproxy.google.com
  GE, once the world's most valuable company, is now struggling to survive. 
  The company's bonds are falling even after GE said it would sell its stake in oil field company Baker Hughes.
  The company's leverage is high, causing a "sense of urgency." Once the world's most valuable company, GE's fall from grace has been stark. Investor confidence has been shaken and the company's bonds are taking a hit. 
  Trading on November 13 saw the company's 4.4% 2035 bond fall 2.5% on the back of n
  
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• Apple's waning iPhone demand means the big jump in prices won't be enough, analyst says (AAPL)

  14-11-2018 18:03 via feedproxy.google.com
  Apple's iPhone revenue grew 18% in 2018, as a higher average selling price offset flat unit growth.
  A handful of iPhone suppliers recently cut their outlooks, citing weaker smartphone demand.
  These iPhone supplier's guidance cuts suggest a 5% drop in 2019 iPhone unit sales, which is larger than the price increase, Guggenheim says.
  Watch Apple trade live.Apple's eye-popping iPhone revenue growth has been mainly driven by higher average selling prices (ASPs), but that setup is
  
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• 'Most people will be disappointed’: A top Wall Street headhunter throws cold water on the prospect of huge bonus increases for stock traders this year

  14-11-2018 17:57 via feedproxy.google.com
  An industry report from consultant Johnson Associates earlier this week said stock traders were likely to see a big bump in their year-end bonuses in 2018.
  Not so fast, said a top equities headhunter, who argues that bonuses for most traders won't come close to that level. 
  Wall Street stock traders got some welcome news Monday.
  A closely watched industry compensation report from consultant Johnson Associates said bonuses were expected to rise across finance, with equities professional
  
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• Silicon Valley has had a tough 3 months — here are the top tech executives who won and lost big (AMZN, FB, AAPL, INTC, AMD, SNAP, GOOGL, NFLX, DBX, ROKU)

  14-11-2018 17:39 via feedproxy.google.com
  The third quarter was a tough one in the tech business.
  Scandals abounded. Many companies saw their sales growth slow or user numbers falter. Stocks that once seemed to defy gravity got knocked down. And the president of the United States made a sport out of publicly attacking many companies and executives in the industry.
  Whether at startups or public companies, tech executives were challenged to show their mettle. Some provided a steady hand at the wheel and reaped the rewards of a prescient
  
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• An often overlooked Fed report shows that the risky leveraged loan market isn't going away anytime soon

  14-11-2018 17:08 via feedproxy.google.com
  An obscure and often overlooked Fed survey is flashing a warning about the growing leveraged loan market.
  The Federal Reserve's Senior Loan Officer Opinion Survey, which takes responses from 70 domestic US banks, showed that lending standards for commercial and industrial (C&I) loans eased in the third quarter.
  Demand for commercial and industrial loans also fell, the survey said.
  Several major institutions, including the Fed itself, and the Bank of England, have warned about the rise of lev
  
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• Canada Goose is going nuts after crushing earnings and raising guidance (GOOS)

  14-11-2018 16:55 via feedproxy.google.com
  Canada Goose reported second-quarter earnings and revenue that topped Wall Street estimates.
  Thw winter-coat maker raised its full-year guidance.
  Shares climbed 15% following the results.
  Watch Canada Goose trade live.Canada Goose soared Wednesday, up 15%, after reporting strong second-quarter results and raising its guidance.
  The winter-coat maker earned an adjusted 0.46 Canadian dollars a share as revenue spiked 33.6% versus a year ago to 230.3 million Canadian dollars. Wall Street analys
  
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• What will change and what will remain

  14-11-2018 16:45 via warc.com
  In the final instalment of ANA Masters of Marketing insights from MediaLink, SVP Diana Naguib explores how the influence of AI will affect the industry in the year ahead, and observes how direct brand ownership of data will become more...
  
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• The world's biggest fund managers are dumping tech to an extent not seen since the financial crisis — here's what they're scooping up instead

  14-11-2018 16:38 via feedproxy.google.com
  Healthcare is now fund managers' most overweight sector, according to Bank of America.
  Fund allocation into tech is at its lowest levels since February 2009.Investors are the least optimistic on tech stocks since the depths of the financial crisis, and are instead piling into another, safer, corner of the market — healthcare.
  This month Bank of Americasurveyed 225 fund managers with $641 billion in assets under management, who said the most "crowded trade" is in tech stocks &mdas
  
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• Thinking inside the box

  14-11-2018 16:20 via warc.com
  Jem Fawcus from Firefish outlines why TV is such an effective channel for purpose-led campaigns, enabling brands to tap into audiences that are primed for strong emotion-led messaging.
  
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• Musical lessons for marketers

  14-11-2018 13:00 via warc.com
  What are the similarities between modern jazz and marketing? News Editor, Brian Carruthers, went to hear a man who does both: Neuro-Insight’s John Zweig.
  
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• A third of brands admit to not disclosing influencer partnerships

  14-11-2018 08:56
  A third of brands admit to deliberately not disclosing influencer marketing as sponsored content as they believe doing so will impact consumers’ trust, instead choosing to come up with “creative alternatives”.
  That’s despite 77% of marketers saying they are fully aware and are up to date with the advertising codes and the guidelines set out by the Advertising Standards Authority (ASA).
  Marketers’ concerns are somewhat unfounded though, given more than half (54%) of
  
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• How getting rid of the CMO ‘broadened’ Coca-Cola’s marketing approach

  14-11-2018 08:19
  Coca-Cola’s decision to get rid of its chief marketing officer role in favour of a chief growth officer has “broadened” the company’s approach to marketing, according to one of the drink giant’s top marketers.
  Coca-Cola scrapped the CMO position in March last year, appointing Francisco Crespo as chief growth officer instead. And that move has helped change the outlook of the marketing department and “broadened its approach”, says Coca-Cola’s globa
  
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• Oystercatchers Awards shortlist unveiled

  14-11-2018 07:29
  Agencies’ commercial credentials, innovation and workplace wellbeing are among several areas being celebrated at an awards event being judged by a panel of senior marketing leaders.
  Marketing Week’s sister brand Oystercatchers has unveiled the shortlist for its relaunched awards, which will take in London on 21 November.
  Across 13 categories, the awards celebrate partnerships between agencies and clients and the people and agencies who “strive to the move the industry forward&
  
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• Whatsapp: Cheap data and nationalism drive flood of fake news in India

  14-11-2018 01:00 via warc.com
  Rising nationalist sentiment in India and the cheap cost of data is behind the widespread sharing of fake news in the world’s largest democracy, a major study by the BBC has found.The research found that for some users the emotional need to...
  
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• WARC Awards 2019: Brand purpose category judges named

  14-11-2018 01:00 via warc.com
  Fernando Machado, Global CMO of Burger King will chair the judging panel for the Effective Use of Brand Purpose category in the 2019 WARC Awards, a global search for next-generation marketing effectiveness.The Effective Use of Brand Purpose...
  
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• Want to talk to Gen-Zers? Here's what you need to know

  14-11-2018 01:00 via warc.com
  As the world becomes ever more connected, generational differences could become greater influencers than socioeconomic differences. That's the premise of a new in-depth study into the influence of Generation Z from McKinsey.In short: what makes...
  
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• Time to think differently about personalisation

  14-11-2018 01:00 via warc.com
  Personalisation is not new but the potential enabled by digital technology means marketers need to think differently about it and about their planning processes and creative outputs, according toOliver Feldwick, global head of innovation at...
  
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• How Denny's found its purpose

  14-11-2018 01:00 via warc.com
  Denny’s, the quick-service restaurant chain, took an unusual path to finding its purpose, but has been able to powerfully leverage this guiding principle for its brand.John Dillon, CMO at Denny’s, discussed this subject at the...
  
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• Brands fall short on CX in Australia

  14-11-2018 01:00 via warc.com
  Brands aren’t meeting the expectations of Australian consumers when it comes to customer experience, according to new research.Acquia’s inaugural global survey on the state of the CX, which involved more than 5,000 consumers and 500...
  
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• 'Alexa, what are we really using smart speakers for?'

  14-11-2018 01:00 via warc.com
  Voice tech may still be a novelty for many, but it’s already having a big effect on millions of consumers’ media habits.As
  
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